Marketing Craftmanship

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Why Most B2B Companies Don’t Use Earned Media (Public Relations)

Marketing Craftmanship

Their job is to present “balanced” coverage, which means it will most always include some information that’s considered to be negative by the company, product, or individual that’s featured in the story.

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Why Clients Don’t Value Your Ability

Marketing Craftmanship

But this apparent anomaly in client sentiment is supported by many real life examples. Insurance companies, for example, report that doctors who admit their mistakes and apologize to patients are rarely sued. Cutting through the vast amount of information that clients receive each day. No detail is unimportant.

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Are Pitch Letters The Cinderella Of Content Marketing?

Marketing Craftmanship

expose information indirectly to a large audience. For example, if a few ducks are hit by their initial shotgun blast — perhaps by clicking on a blog post link — the marketer can then identify and attempt to take down those particular ducks with another more targeted round or two. Pull-based content marketing is a shotgun approach.

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Diet, Exercise And Marketing: Self-Imposed Obstacles That Ensure Failure

Marketing Craftmanship

Two current examples of perceived magic bullets include content marketing and marketing automation software. In both cases, companies can mistakenly believe that producing and sharing content, or consistently emailing information to prospects, is a guaranteed fast track to higher market response and business growth.

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Marketing Your Fund to Zombie Investors

Marketing Craftmanship

Here are two reasons why: The volume of information available is staggering: we now create as much information every two days as we did from the dawn of man through 2003. The impact of information overload on modern man is that we now have a significantly shorter attention span.

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The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls

Marketing Craftmanship

If a hedge fund is unwilling to provide on its website essential information related to its capabilities and credibility, then the firm is not really serious about market communication. Twitter can be a great information source, and most hedge funds should use it exclusively for that purpose: to listen rather than to speak.

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What Your Doctor Can Teach You About Business Growth

Marketing Craftmanship

But this apparent anomaly in client sentiment is supported by many real life examples. Cutting through the vast amount of information that clients receive each day. Ideally, you’ll also be in a position to help them avoid, adjust to or benefit from the information you provide. No detail is unimportant. .