LeadSloth

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8 Tips to Get Started with Marketing Automation

LeadSloth

For example, focus on a particular product or market segment with a high value. Marketing automation only works if you clean up junk leads, merge all duplicates, normalize company names, and verify all contact information. For example, Ness Technologies used 3 well-chosen content assets to run an entire campaign.

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Lead Nurturing Checklist for Marketing Automation

LeadSloth

If a lead registers for a technical whitepaper, send more technical information or invitations for technical events. For example, a lead could receive one email per month for 6 months total. For new leads, you want to ask enough information so you know what they are interested in. Segmentation. Drip vs. Dynamic Campaigns.

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Review of FormAssembly Form Builder

LeadSloth

So if an email address matches an existing Salesforce.com record, the information in the form will overwrite all information in Salesforce: I find that a little scary. Add several hidden fields, for example to link the form submission to a Campaign. Re-create select boxes (e.g. a list of industries). AdWords Landing Pages.

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Social Media & Marketing Automation

LeadSloth

It gets more advanced if you can actually track who shared your information, and whether it brings additional visitors to your website, but the core idea is pretty simple. It will find a prospect’s Twitter, LinkedIn and Facebook profile, and it will pull relevant information into the Marketing Automation system. Social Media ROI.

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5 Ways to Use Social Media in Marketing Automation

LeadSloth

With the right technology you can incorporate information from various online sources, so sales people are better prepared when they make the first call. It’s not just status information like the employment history from LinkedIn, but also real-time info from sites like Twitter. Intra-company Collaboration. Customer Support.

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Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

For example, many CRM systems have a ‘campaign’ feature to measure campaign effectiveness. Also, it’s useful if sales people can see information from the marketing automation system within the CRM system. The minimum level of integration is bidirectional synchronization of contacts and leads. Register now ».

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What Lead Nurturing Content to Send When?

LeadSloth

Lead Nurturing content contains information that prospects need to make a purchase decision. For example, if prospects download a whitepaper on the trends in your industry, they may also be interested in analyst reports or customer case studies. By the way, you can still register for the webinar. What Is Lead Nurturing Content?