Biznology

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Securing Content, Documents, Information and Data

Biznology

But what happens when the document you or your team inadvertently sends out includes sensitive information that you – and your legal team – have agreeing to keep confidential? That makes it critical to have policies, processes, training and tools in place to protect data and information that you’ve promised to safeguard.

Content 104
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Optimizing your site information architecture (IA) for Panda

Biznology

I’m talking about creating clear information architecture (IA) that shows Google (and your users) the relative importance of pages related to the same keywords. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish. How to build an IA using keyword research.

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Content with Intent: Inform Your Audience

Biznology

Content to inform. Now that I have introduced the concept as a whole, let's jump right in and look at areas to consider for content that is intended to inform. First, you have to decide what it is that you want to inform people about. That's not informing someone. Content to educate. Content to entertain.

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What’s next? Social Media and the Information Life Cycle

Biznology

Analyzing the current landscape and the evolution of information markets by borrowing from a product life cycle framework may assist in developing some educated guesses about what the future may bring. The inefficiencies of the system were one of the most powerful filtering mechanisms in that information life cycle. Distributing.

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4 Great Content Marketing Examples

Biznology

Here are a handful of very different content marketing examples worth examining. In some of those columns, we’ve looked at examples of great content marketing, but I thought it would be helpful to gather a small collection of samples for inspiration.

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3 reasons to avoid Accelerated Mobile Pages (AMPs)

Biznology

You might consider AMP for informational blogs, wikis, or other static help documentation. In the simplest possible terms, tracking users through their information journeys is about matching their cookies to your pixels. For example, we run A/B testing on all our pages continuously. Some content formats load well in AMP.

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How to Use Big Data to Improve Customer Service

Biznology

Namely, your company may collect an abundance of information on one customer. For example, some services offer customer relationship suites that integrate with your CRM. That way, the phone system will pull the information about the caller from your CRM software and show it to your customer service agent.