WriteSpark

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Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Most likely, just a customer name and contact details, with little if any information on the story itself. Example answers: It's a well known company, the customer is in a target industry or market segment, or the customer has an interesting product application. In both cases, what input do you receive?

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Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Most likely, just a customer name and contact details, with little if any information on the story itself. Example answers: It's a well-known company, the customer is in a target industry or market segment, or the customer has an interesting product application. In both cases, what input do you receive?

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Good Content Marketing Resources You May Have Missed

WriteSpark

Here are three that I recommend: 101 Examples of Effective Calls to Action from Hubspot. Full of useful examples for presenting an eye-catching, action-motivating call to action on a webpage. The quiet that comes when work slows for the the holidays is a good time to catch up on the best marketing resources of the past year.

Resources 120
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Good Content Marketing Resources You May Have Missed

WriteSpark

Here are three that I recommend: 101 Examples of Effective Calls to Action from Hubspot. Full of useful examples for presenting an eye-catching, action-motivating call to action on a webpage. The quiet that comes when work slows for the the holidays is a good time to catch up on the best marketing resources of the past year.

Resources 120
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Do You Want a Case Study or Just Feedback?

WriteSpark

I know it can be very hard to get a customer on the phone for an interview, so you want to maximize the information you get during that call. Yet a good writer will also probe for the examples, data points, decision factors, implementation plans, etc. that add depth and interest to the case study.

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Do You Want a Case Study or Just Feedback?

WriteSpark

I know it can be very hard to get a customer on the phone for an interview, so you want to maximize the information you get during that call. Yet a good writer will also probe for the examples, data points, decision factors, implementation plans, etc. that add depth and interest to the case study.

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Refresh Your Best Marketing Content

WriteSpark

For example, look at white papers and ebooks where the core content is still relevant, but information such as market statistics, application examples, and messaging about your products needs updating. Some years ago, I wrote a tutorial guide which my client used as the primary piece for attracting sales leads.

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