The Point

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Information Kits: Packaging Offer Content for Higher Response

The Point

For most B2B marketers, information offers like white papers, case studies, and analyst reports strike an effective balance between response rate and lead qualification. You can expand the appeal of content like these by packaging them into information kits. The following is a recipe for a good information kit.

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8 Surprising B2B Use Cases for Chatbots

The Point

It’s the rare organization that can dedicate valuable sales time to monitoring and responding to each and every trial customer, so chat is an ideal tool for responding to specific actions (or lack thereof) and engaging the user in conversation that, for example, points to other, related features that he/she might also find useful.

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Report: What’s Working in Email Marketing

The Point

Having a customer or user or prospect follow you or your company on LinkedIn, for example, and the ongoing communication and brand awareness that permits, can be just as effective as opt-in email. Buyers want information of value that isn’t just a list of reasons to buy your product.

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A B2B Email Pre-Flight Checklist

The Point

One of the most common mistakes marketers make, particularly in the tech space, is beginning an email with a long dissertation on the current market, trends, or business behavior that forms the basis or catalyst for the information on offer. If you absolutely have to do this, make it a sentence at most. Learn More” is not a call to action.

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5 Most Common Fails in B2B Search Campaigns

The Point

However, these kinds of data points enable much more informed and intelligent bidding decisions versus the simple CPA numbers that many advertisers use. Getting the prospect’s information is only a first step in a sales process that may ultimately take weeks or months. 5 Most Common Fails in B2B Search Campaigns #SEM Click To Tweet.

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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

For example, our agency runs on a Google Workspace account but the domain is unique to us.) This means, in effect, that you won’t know how much of your list is subject to the new rules. Yahoo’s rules are expected to be similar. Basic, token-based personalization (e.g. “Hi

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8 Questions to Ask Before Investing in Marketing Attribution

The Point

The reasons for this are varied, but many of them center on the quality of the underlying data, and the degree to which information about a particular lead, or opportunity, or closed deal is captured and tracked accurately. Are all of your technologies passing information effectively? What do your leads and accounts look like? . *