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Marketing + Technology + Management – Hype = MarTech

chiefmartech

In our keynote chat, he’ll share how he’s led that mission at Aetna with a focus on designing personalized experiences for customers and partners based on their lifetime health journey. He believes healthcare is in the early days of a revolution, particularly in the area of digital engagement and brand loyalty.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

10 B2B Social Media Case Studies and Examples - Social Media B2B , September 17, 2010 As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. Below are some recent examples that have been written about. iCrossing (2).

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

In a study asking consumers to rate the most influential sources of information for their purchase decisions, 59% said “personal advice from friends or family members,&# followed by 39% search engines, 36% articles in newspapers or magazines, online articles 28%, email 20% and social media 19%. by MediaPost Online Media Daily.