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Informed Customer Understanding Should Guide Marketing

Tony Zambito

For example, one shiny object has been content marketing.  When it comes to informed choices on what will guide marketing, most processes will lack in assessing how well projects, campaigns, or initiatives meet the test of helping customers to achieve their goals.  by Anton Scherbik. If it were only that simple…. With some challenges easy to define and some not so easy to clarify. 

6 Examples of Lead Nurturing Campaigns

It's All About Revenue

The six examples below follow along as prospects become more connected to your company and the buying process, and ultimately become customers. 1. You should have lots of information in a prospect’s profile by this point, so you should have good sense of the resources that can help move this along. You can also let them know what they can expect as next steps.

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. As I reviewed profiles examples for inclusion in this post, consideration in part was based on this list of LinkedIn profile elements and creativity in execution. Need more information?

Examples of quantifying social influence

grow - Practical Marketing Solutions

She also discusses a shift in corporate reward systems, HR policies and commercial strategies that emphasize the sharing of information instead of the hoarding of information. If you can’t see the video at the top of this article, click here to see my interview with Sandy Carter of IBM on examples of quantifying social influence and social selling.

Content Marketing Playbook: Strategy and Roadmap

with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. Kellner gives an example. of information. Kellner, for example, identifies the two audiences of GE. For another example, let’s get meta. Or take a finance company, for example; let’s call them. All rights reserved.

5 Of the Best Data Visualization Examples from Content Marketers


In this post, we’ll examine several of the best data visualization examples from the brands Think With Google, Castlight Health, KISSmetrics, OK Cupid and LinkedIn. Think with Google produces a ton of great information aimed at helping marketers make sense of the world. Take the following example, which illustrates the dramatic rise of SlideShare usage in just two years.

The 9 Best Data Visualization Examples from 2015


These visualizations were nominated by members of the Visually team, and all powerful examples of data visualization. View the entire package to see how much federal money is spent on Medicare versus defense, for example, then click any tile illustrating a particular line item to drill deeper. Here are  some examples. Here are a few of our favorites from 2015. Data Design

20 Amazing Examples Of Brand Content Marketing Hubs

B2B Marketing Insider

have a running list of about 10 sites that I typically use as examples. The criteria I used was pretty simple: They had to be examples of a  brand-owned content hub. I am not looking for great examples of “campaign” content like Chipotle Scarecrow , Dove’s Real Beauty Sketches or the enviable  Volvo Epic Split. And what examples have I missed? Intel IQ.

7 Inspiring Examples of Parallax Scrolling Websites


The examples below are based on his notion of “true” parallax containing three levels: you the viewer, an object, and the background to create the notion of depth and movement on a webpage. Without further adieu, here are 7 examples of parallax scrolling websites to help inspire your next project. 1. Across the web, we’re seeing it pop up on just about every type of website.

Memory, Information Overload, and 3 Ways Marketers Can Maximize Content

It's All About Revenue

It got me thinking about just how much information the brain is capable of holding. Our long-term memory of visuals, for example, is massive – a Duke University study from 2008 found that we remember specific details about an object, even after viewing thousands of images of other objects in the same time period. In 2000 the average adult’s attention span was 12 seconds.

Three marketing truths for an information dense world

grow - Practical Marketing Solutions

We face a menacing wall of information competition and if you think it’s bad now, it is going to soon become much, much worse. By 2020, the amount of information on the web is expected to increase by 500% — and that’s the low side of the projection. How are you going to win in a world with five times more information than what we have now?

Content Methodology: A Best Practices Report

feedback on its content from financial advisors via surveys that, in turn, inform the. example for a real estate brand below: awareness consideration acquisition Content breakdown by funnel: FUNNEL STAGEPAIN/PASSION POINTS EXAMPLES • “Top 10 Mistakes Newlyweds Make” • “How to Set a New Year’s. personas already seek information relevant to. Content. Methodology: A Best.

10 Examples of Inspiring Responsive Web Design


This blog is not about showcasing the flawless responsive web design skills of the trendiest designers, but rather a compilation of the other websites out there - the websites that are using RWD as a great tool to sell, inform, and educate their users about products, services, and brands regardless of device size. This is especially true because of the integration of RWD. Wendy’s.

10 Excellent Examples of Video Marketing on Facebook


So to help inspire your video marketing efforts on Facebook, I put together a list of 10 clever examples from brands like Apple, LG, BMW, and more. 10 Excellent Examples of Video Marketing on Facebook. 1) #TAYLORvsTREADMILL | Apple. This is a powerful example of using a current controversial event to spread brand awareness and a positive message. Check them out below.

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

Interactivity opens up a lot of creative possibilities for digital storytellers, but it also creates a lot of additional complexities around user experience and information architecture. To help you get started with interactive design, I’ve compiled some best practices around user experience, information architecture, and visual pedagogy. Simplicity of Information.

6 of the Best Professional Bio Examples We've Ever Seen


Remember: The people reading your bio are suffering from information fatigue. Let's take a look at some great examples. We've curated some of the best real professional bio examples we've ever seen online. Check 'em out, and use them as inspiration when crafting your own. 6 of the Best Professional Bio Examples We've Ever Seen. 1) Phil. That's when we scramble. So what?

Staffing and Launching Your Content Marketing Program

and information. These examples may sound hyperbolic, but they get at values that lead. For example, this is our mission statement for The. give you information you can’t find anywhere else on the. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY17 This is another step that should be informed by the. All rights reserved. Introduction 3 II. 200,000 readers. So was I.

15 Best Practices for Email Unsubscribes – With Examples


Examples not shown, to protect the guilty.). Don’t make people log in to unsubscribe. I had unsubscribed from nearly one hundred emails before I finally found an example of this. So I try that, but my login information is rejected. Here’s one of the only examples of this I could find. This is another example of the tip to make it easy for people to unsubscribe.

Actionable Information: How To Apply The Scientific Method To Marketing Operations [pt. 3 of 4]


Whether you want to improve a campaign, get more budget, or implement a new marketing technology, you'll need to justify it with objective information. By generating objective and persuasive information you'll be able to drive transformation at your organization. This is where objective information gained through using the scientific method becomes necessary. You've done it.

12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

In fact, Instagram only allows users to have one link in their bio with very limited character space to provide additional information. For example, the brand recently shared a video of two professionals in the midst of a celebratory dance in the office because they scored free cloud storage on their new HP stream. Instagram is a social media platform unlike any other. Microsoft.

Understanding the Value of Information

Your Sales Management Guru

Understanding the Value of Information. In the movie Wall Street , character Gordon Gekko stresses the value of information and how to get it. There is incredible value in information – the key is how to get it from a reliable source. While it is often easier to find information about public companies, this will help you find information about privately held companies as well.

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B2B Marketing Trends for 2016

For example, if in the IT market. great example is Moz’s Web Developer’s SEO. Another good example is Top Rank’s Social Media Marketing Management. For example, no longer will marketers schedule an email campaign. sales agent to the information manager and broader business ecosystem. Please contact for more information. Look for.

5 Examples Of Exceptional B2B Case Studies


It requires negotiation on the type of information that is disclosed, which is tough in B2B because creating detailed success stories often requires sharing sensitive data or information. For example, SOASTA uses a menu bar to filter case studies by industry. You can also filter by content type, for example white papers, webinars, studies and etc. Click image to enlarge.

11 Actionable Writing Tips [+Examples]


Including them in your blog posts makes you sound smart, informed, and authoritative. Example: It’s a good idea to blog often since 92% of businesses that blog multiple times daily has acquired customers through their blog ( HubSpot ). 2. Example: When writing, shut yourself up in a soundproof room that has good lighting. Image source. Be Statistic-Friendly. Image source.

5 Rules for Using Video on Landing Pages – and Examples of How to Bend Them


Let’s check out a few different examples to help inspire you. Example 1: Use a good thumbnail…but what’s a good thumbnail? Example 2: Put a video above the fold…but no one said there couldn’t be more videos below the fold! Example 3: Keep your video meaty enough to be valuable for your whole audience…but specific enough to be valuable for one viewer.

6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

For example, if your company’s monthly email newsletter outperformed other months, you could schedule the topic into editorially content planning. read these to better understand how the Sales team would sell the new product to prospects, common questions the prospect might ask on a call, and many other important details of information that helped inform our SEO strategy.

B2B Marketing Trends for 2016

For example, if in the IT market. great example is Moz’s Web Developer’s SEO. Another good example is Top Rank’s Social Media Marketing Management. For example, no longer will marketers schedule an email campaign. sales agent to the information manager and broader business ecosystem. Please contact for more information. Look for.

7 Examples of Innovative B2B Content Marketing

Social Media B2B

At Content Marketing World, my good friend Ann Handley , coauthor of Content Rules and Chief Content Officer of MarketingProfs , presented a number of innovative examples of content marketing. The following are some of the B2B examples she shared in her presentation. Any metrics or results came from Ann’s presentation or published information. Packed with utility.

Strategies to help your business overcome information overload

grow - Practical Marketing Solutions

According to a LexisNexis (client) study on  International Workplace Productivity , 62% of white collar workers admit that the quality of their work suffers because they can’t sort through the information they need fast enough. Comment from Ken Rosen that served as an example of Content Shock. Comment from Ken Rosen that served as an example of Content Shock. Media is media.

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15 Examples of Great Mobile Website Design


15 Examples of Great Mobile Websites. 1) Shutterfly. Shutterfly accomplishes two key goals on their mobile website: 1) It''s easy for users to find out information about their offerings; 2) They''re selling that information by way of beautiful imagery. Notice the form is really short -- this is intentional, as typing a lot of information can be frustrating on a mobile device.

Multitasking Puts Your Brain on Information Overload [Infographic]

Puzzle Marketer

According to a recent infographic by , your brain “wasn’t designed to handle the amount information they’re currently processing.” Here are some tips from the infographic that can help you combat stress and digital information overload: Set only a few times per day to check email. Consequently, accuracy drops considerable.

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B2B Marketing Trends for 2016

For example, if in the IT market. great example is Moz’s Web Developer’s SEO. Another good example is Top Rank’s Social Media Marketing Management. For example, no longer will marketers schedule an email campaign. sales agent to the information manager and broader business ecosystem. Please contact for more information. Look for.

10 Examples of Captivating Data Visualization


Get inspired by 10 examples of data visualization that communicate interesting information with both style and substance. 1) The Daily Routines of Famous Creative People. Using information from the book Daily Rituals by Mason Currey, the site showcases the daily schedules of famous creatives broken down by time and activity. Enter data visualization. What do 184.5 Design Dail

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Why It’s Notable : Pairing with an impressive following, Cisco lets visitors of their profile know exactly what they will get from the brand if followed by including a helpful description as well as a few other key members of the Cisco social team to follow for additional information or outreach, giving the brand a bit more of a personality. Enjoy! . 1. Intel. Followers : 2.9 Million.

How CEOs And CMOs Can Tell The Difference Between Information And Insights

B2B Marketing Insider

When, in fact, they represent customer information and intelligence gathering organizations have to be good at just to compete. Carrying this thought a little further, sales often is in the act of gathering information on the strategic initiatives of a corporation. Intelligence gathering can be defined as collecting information. Information tends to be concrete and static.

4 Great Content Marketing Examples


Here are a handful of very different content marketing examples worth examining. In some of those columns, we’ve looked at examples of great content marketing, but I thought it would be helpful to gather a small collection of samples for inspiration. One fantastic example, and a real granddaddy of content marketing greatness, is the Blendtec video series, “Will It Blend?”

11 Testimonial Page Examples You'll Want to Copy


What are some examples of great testimonial pages? Here are 11 of the best examples out there to inspire you. 11 Examples of Awesome Testimonial Pages. 1) Codecademy. Social media is a great source of social proof, and many customers turn to places like Twitter and Facebook to informally review businesses they buy from. Another really cool, unique thing they do?

UPDATE 16 Examples of Awesome Email Marketing Campaigns


So to ensure you're sending modern emails that warrant some of your recipient's precious time and attention, we've compiled a list of effective email examples to inspire your next campaign. 16 of the Best Email Marketing Campaign Examples. 1) PayPal. There are a couple things we love about this email example from PayPal. Did you see that? Did you see it move? 10) Bonobos.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium. With traditional web sites, companies have the luxury of using space to present a great deal of information across different areas on each page. Posted in Customer Experience Mobile. That’s right, real time.

9 Examples of Extraordinary Infographics From 2014


They’re intended to present information quickly and clearly -- but often, they fall flat. . To help show you what makes a great infographic, here are a few delightful examples from 2014. Some are funny, some more serious, but one thing is for sure: Each of these examples is equally inspiring. Here are a couple of great examples: 1)  Creative Routines. Simple as that.

The Power of Visual Storytelling: 15 Stunning Examples to Inspire You


Visual storytelling -- or passing on a lot of information through a relatively simple visual aid -- has been a cornerstone of marketing for thousands of years. I’d like to say we’ve come a long way, but really? Below you'll find 15 of the very best examples of visual storytelling from B2C, B2B, crowdfunding, and SaaS. 15 Stunning Examples of Visual Storytelling. 1) Modcloth.

Standing out in a world of information density

grow - Practical Marketing Solutions

I recently did an interview about the implications of information density and Content Shock with a PR magazine in India. There is no blanket answer to the issue of standing out in a world of increasing information density. For example, some niches may still be devoid of helpful content, representing a ripe opportunity for a marketer. One example of this is the site SoulPancake.

The Best Example You Will Find On The Value Of Storytelling

B2B Marketing Insider

Take the globe paperweight pictured above for example. Create content that informs, entertains, and provides value to your audience. The post The Best Example You Will Find On The Value Of Storytelling appeared first on B2B Marketing Insider. ” Have you ever heard that line? That is until I met Michele Miller. Michele is head of content strategy at eBay Enterprise.