Anything Goes Marketing

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Tips to Improve How You Segment Your Database

Anything Goes Marketing

It’s going to take some time and effort but there are some ways to automate the process and I’m going to focus on two examples that I came across this week. Here are the problems with this approach: If you ask for too much information, your form conversion rate will go down. Are you allowing people to update their information?

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Top Automated Marketing Personalization Tactics

Anything Goes Marketing

If you've already collected information from someone, avoid asking for it again at all costs. For example, some sports teams can experiment having communications personalized from their players. For example, I recommend creating email campaigns based on the past web behaviour of individuals or their digital body language.

Tactics 100
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Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

By triggered email campaigns, I mean an email or a series of emails being sent based on an action of a contact in your database, by their inaction or by their state (for example, a new customer). Here is a perfect example: A web visitor finds your pay per click ad on a Google search results page and clicks on it. in B2B Marketing ”.

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Who will be the Next President? Mr. or Mrs. Widget

Anything Goes Marketing

You also have desktop widgets (for example, the ones that come with Windows Vista, Apple and Yahoo widgets ). They are helpful as they provide useful information. For example, I have a weather application right on my desktop so I easily know the weather for the week. Why should I care about widgets?

Web 2.0 100
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Email Marketing Gone Wrong - It's not the 1990s Anymore

Anything Goes Marketing

For example, the ALT text could have been "Shoppers is offering a $10 off coupon for this weekend". That means that every part of the email should have relevant information that I'm interested in. Now, you may have noticed that Shoppers did include my Shoppers Optimum points balance - which is a personalized piece of information.

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Wake up and Send More Email

Anything Goes Marketing

When the marketer says “we don’t have anything good to SEND to our database”, they assume that the marketer is defining how and when the buyer should receive information. This may include emails for new clients, timely product usage information, regular tips and tricks and renewal notices. Additional event triggered communication.

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How to Adjust Your Landing Pages For Search

Anything Goes Marketing

If the company is of interest, it should be fairly easy to request for additional information. Let's look at the first example from my search on "software integration" from BEA Software: I've highlighted the areas in the image above that I felt are important. For example, there is a "What's new" section.