The Effective Marketer

article thumbnail

A Primer on Sales Competitive Battle Cards

The Effective Marketer

Based on the intended audience you can then proceed to identify what information you will need and start thinking about a format for the battle card. Based on the intended audience you can then proceed to identify what information you will need and start thinking about a format for the battle card.

article thumbnail

The Danger of Automatic Feeds in Social Media

The Effective Marketer

An example of this is setting up your Twitter updates to automatically feed into your Facebook company page. For example, my HootSuite social media interface allows me to publish the same message simultaneously on Twitter, Facebook, LinkedIn, Foursquare, and soon, Google+. For example, a B2C firm might use ….

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. For more information about the book, check it out on Amazon and on the book’s website. Cold Calling.

article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. For more information about the book, check it out on Amazon and on the book’s website. Cold Calling.

article thumbnail

Listening to Your Customers In the Digital Age

The Effective Marketer

In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them.

article thumbnail

The Blogger’s Guide to Online Marketing

The Effective Marketer

The guide also includes “more than 21 documents, templates, worksheets, and examples to help you put the Ninja’s advice into practice immediately.” These include the all-important things like examples of good, effective sales pages, and email templates. Survey your customers. Know when to stop marketing.

article thumbnail

how to use social media - lessons from ama digital conference

The Effective Marketer

The room was packet (the number I heard was 80 attendees) and a lot of information was flowing to and from the audience back to the presenters. I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google.