Onalytica B2B

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White Paper: The Definitive Practical Guide to Influencer Relationship Management

Onalytica B2B

An example measurement framework from the whitepaper: . If the above excites you more than it informs you, click the button below form to download the full whitepaper. There are brands that are doing it well, some deservedly, some merely fluking it, yet there are many marketers unsure of: How to start influencer relations programs.

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Competitors want you out, influencers want you in

Onalytica B2B

For example, if you wanted to identify key communications bloggers via vanity metrics such as Twitter followers or LinkedIn connections, you might miss out Richard Edelman. Another example: let’s say you want to do work around green issues. But how do you find more influencers in new areas?

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Interview with Mari Smith

Onalytica B2B

I specialized in e-commerce, information products, email marketing and business development coaching. When Facebook releases the ability to literally point your camera at any object with real-time visual understanding, where an information card pops up over an object and maybe even a buy button, this will be a total game-changer!

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10 Tips for Increasing Your Influence

Onalytica B2B

This means that you will be acquiring new knowledge and information which you can then pass on to your audience. Being an influencer isn’t a case of entering every conversation around every popular topic at any given time; it’s about sharing information in an area you have an abundance of knowledge and passion around.

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Influencer Marketing: The Power of the “Micro-Moment”

Onalytica B2B

That consumers are pretty well informed of their product options (by the brands themselves, their own research or influencers), but they’re conducting their own personal brand validation by seeking out reviews from both influencers and strangers before they enter the buying journey. What does this tell us? What does this tell us?

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The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017

Onalytica B2B

Importantly though, the additional qual work also provided loads of valuable insight into the types of content, tone and messaging that resonated best with both the audience and influencers, and it helped inform Google’s ongoing social engagement strategy. This post was first published by Felix at Livity, on LinkedIn.

Planning 177
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Employee Advocacy- Are You Leveraging Your Employees’ Influence?

Onalytica B2B

This compulsion to dig deeper is due to the fact that consumers, in particular Millennials, are smart as buyers; they can see through brands’ glorified sales pitches and digest all information with a pinch of salt, rather than treating everything as gospel. Lead by example. Employees will seem immersed within the industry.

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