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The Surround Sound Series: How We Built a Bespoke SERP Tracker and Measured the Results of Our New Content Program (Part 3 of 3)

Hubspot

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. The goal is for potential users to see HubSpot mentioned in all or most of the pages that rank in Google top results for those keywords. Surround Sound vs. SEO.

SERP 80
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A Behind-the-Scenes Look into HubSpot's Newest Content Marketing Strategy (Part 1 of 3)

Hubspot

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Take, for example, a term like “form builder.”. I Googled it and took the top ranking URL and put it into Ahrefs. How do customers discover new products nowadays?

Hubspot 101
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B2B SEO:  Topic Clusters, Not Keywords

Envy

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). One of the main changes/updates/effects, is that you now need thought leadership to rank high on the SERP.

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The Surround Sound Series: How We Created A New Content Marketing Program & Improved SERP Visibility Beyond SEO (Part 2 of 3)

Hubspot

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. In this article, I’ll take you through how HubSpot uses surround sound to track and improve its products’ visibility and awareness. What is the surround sound strategy?

SERP 60
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A Quick Primer on Google's Search Engine Results Page (SERP)

Hubspot

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. What Does SERP Stand For?

SERP 73
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The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

Hubspot

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. For example, if you bid on “free crm software”, your ad could only show up for “crm software” and “adobe software.”

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The Ultimate SEO Glossary: 25+ Terms to Get You Started

SmartBug Media

For example, “Read our blog post about the 10 best dog breeds” clearly tells the reader where the link will take them. Canonical URL. A canonical URL is a URL that helps your site avoid the appearance of duplicate content. These paths could result in a couple different URLs: [link].