Avitage

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Content Marketing Gap: What to do, How to do it, How to operationalize

Avitage

We see a significant execution gap between these two information categories. The nature of the information delivered in this post is such that it requires explanation with visual support. The nature of the information delivered in this post is such that it requires explanation with visual support.

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Improve Sales Proficiency With Relevant Sales Conversations

Avitage

Traditionally, buyers were dependent on vendors through their sales representatives for information. B2B buyers don’t need vendor/product information until later in this process. They don’t believe — often because they haven’t experienced — sales reps can provide any other useful information.

Relevance 120
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Improve Sales Proficiency By Being Relevant to Buyers

Avitage

Traditionally, buyers were dependent on vendors through their sales representatives for information. B2B buyers don’t need vendor/product information until later in this process. They don’t believe — often because they haven’t experienced — sales reps can provide any other useful information.

Relevance 120
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What is Content?

Avitage

Before you dismiss this question out of hand, please consider my main point: Most people think of content more as type or format rather than as the information in those containers. The problem is, defining content as formats doesn’t help in any way inform contentS. These are the critical inputs for content creation.

Content 120
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Create Customer Content in Multiple Languages

Avitage

It’s also an example of how new requirements raise the importance of the ability to scale content operations. As I read Global Content Strategy I processed the information in two categories. Content in multiple languages isn’t new. Technical publications, websites and marketing collateral have long dealt with this issue.

VALS 120
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Deliver Customer Content in Multiple Languages

Avitage

It’s also an example of how new requirements raise the importance of the ability to scale content operations. As I read Global Content Strategy I processed the information in two categories. Content in multiple languages isn’t new. Technical publications, websites and marketing collateral have long dealt with this issue.

VALS 120
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IDG On Connecting the Dots Between Content and Sales

Avitage

B2B content creation is buried within many, many, go-to-market tactics such as projects, activities and events, across many marketing, training, sales and even channel groups, What is your cost of content created by sales and marketing people for example? Report Highlights and Observations The report is a definite reading recommendation.