Webbiquity

JULY 11, 2023

Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach. The Cisco Champions campaign is an excellent example of how to do this right.

Marketing Management 191

Marketing Management B2B Marketing Planning B2B 191

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. One of the best ways to get your head around this type of content is by reading some excellent examples by other organizations. But what exactly is thought leadership content marketing ?

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Martech

MARCH 28, 2024

There’s also the likelihood of consolidation in the AI space, as well as the continued introduction of tools designed specifically for industries like marketing. Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools. It’s all part of the technology lifecycle.

Marketing AI 122

Marketing AI Work Management Marketing Management Examples 122

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. By leveraging AI, industrial businesses are streamlining operations and redefining how they engage with their customers. What Role Does AI Play in Personalizing Industrial Marketing Efforts?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Optinmonster

MARCH 11, 2024

Gamification Marketing Examples Gamification Marketing With OptinMonster What Is Gamification in Marketing? For starters, most examples of gamification in business are interactive. Let’s look at some examples of how you can bring it into your own marketing campaigns. Here are some notable examples: 1.

Examples 100

Examples Planning Paid Search Agency Interactive Marketing 100

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? Source ) Generative AI (GenAI) tools offer a helping hand, but creating industrial content that resonates with your technical audience needs human expertise. You are not alone, 62% of manufacturing content marketers struggle with the same problem.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Webbiquity

FEBRUARY 16, 2021

The Social Media Marketing Industry Report says that B2B marketers see potential in using Instagram for B2B promotion. If you’re considering using Instagram marketing for business promotion, check out these eight inspiring examples of B2B companies killing it on the platform in various creative ways.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Bannersnack

MAY 4, 2022

How can copywriters thrive in the “survival of the smartest” industry (as John Hegarty named it in his book Hegarty on Advertising)? The post 24 Creative Ad Copy Examples From Big Brands and Copywriting Tips From 11 Industry Experts appeared first on Creatopy Blog.

Copywriting 98

Copywriting Creativity Ads Examples 98

Sprout Social

OCTOBER 10, 2023

And we’ll cover 10 examples of successful influencer marketing campaigns to inspire your own strategy. Let’s explore some examples of different types of influencer marketing campaigns. These can vary as well, but affiliate marketing programs and sponsored posts are common examples of influencer-led advertising.

Examples 126

Examples Campaigns Advertising Agencies Burn Rate 126

Industrial Marketing Today

AUGUST 20, 2021

The Industrial buyer’s journey can be complex and typically involves a committee of decision-makers. Sometimes the sales cycles may be as long as 12 to 18 months, for example, custom-engineered systems. Of course, not all industrial sales take that long. You may want to read my earlier post on the industrial customer journey.

Sales Cycle 180

Sales Cycle Course Marketing & Strategy Marketing 180

Marketing Insider Group

JANUARY 7, 2019

Last year, we found more than 150 content marketing examples worth sharing. Brands from different industries and backgrounds are now entering the world of modern marketing, and we welcome them […]. The post The Ultimate List of Content Marketing Examples appeared first on Marketing Insider Group.

Examples 279

Examples Content Marketing Content Marketing 279

Oktopost

SEPTEMBER 21, 2023

Top Social Selling Examples: and Mistakes to Steer Clear of Here are the top social selling mistakes you need to avoid to maximize the impact of your social selling strategy: 1. Customize your professional profile to suit your industry and enhance your business’s credibility.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. I’ve witnessed countless industrial companies’ challenges and frustrations firsthand. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SmartBug Media

NOVEMBER 29, 2023

The senior living industry is continuing to grow rapidly. Why Is Benchmarking in the Senior Living Industry Important? The senior living industry is a crowded market and will be increasingly so as more units pop up. You can then use this information to adjust your marketing strategies for better alignment with industry trends.

Advertising Benchmark 64

Advertising Benchmark Hubspot Top of Funnel Communities 64

Salesforce Marketing Cloud

FEBRUARY 16, 2024

For example, let’s say your leading rep’s base salary is $100,000. Let’s take a look at some examples of commission types and how they’re calculated so you can see what would make the most sense for your business. Formula: Base salary + commission Example: Your annual salary is $40,000.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

The Marketing Blender

APRIL 17, 2024

From mining and transportation to construction and manufacturing industries, industrial companies have high-ticket sales and LONG sales cycles with many stakeholders. Consider this: your sales team may be unable to make much progress in the “bust” times that impact your customers’ ability to buy industrial products.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

SocialPilot

JANUARY 29, 2024

With the more than 15 billion worth of this industry and increasing, working in the right direction is getting more challenging. Timing for follow-ups is different for various industries and purposes. Personalize it by adding an influencer’s name, industry, or niche. Examples : [FirstName] + [YourCompany] = Collaboration?

Examples 92

Examples Marketing Proposals Outreach CAN-SPAM 92

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

Social Media 122

Social Media Examples Work Management Media 122

Rev

APRIL 12, 2023

We’ve put together some of the best ABM examples that drove incredible results. For example, if a company wants to target high-end accounts, it can create campaigns with special offers and incentives designed specifically for those accounts. First, let’s dive into what account based marketing is. What is account based marketing?

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Hubspot

AUGUST 23, 2019

In this guide, we’ll review the different types of blogs there are and examples of each. Cloud Elements is an example of a company that has seen an increase in organic traffic due to their blog. Grand Rapids Chair is an example of a company that blogs to improve their inbound growth. What do successful blogs have in common?

Examples 77

Examples Paid Search Agency Work Management Marketing Management 77

Tiecas

MARCH 2, 2024

Read on to discover how generative AI for industrial SEO can be a powerful solution. This highlights a significant challenge for industrial marketers: getting your specialized content in front of the right audience amidst increasing competition for search visibility. Have you heard the term zero-click searches ?

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Salesforce Marketing Cloud

DECEMBER 20, 2023

Here are some transparency in AI issues that various industries are facing, and tips on how to address them. Get articles selected just for you, in your inbox Sign up now Regulated industries have a bigger burden Companies in regulated industries operate under a different set of rules. Meticulously validate AI-derived findings.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. ” “Generate a LinkedIn post discussing a recent trend in [Industry].

Examples 78

Examples ROI Planning Work Management 78

Sprout Social

MARCH 7, 2024

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Conduct in-depth market research The next step is market research to gather and organize information about your competitors, customers and industry.

Analysis 93

Analysis Marketing AI Examples SWOT 93

Salesforce Marketing Cloud

JANUARY 3, 2024

What are some sales pitch examples based on different scenarios? For example, if you pitch someone in person at a trade show, you might follow up with a phone call, then an email, and so forth until you reach a close. Support your pitch with examples of success supported by visualizations. Why are sales pitches important?

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Scoop.it

FEBRUARY 29, 2024

Take Southwest Airlines’ vision statement, for example. LinkedIn gives the perfect example of a one sentence vision statement. Step #4: Use Clear and Jargon-Free Language As your vision statement will be posted places beyond industry professionals, it is best to use plain language and explain yourself clearly.

Examples 78

Examples Privacy Paid Search Agency Planning 78

Salesforce Marketing Cloud

FEBRUARY 2, 2023

What exactly is the Fourth Industrial Revolution — and why should you care? The Fourth Industrial Revolution is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. Start now Here’s everything you wanted to know about the Fourth Industrial Revolution (but were afraid to ask).

Marketing AI 98

Marketing AI Internet Marketing Privacy Terms and Conditions 98

The Daily Egg

JANUARY 11, 2023

Agile project management is a versatile methodology that can be applied to a wide range of project types, industries, and teams. The post 9 Examples of Agile Project Plan Templates appeared first on The Daily Egg.

Template 112

Template Examples 112

Biznology

JUNE 2, 2021

Cobotics (combining artificial intelligence and human effort) is increasingly central to the work of media industry professionals. ZOOM, as one example of a cobotic tool, has boomed and grown from 30 million to more than 300 million users since the pandemic began. Many home entertainment viewing habits have changed.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Outgrow

JANUARY 7, 2021

10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. Undoubtedly, chatbots are automation at its best.

Examples 111

Examples Marketing AI Marketing Websites Best Practices 111

ClearVoice

OCTOBER 27, 2023

In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts. Consider the following questions: How has the marketing industry evolved over the decades? Where is the marketing industry headed?

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Brandpoint

APRIL 3, 2024

Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Get ahead with industry trends for next year! The post Get Ahead of the Curve: 2024 PR Industry Trends appeared first on Brandpoint. Contact us to get started!

PR 48

PR Trends Public Relations Ethics 48

BOP Design

DECEMBER 27, 2022

In this post, we look at 5 great B2B content marketing examples and what makes them stand out. Here is an example of a case study HubSpot created: [link]. Downloadable content offers run the gamut from guides to checklists to white papers to example summaries and costs. HubSpot’s Case Study. What makes this content offer great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Hinge Marketing

NOVEMBER 3, 2022

our ongoing study of buyer behavior in the consulting industry. This year’s study analyzes the consulting industry in detail, based on input from more than 300 buyers and 300 sellers. The post New Research: How Buyer Expectations Have Changed in the Consulting Industry appeared first on Hinge Marketing. About the Study.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Optinmonster

DECEMBER 27, 2023

If yes, you’ll gain a lot by reading about scarcity examples in marketing. Limited-time offers , countdown timers , and Black Friday deals are all examples of an interesting economic theory: the scarcity principle. We’ll also share 34 scarcity marketing examples to help you boost conversions. Here’s another example.

Examples 81

Examples Conversion Urgency Marketing Amazon 81

Salesforce Marketing Cloud

NOVEMBER 28, 2023

Common sales compensation plan terms Types of sales compensation plans 6 steps to build an effective sales compensation plan 4 sales compensation plan examples to get you started Tee up reps for success Use Sales Programs to pair the right compensation with outcome-based training in the flow of work so reps can deliver results quickly.

Planning 64

Planning Examples High Quality Lead Sales Qualified Leads 64