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Informed Customer Understanding Should Guide Marketing

Tony Zambito

For example, one shiny object has been content marketing.  When it comes to informed choices on what will guide marketing, most processes will lack in assessing how well projects, campaigns, or initiatives meet the test of helping customers to achieve their goals.  by Anton Scherbik. If it were only that simple…. With some challenges easy to define and some not so easy to clarify. 

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. As I reviewed profiles examples for inclusion in this post, consideration in part was based on this list of LinkedIn profile elements and creativity in execution. Need more information?

5 Of the Best Data Visualization Examples from Content Marketers


In this post, we’ll examine several of the best data visualization examples from the brands Think With Google, Castlight Health, KISSmetrics, OK Cupid and LinkedIn. Think with Google produces a ton of great information aimed at helping marketers make sense of the world. Take the following example, which illustrates the dramatic rise of SlideShare usage in just two years.

Examples of quantifying social influence

grow - Practical Marketing Solutions

She also discusses a shift in corporate reward systems, HR policies and commercial strategies that emphasize the sharing of information instead of the hoarding of information. If you can’t see the video at the top of this article, click here to see my interview with Sandy Carter of IBM on examples of quantifying social influence and social selling.

B2B Marketing Trends for 2016

For example, if in the IT market. great example is Moz’s Web Developer’s SEO. Another good example is Top Rank’s Social Media Marketing Management. For example, no longer will marketers schedule an email campaign. sales agent to the information manager and broader business ecosystem. Please contact for more information. Look for.

20 Examples of Social Proof in Action


The story of how I bought my mattress is a great example of social proof, which refers to the theory that people tend to adopt the opinions or actions of people they trust. 77% of consumers say that word-of-mouth from family and friends is the most persuasive way to get information about new products. 20 Examples of Social Proof in Action. Score.). What Is Social Proof?

7 Inspiring Examples of Parallax Scrolling Websites


The examples below are based on his notion of “true” parallax containing three levels: you the viewer, an object, and the background to create the notion of depth and movement on a webpage. Without further adieu, here are 7 examples of parallax scrolling websites to help inspire your next project. 1. Across the web, we’re seeing it pop up on just about every type of website.

11 Examples of Instagram Ads We Love


11 Examples of Instagram Ads We Love. 1) Instagram for Business. Here’s a somewhat meta example from Instagram’s own Instagram for Business account, advertising the new capability to advertise on the platform. They use recipe website Food52 as an example of what their ad content might look like so users can visualize it for their own business Instagram accounts. 11) HubSpot.

10 Ways Small Businesses Should Be Using Video (with Examples!)


great example of an explainer video that speaks to a problem and how the company solves it is this original one from PadMapper : And no, it doesn’t have to be an animated explainer video. Maybe you’ll have quick chats with people on your team, or show a time lapse video of your office for the day, for example. 6. The post 10 Ways Small Businesses Should Be Using Video (with Examples!)

B2B Marketing Trends for 2016

For example, if in the IT market. great example is Moz’s Web Developer’s SEO. Another good example is Top Rank’s Social Media Marketing Management. For example, no longer will marketers schedule an email campaign. sales agent to the information manager and broader business ecosystem. Please contact for more information. Look for.

12 Great Examples That Prove the Power of Repurposing Content


So to inspire your repurposing efforts, I put together some benefits and examples below. 12 Examples of Strategic Content Repurposing. 1) Joe Pulizzi’s Epic Content Marketing Book. Jay Baer, founder of Convince and Convert, creates three-minute informational videos on a variety of topics -- from business to social media. Check 'em out. Why You Should Repurpose Content.

The 9 Best Data Visualization Examples from 2015


These visualizations were nominated by members of the Visually team, and all powerful examples of data visualization. View the entire package to see how much federal money is spent on Medicare versus defense, for example, then click any tile illustrating a particular line item to drill deeper. Here are  some examples. Here are a few of our favorites from 2015. Data Design

6 Examples of Lead Nurturing Campaigns

It's All About Revenue

The six examples below follow along as prospects become more connected to your company and the buying process, and ultimately become customers. 1. You should have lots of information in a prospect’s profile by this point, so you should have good sense of the resources that can help move this along. You can also let them know what they can expect as next steps.

10 Examples of Inspiring Responsive Web Design


This blog is not about showcasing the flawless responsive web design skills of the trendiest designers, but rather a compilation of the other websites out there - the websites that are using RWD as a great tool to sell, inform, and educate their users about products, services, and brands regardless of device size. This is especially true because of the integration of RWD. Wendy’s.

12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

In fact, Instagram only allows users to have one link in their bio with very limited character space to provide additional information. For example, the brand recently shared a video of two professionals in the midst of a celebratory dance in the office because they scored free cloud storage on their new HP stream. Instagram is a social media platform unlike any other. Microsoft.

B2B Marketing Trends for 2016

For example, if in the IT market. great example is Moz’s Web Developer’s SEO. Another good example is Top Rank’s Social Media Marketing Management. For example, no longer will marketers schedule an email campaign. sales agent to the information manager and broader business ecosystem. Please contact for more information. Look for.

13 Examples of Super Skimmable Content


One of the barriers to getting your work read and widely shared in the age of information overload is time. 13 Examples of Super Skimmable Content. 1) DigiDay. Pro Tip: Try linking out to your sources and condensing information you’re citing from them in your actual article. This doesn't mean that you should stop producing long-form content all together. Pro Tip: Roundups rock.

Understanding the Value of Information

Your Sales Management Guru

Understanding the Value of Information. In the movie Wall Street , character Gordon Gekko stresses the value of information and how to get it. There is incredible value in information – the key is how to get it from a reliable source. While it is often easier to find information about public companies, this will help you find information about privately held companies as well.

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

Interactivity opens up a lot of creative possibilities for digital storytellers, but it also creates a lot of additional complexities around user experience and information architecture. To help you get started with interactive design, I’ve compiled some best practices around user experience, information architecture, and visual pedagogy. Simplicity of Information.

Three marketing truths for an information dense world

grow - Practical Marketing Solutions

We face a menacing wall of information competition and if you think it’s bad now, it is going to soon become much, much worse. By 2020, the amount of information on the web is expected to increase by 500% — and that’s the low side of the projection. How are you going to win in a world with five times more information than what we have now?

3 Examples of Brands Doing Real Cross-Channel Marketing

It's All About Revenue

If a prospect has shown interest in a specific product, they shouldn’t have to repeat this information over the phone. For example, Vivint, a home security and automation provider, re-targets callers who didn’t make a purchase with a targeted offer. Whether you call it cross-channel or omnichannel marketing, as a consumer, I love it. But it’s not all doom and gloom.

19 Lead Nurturing Email Examples You'll Want to Steal


To help you better understand how to pair the two concepts, check out the lead nurturing email examples below. 19 Lead Nurturing Email Examples to Inspire Your Strategy. Here's a great example from Litmus that demonstrates how to use clever, clear copy to provide recipients with a relevant email that adds provides even more value. You've done it. Ecommerce. 1) Framebridge.

Memory, Information Overload, and 3 Ways Marketers Can Maximize Content

It's All About Revenue

It got me thinking about just how much information the brain is capable of holding. Our long-term memory of visuals, for example, is massive – a Duke University study from 2008 found that we remember specific details about an object, even after viewing thousands of images of other objects in the same time period. In 2000 the average adult’s attention span was 12 seconds.

Actionable Information: How To Apply The Scientific Method To Marketing Operations [pt. 3 of 4]


Whether you want to improve a campaign, get more budget, or implement a new marketing technology, you'll need to justify it with objective information. By generating objective and persuasive information you'll be able to drive transformation at your organization. This is where objective information gained through using the scientific method becomes necessary. You've done it.

5 Examples Of Exceptional B2B Case Studies


It requires negotiation on the type of information that is disclosed, which is tough in B2B because creating detailed success stories often requires sharing sensitive data or information. For example, SOASTA uses a menu bar to filter case studies by industry. You can also filter by content type, for example white papers, webinars, studies and etc. Click image to enlarge.

20 Amazing Examples Of Brand Content Marketing Hubs

B2B Marketing Insider

have a running list of about 10 sites that I typically use as examples. The criteria I used was pretty simple: They had to be examples of a  brand-owned content hub. I am not looking for great examples of “campaign” content like Chipotle Scarecrow , Dove’s Real Beauty Sketches or the enviable  Volvo Epic Split. And what examples have I missed? Intel IQ.

Multitasking Puts Your Brain on Information Overload [Infographic]

Puzzle Marketer

According to a recent infographic by , your brain “wasn’t designed to handle the amount information they’re currently processing.” Here are some tips from the infographic that can help you combat stress and digital information overload: Set only a few times per day to check email. Consequently, accuracy drops considerable.

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11 Actionable Writing Tips [+Examples]


Including them in your blog posts makes you sound smart, informed, and authoritative. Example: It’s a good idea to blog often since 92% of businesses that blog multiple times daily has acquired customers through their blog ( HubSpot ). 2. Example: When writing, shut yourself up in a soundproof room that has good lighting. Image source. Be Statistic-Friendly. Image source.

9 Genius Examples of Empathetic Content Marketing in Action


And this type of content is much easier to create when it's informed and driven by empathy. Genius Examples of Empathetic Content Marketing in Action. 1) LUSH. How to Do It , provides a ton of information on all aspects of native advertising, which is one of LinkedIn’s enterprise marketing services. What's the best example of empathetic marketing you've ever seen?

6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

For example, if your company’s monthly email newsletter outperformed other months, you could schedule the topic into editorially content planning. read these to better understand how the Sales team would sell the new product to prospects, common questions the prospect might ask on a call, and many other important details of information that helped inform our SEO strategy.

15 Examples of Great Mobile Website Design


15 Examples of Great Mobile Websites. 1) Shutterfly. Shutterfly accomplishes two key goals on their mobile website: 1) It''s easy for users to find out information about their offerings; 2) They''re selling that information by way of beautiful imagery. Notice the form is really short -- this is intentional, as typing a lot of information can be frustrating on a mobile device.

7 Creative Examples of Bottom-of-the-Funnel Marketing


In this post, we’ll not only look at who’s using bottom of the funnel marketing, but also at some creative examples that you can pull ideas from, too. Let’s look at a few fantastic examples. Creative Examples of Bottom of the Funnel Marketing. Here are seven creative examples of engaging marketing for bottom of the funnel leads. 1. Take this example from Copyblogger.

10 Excellent Examples of Video Marketing on Facebook


So to help inspire your video marketing efforts on Facebook, I put together a list of 10 clever examples from brands like Apple, LG, BMW, and more. 10 Excellent Examples of Video Marketing on Facebook. 1) #TAYLORvsTREADMILL | Apple. This is a powerful example of using a current controversial event to spread brand awareness and a positive message. Check them out below.

10 Examples of Captivating Data Visualization


Get inspired by 10 examples of data visualization that communicate interesting information with both style and substance. 1) The Daily Routines of Famous Creative People. Using information from the book Daily Rituals by Mason Currey, the site showcases the daily schedules of famous creatives broken down by time and activity. Enter data visualization. What do 184.5 Design Dail

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Why It’s Notable : Pairing with an impressive following, Cisco lets visitors of their profile know exactly what they will get from the brand if followed by including a helpful description as well as a few other key members of the Cisco social team to follow for additional information or outreach, giving the brand a bit more of a personality. Enjoy! . 1. Intel. Followers : 2.9 Million.

6 of the Best Professional Bio Examples We've Ever Seen


Remember: The people reading your bio are suffering from information fatigue. Let's take a look at some great examples. We've curated some of the best real professional bio examples we've ever seen online. Check 'em out, and use them as inspiration when crafting your own. 6 of the Best Professional Bio Examples We've Ever Seen. 1) Phil. That's when we scramble. So what?

Strategies to help your business overcome information overload

grow - Practical Marketing Solutions

According to a LexisNexis (client) study on  International Workplace Productivity , 62% of white collar workers admit that the quality of their work suffers because they can’t sort through the information they need fast enough. Comment from Ken Rosen that served as an example of Content Shock. Comment from Ken Rosen that served as an example of Content Shock. Media is media.

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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium. With traditional web sites, companies have the luxury of using space to present a great deal of information across different areas on each page. Posted in Customer Experience Mobile. That’s right, real time.

How to Drive Website Engagement? 13 Examples of Interactive Content


Experience” is the key word there – you need to provide more than just an information dump. This survey helps the company detect trends affecting the dynamic information technology channel. The blue CTAs encourage action (“try it!”) and the calculators themselves help users make informed decisions about their finances.  . 9. Take your audience on a journey. Content loading

Marketing Gimmicks versus Value: A Disappointing Example

Digital B2B Marketing

Here is an example that doesn’t make the grade and what B2B marketers can learn from it. Take the time to make certain your information and advice is correct. Your Turn What other ways do you see companies fall short when aligning to a new space, or what specific examples do you have? Eloqua has an active voice on the entire spectrum of content marketing. Be an Expert.