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Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

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Here’s how: Step 1: Find out where your prospects search for information. When’s the last time you conducted research to find out where your prospects are searching for information? Start by finding out where your prospects are searching for information today. Ask your customers and prospects where they go for information.

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Conversation Track Architecture:  The Bedrock of a “Converged Growth” B2B Go-to-Market Organizational Model

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These teams achieve this – on both a digital and live basis – by matching the right information, via the right channel, with the right audience – with sufficient feedback loops – to tune and deliver subsequent information interactions. This is the process through which B2B pain points are understood and matched to solutions.

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

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Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise. The AI-powered tools can help engage buyers, provide product and buying information and streamline post-sale return and support processes.

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Four Steps to Maximize the Impact of Your Inside Sales Team

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For more helpful information about this topic, read “ How to Align Sales and Marketing Teams.”. Because that prospect has been receiving personalized information from marketing throughout their journey. Inside sales can be the best source of information about issues on the ground. Leverage Incentives.

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Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”

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Examples include saving time on administrative activities within your marketing automation platform (MAP) or customer relationship management (CRM) system, or shortening the time it takes for a sales or customer success team member to gather talking points to support an upcoming customer conversation.

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Your Sales Motion Is Challenged – It’s Time to Pivot in a New Direction

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For example, collaborating face-to-face, be it for sales trainings, at industry events, onsite workshops or Executive Summits – is not an option now, and likely won’t be for many months. Today more than ever, a pivot is essential, as sales and marketing leaders, to address the changes in how we connect to our buyer and customers.

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Salesloft’s Latest Release Focuses on Partner Ecosystem, Improved AI and a New Mobile App

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We like that Salesloft is taking an open and wide-reaching approach to augmenting its product – acknowledging it must be an integral part of the go-to-market stack – with richer data sets so sellers can be both prompted in more intelligent ways and make more informed decisions on whether or not to take action on Salesloft insights.