Digital B2B Marketing

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Marketing Gimmicks versus Value: A Disappointing Example

Digital B2B Marketing

Here is an example that doesn’t make the grade and what B2B marketers can learn from it. Take the time to make certain your information and advice is correct. Your Turn What other ways do you see companies fall short when aligning to a new space, or what specific examples do you have? Be an Expert. Put Your Audience First.

Examples 100
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Five Biggest Infographic Mistakes Marketers Make

Digital B2B Marketing

Instead of making information easier to consume, many infographics make it harder to understand the information they present or even outright mislead. Here are 5 of the biggest infographic mistakes marketers make with an example of each. This example goes a step further, completely ignoring any attempt to include sources.

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6 Free Ways to Find the Best B2B Advertising Opportunities

Digital B2B Marketing

Here are some of the common challenges marketers face planning a B2B advertising program: The majority of research services are designed for consumer marketers and provide little information on professional roles. Example: to find ways to reach a senior finance audience, look for sites with a similar audience to CFO.com.

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The Trick to Seeing Through Marketing Statistics

Digital B2B Marketing

In the example above, the video statistic was highlighted on its own. Here is a hypothetical example: 79% of end users agree that our solution is easy to use. Assume that information is less favorable than what the marketer has chosen to present. Hat tip to Ardath Albee for information on the Passle sample audience.

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B2B Lead Generation vs B2B Advertising: What You Need to Know

Digital B2B Marketing

In enterprise technology, publishers like IDG , Information Week and TechTarget have nearly turned these programs into a science, with guaranteed leads volume and a myriad of filtering and qualification options driven largely by email and newsletter promotions. A perfect way to promote whitepapers and webcasts.

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Social Media Sleuthing: A-List Traffic and bit.ly Tricks

Digital B2B Marketing

Using bit.ly , you can often see this as well as a wealth of other information, such as what content someone shares and even what accounts they manage. Here is some of the information you can discover with a few minutes on Twitter and bitly. Here is an example link with a + added: [link] So how much traffic do they drive?

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6 QR Code Mistakes Marketers Make

Digital B2B Marketing

Yes, QR codes can offer a convenient alternative to URLs or contact information, but stop making these QR code mistakes. In the conference example above, the QR code was a barrier, not an improvement. One of the most egregious examples of this was on the Massachusetts Department of Revenue site a couple years ago.