Writing on the Web

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How a Product Funnel Makes Blogging Profitable

Writing on the Web

You make compelling offers to your readers that they can receive from free to fee: Some information for free, immediate download, no strings. Some information for an email address, which will prove you can be trusted to deliver good stuff and not abuse their email. So offer generous information anyone can have.

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How to Make Social Proof Work for You

Writing on the Web

We are somewhat less influenced when we don’t know them, but we can imagine them because there is a name, a company name, a link to their site, and maybe a persona description of them (like, for example, a stay-at-home mom, a runner, a CEO, a Ph.D.). We are least influenced when we don’t know the person and we’re only provided with a rating.

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How to Create a White Paper: Get Found Online and Grow Readership

Writing on the Web

If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. Some valuable information worth paying for, even if it’s only a few dollars.

Paper 100
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Business Newsletter Tips: Don’t be the Grinch this Holiday

Writing on the Web

But once you get your readers to open your email newsletter, make sure they keep reading by offering compelling, relevant information. For example, I create and distribute a newsletter called Biz Book Nuggets (if you haven’t subscribed, you can sign up in the upper right corner of this page.) Here’s an example.

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Build a Product Funnel on Your Blog:Make Your Content Marketing Profitable

Writing on the Web

These are stand-alone pages to highlight your core information. These can be informational items, articles, ebooks, audio files, video files, or high ticket one-on-one coaching and consulting services. I always give them plenty of bonuses, and excellent follow-up emails with additional information. From Free to Fee.

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How to Blog for Your Business Using Personality

Writing on the Web

Rohit Bhargava’s written a whole book about this, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included. For example, I get updates from a professional who writes about arguments with her husband. 5 Tips to Prevent TMI (too much information).

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Expert Ebooks: Getting Reader Research Right

Writing on the Web

For example, if you wanted to know how seniors are using the Internet, you could look at the Pew Research site. Readers want solutions delivered in plain language with examples of how other people just like them succeed. But pay attention to the quality of information you get online. How should you go about reader research?

Research 100