The Point

SEPTEMBER 6, 2011

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia. All this presents real challenges for both demand generation and lead management.

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Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Adobe Experience Cloud Blog

JANUARY 22, 2020

At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. But in between, marketing needs to nurture and qualify leads by encouraging them to engage with content until they’re sales-ready.

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Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

NetLine

NOVEMBER 1, 2018

For Marketo-magicians leveraging the NetLine Portal for lead generation, we’ve developed new resources to help you connect your accounts and start some real-time fulfillment of your NetLine leads. With Marketo, marketers can methodically transform marketing qualified leads into sales qualified leads.

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Lake One

JULY 28, 2020

Here are some of our top tried and true must-have B2B marketing automation examples. However, its true power comes through sales and marketing alignment combined with a well-utilized B2B CRM. Sales & Marketing Alignment in Automation. Sales & Marketing Alignment in Automation. Automation for Sales Collaboration.

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Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 52

Adobe Experience Cloud Blog

JUNE 13, 2011

by Jon Miller Last month I participated in a webinar on Adding the Human Touch into Your Lead Nurturing with Brian Carroll, author of Lead Generation for the Complex Sale and the “godfather” of lead nurturing. Q: What marketing metric(s) should I use to capture lead nurturing effectiveness?

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Lead Nurturing Sales Management Top of Funnel B2B Sales 48

Adobe Experience Cloud Blog

MAY 30, 2013

Author: Jon Miller (@jonmiller) By now, many marketers are convinced of the value of lead nurturing – but they remain flummoxed by the task of creating content to fuel their programs. In this post, I’d like to propose that marketers can and should embrace content curation as an effective, easy way to nurture leads.

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Lead Nurturing Curation Sales Qualified Leads Lead Scoring 48

ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). What would you tell someone asking that question?

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Marketo Marketing Automation Services Work Management Marketing Management 100

SmarkLabs

JUNE 12, 2023

Here’s a list of 10 leading platforms to consider for your platform: HubSpot : This tool excels in lead generation and allows businesses to create and automate detailed, personalized workflows. Pardot : A Salesforce product, Pardot provides a B2B marketing automation tool excellent in lead management and ROI reporting.

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Marketing Automation Services Marketing Automation Automation Work Management 52

Adobe Experience Cloud Blog

JUNE 7, 2017

So, how can you tap into different aspects of marketing automation to increase sales? Pass Over Sales-Ready Leads Using Lead Scoring. Tired of hearing sales complain about marketing’s unqualified leads? It can also shorten overall sales cycles. Check out these seven tips: 1. Personalize Your Website.

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Marketing Automation Services Marketing Automation Automation Lead Scoring 134

Binary Demand

MAY 30, 2023

Lead generation is the lifeblood of any business. And this necessitates investigating new lead generation methods. Remember that you cannot make sales without leads. Remember that you cannot make sales without leads. Therefore, top-tier lead generation is essential to your sales pipeline.

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Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

Lead generation is the lifeblood of any business. And this necessitates investigating new lead generation methods. Remember that you cannot make sales without leads. Remember that you cannot make sales without leads. Therefore, top-tier lead generation is essential to your sales pipeline.

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Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Launch Marketing

NOVEMBER 22, 2023

These posed nightmares including inaccurate data, conflicting information and slow processing times. How can it be useful for your lead generation efforts? Some tools, like Marketo, can do everything in one place, from emails to landing pages and website forms. What is marketing automation? Other tools focus on one thing.

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Lead Ranking Marketing Automation Services Paid Search Agency Lead Generation 62

Adobe Experience Cloud Blog

JANUARY 25, 2012

With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. From there the names are added directly into a lead nurture campaign.

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Lead Ranking Marketing Qualified Leads Marketo Lead Scoring 48

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

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Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Let’s take lead nurturing , for example. Where did my leads originate from?

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Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Heinz Marketing

SEPTEMBER 9, 2021

Marketing automation is all about using software to automate activities which allows your teams more time to focus on strategy and the leads showing real promise. Marketo Engage. Everyone integrates with Marketo, so it really becomes the center hub of our martech, and maybe even sales tech, hubs. HubSpot Marketing Hub.

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Marketing Automation Services Marketing Automation Automation Work Management 109

Adobe Experience Cloud Blog

AUGUST 8, 2012

by Rajiv Kapoor According to a recent DemandGen Report nurtured leads are 20% more likely to turn into sales opportunities than non-nurtured leads. Lead nurturing allows you to communicate in a more regular and more targeted way, and as a result more prospects will move through your revenue cycle / lead lifecycle.

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Adobe Experience Cloud Blog

NOVEMBER 2, 2010

We are excited to have Jep Castelein of popular lead management and marketing automation blog, Lead Sloth , contribute a guest blog post. Read below to find out the best ways to optimize your conversion rates using lead nurturing: A lot of early adopters of Marketing Automation systems are in the technology industry.

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Conversion Rate Lead Nurturing Conversion Optimization 48

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. How can B2B marketers demonstrate that social media helps satisfy broader business objectives for lead generation and lead nurturing? The top three tactics that contributed to this success? Email, the website, and SEO.

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Social Media Budget Programs Media B2B 120

Adobe Experience Cloud Blog

OCTOBER 26, 2010

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. This content has many opportunities to be lead nurturing ready.

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Lead Nurturing B2B Thought Leadership Peer-to-peer Leads 48

KoMarketing Associates

JULY 24, 2018

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. That’s strange behavior, given that the information we’re gathering through that form is the whole point of the campaign.

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Lead Generation Optimization Generation Opt-out 168

Adobe Experience Cloud Blog

APRIL 11, 2017

Here at Socedo , getting our leads to engage with our emails is an ongoing challenge. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. Today, many of your buyers do their own research long before they enter an active sales cycle.

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Intent Data Intent Email Marketing Social Marketing 129

SmartBug Media

FEBRUARY 10, 2020

We also know that, as marketers and salespeople, we need to understand where our prospects are in the sales process in order to utilize appropriate strategies, and lead scoring helps you make that a reality. What Is Lead Scoring? Lead Scoring Disclaimer. Lead scoring is not a process that can be done by marketing alone.

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Lead Scoring Lead Ranking Marketo Sales Qualified Leads 19

Hubspot

MARCH 27, 2020

When the two software work together, your company will convert more MQLs to SQLs and make more sales. In fact, marketing automation software can increase sales productivity by 14.5%. That's why marketing and sales teams need to integrate their software and work together. But it's not just about how much easier it makes your job.

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Marketing Automation Services Marketing Automation Marketing Qualified Leads Lead Ranking 90

The Point

MARCH 18, 2014

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? In fact, I’d recommend it.

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Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

Lake One

APRIL 23, 2020

Marketing automation helps manufacturers simplify complex b2b processes while personalizing and scaling their digital marketing and sales efforts. By definition according to HubSpot , marketing automation is a tactic that allows companies to nurture leads through the buyer’s journey using personalized and valuable content.

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Marketing Automation Services Sales Management Marketing Automation Automation 52

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool? Why is this important?

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Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Content Standard

SEPTEMBER 29, 2014

For a lot of decision makers, ROI isn’t tracked in social shares, page views, or thought leadership, but in bottom-line movements like sales. In the report, leadership teams say they measure ROI by an increase in leads (25 percent), lead conversion (22 percent), and increased revenue from current customers (15 percent).

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ROI Enterprise Management Marketing Budget Work Management 40

Adobe Experience Cloud Blog

JUNE 13, 2017

I had the pleasure of attending the Marketing Nation Summit recently where Marketo CEO Steve Lucas welcomed us to the Engagement Economy. For example: Firmographics— Detailed company characteristics have become widely available through LinkedIn or vendors such as Dun & Bradstreet and ReachForce. New Data Economy.

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Marketing Automation Services Account Based Marketing Lead Ranking Marketing Management 126

Adobe Experience Cloud Blog

MARCH 3, 2009

I think one mistake many marketers make is to think of their lead management requirements too narrowly — and to be honest, quite a few demand generation vendors make this mistake as well. Lead scoring to know when to pass leads to the sales team – and when to keep them in marketing for further nurturing.

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Lead Ranking Lead Scoring Lead Nurturing Marketing Management 48

SmartBug Media

NOVEMBER 21, 2019

While the importance of retaining an existing customer is widely known, many marketing, client fulfillment, and sales teams miss out on the opportunity to upsell. Use Lead Nurture to Sell Additional Products/Upgrades. Here are three effective ways to drive product upsells using marketing automation: 1.

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Marketing Automation Services Marketing Automation Automation Product 69

Adobe Experience Cloud Blog

AUGUST 31, 2011

One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference. In order to correctly target our database, we leverage our events functionality to segment based on various demographic and behavioral information.

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Marketo Marketing Management Event Marketing Software 48

Adobe Experience Cloud Blog

OCTOBER 28, 2011

They’ve filled the funnel with sales leads. The sales department followed through on the leads provided but somehow your close-ratios are dropping. If you are finding issues in your lead generation process, check these 5 reasons why you may be losing opportunities and what you can do to fix it: 1. What happened?

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Top of Funnel Sales Leads B2B Sales Lead Scoring 48

KoMarketing Associates

AUGUST 19, 2013

As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media. Pawan Deshpande (Curata) - CEO of Curata.

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Demand Generation Agencies B2B Marketing Google Work Management 120

The Effective Marketer

FEBRUARY 9, 2012

Marketo ‘s new whitepaper, “ Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program “, takes a different route from others out there. However, while early results are strong, the leads can dwindle to a trickle “ That’s not your typical Inbound Marketing whitepaper!

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Inbound Marketing Paid Search Agency Marketo Banner Ads 100

Adobe Experience Cloud Blog

JUNE 9, 2017

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. What is Intent Data?

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Intent Data Lead Ranking Intent Relevance 134

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. Remember, not all leads are created equal.

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Marketing Automation Services Marketing Automation Work Management Automation 100