Kaon

JULY 23, 2018

If salespeople can’t distill complex, competitive product and solution information into concise and articulate value propositions, they will not be effective. Technological innovations, like augmented and virtual reality, for example, do just that — these advancements are inviting a prospect to experience a product or service.

B2B Sales 113

B2B Sales Work Management Marketing Management B2B Marketing 113

Kaon

MAY 14, 2020

For example, if you are talking to the power of a processor or technical product specifications, you could drop your guest onto a motherboard or the working mechanism of a complicated device. This change of perspective transforms their perception of the products you sell, showing the unique value. . Eastern Time.

Generation 147

Generation Creativity B2B Sales Differentiation 147

Kaon

AUGUST 2, 2017

A good example is the Pokémon Go app from Niantic Inc. Examples include Google Cardboard , which allows users to use their own smartphones in a headset experience, and Oculus Rift , which is a high-definition headset that connects to an external computer. Here is an example.).

Work Management 100

Work Management Marketing Management Trade Show Trigger Marketing 100

Kaon

OCTOBER 4, 2017

When, for example, artificial intelligence (AI) was emerging as a computational and cognitive force, researchers and university professors were constantly in the media explaining how neural networks and machine learning worked, and how this technology (and many other forms of AI) differed from traditional computer programs.

Enterprise Management 100

Enterprise Management Marketing AI Work Management Marketing Management 100

Kaon

JULY 19, 2017

First, let’s quickly summarize what AR is: AR is the ability to insert digital objects into a camera view of the real world, based on information about the scene that is within the camera’s view. While Pokémon Go is a great consumer example of AR, there are much more robust use cases in the world of enterprise.

Trade Show 0

Trade Show B2B Sales Interactive Marketing Viral Marketing 0

Kaon

NOVEMBER 3, 2015

Body language, facial expressions, and voice tone are all examples of emotional cues that are not captured in email discussions, chat rooms, and even videoconferencing to help buyers evaluate vendors. That relationship will transcend the initial transaction, and will allow for a mutual exchange of value that lasts a long time.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Kaon

JULY 6, 2016

While some might see these prevailing sentiments in a negative light, marketers must understand how these forces can inform impactful strategies for successful acquisition and retention this year and beyond. Here are a few ways that marketers can leverage this knowledge and deliver superior results: 1.

Planning 154

Planning Buyer's Journey Interactive Marketing Marketing & Strategy 154