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JUNE 5, 2012 [Examples, Hubspot] 6 SEO Tools to Analyze Your Site Like Google Does
For example, the Google Friendly Site is a great starting point for anyone needing a primer on how Google views pages. You can monitor your site for malware and crawl errors, both essential for conquering the SERPs. Think about a site like Wikipedia, for example -- they must have tons of links! Each of these warnings can easily be fixed to help Google find the URLs.
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DECEMBER 2, 2011 [Examples, Hubspot] Everything You Need to Know to Dominate Local Search
From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: HubSpot via Google ) Tweet This Stat! Every new blog is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs). That means your page title, URL, header tags, image alt text, and page content should be optimized with local terms. Connect with HubSpot
APRIL 15, 2013 | HUBSPOT
[Examples, Hubspot] How to Breathe New Life Into Your Google Search Results With Rich Snippets
JANUARY 23, 2013 | HUBSPOT
[Examples, Hubspot] Link-Building Best Practices for Targeting a UK Audience
JANUARY 22, 2013 | SYNECORE
[Examples, Hubspot] HTTPS Encryption Will Kill Organic SEO - And Make Google Richer
JANUARY 9, 2013 | HUBSPOT
[Examples, Hubspot] 30 Careless Mistakes That Will Totally Muck Up Your Marketing
DECEMBER 6, 2012 | HUBSPOT
[Examples, Hubspot] 6 Tips for Creating Content That Spreads Naturally
NOVEMBER 29, 2012 | HUBSPOT
[Examples, Hubspot] How Even YOU Can Master PPC Campaign Management [TEMPLATE]
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NOVEMBER 29, 2012 [Examples, Hubspot] How Even YOU Can Master PPC Campaign Management [TEMPLATE]
But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. Before we get started, let's go over a few tips that'll make using this template even easier: You will want to clear out the example data I have in the template such as keywords, campaign and AdGroup names, ads, and destination URLs.
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NOVEMBER 17, 2011 [Examples, Hubspot] The Ultimate Guide for Mastering Long Tail Search
When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. For example: Head term: unicorn. Content targeting unicorn costumes for kids , for example, will receive more relevant traffic than content targeting unicorn costumes. Connect with HubSpot What Are Long Tail Keywords?
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FEBRUARY 13, 2012 [Examples, Hubspot] 20 (More of the) Best SEO Guides, Tips and Insights of 2011
Sure-Fire Signs Your SEO Sucks by HubSpot Blog. Example: “2.) use a simple URL structure, avoid session variables or docIDs, include an XML sitemap and a robots.txt file), content hierarchy and on-page factors, as well as “black hat” tactics to avoid. SEO remains the most cost-effective way to drive website traffic. But SEO is changing.
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DECEMBER 6, 2012 [Examples, Hubspot] 6 Tips for Creating Content That Spreads Naturally
If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. Plus, recent data from HubSpot shows that photos on Facebook generate 53% more likes than the average post. Seriously. For free.
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HUBSPOT | MONDAY, APRIL 15, 2013 [Examples, Hubspot] How to Breathe New Life Into Your Google Search Results With Rich Snippets
They''re these awesome things that can help you improve your SEO , and generate more site traffic from the SERPs, and I''m going to tell you how to set them up in this post. For example, if you were doing a search for "apple pie," which of these listings when you rather click on? Google rich snippets extract information from your website to display on your site''s listing in the search results, in addition to the typical page title, page URL, and meta description. I''m on the marketing team at HubSpot, an all-in-one marketing software company in Cambridge, MA. MORE >>
HUBSPOT | FRIDAY, JANUARY 6, 2012 [Examples, Hubspot] How You (and Rick Santorum) Can Fix a Damaged Search Reputation
If you want to know more, well, just Google it; the result is usually in position 2 or 3 in the SERPs. It's not an uncommon problem: Businesses with the same name as you could be the ones appearing in the top of the SERPs, or negative ads could outrank your website, causing serious damage to your reputation. With concerted effort, there are things you can do to ensure you're putting your best foot forward in the SERPs. Where do you stand in the SERPs for those terms? Connect with HubSpot You'll quickly be caught up to speed. Audit the Search Landscape. MORE >>
HUBSPOT | THURSDAY, AUGUST 23, 2012 [Examples, Hubspot] Answers to Your Top 7 Questions About the State of SEO in 2012
SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. Piggy-backing off of our lawyer example, there are millions of people that could be looking for a lawyer; that doesn't help the family lawyers in Boston looking for new clients. Google is using it to help surface content from great authors in the SERPs. If you do this, you won't have to un-naturally force a certain number of keywords into your content just to try to rank in the SERPs. MORE >>
SYNECORE | TUESDAY, JANUARY 22, 2013 [Examples, Hubspot] HTTPS Encryption Will Kill Organic SEO - And Make Google Richer
Fast forward a year and some change; last week, Inbound Marketing Agency Hubspot put out a blog relating that about 55% of the organic search it gets per month is now encrypted; worse, Hubspot has seen this percentage steadily rise by about 4% each month. Given that Hubspot has produced a massive amount of high-quality content geared toward organic search queries, its findings should not be taken with a grain of salt. This is because HTTPS encryption wipes out the all-important referrer header URL information, instead only passing along the domain name of its origin. MORE >>
HUBSPOT | MONDAY, DECEMBER 12, 2011 [Examples, Hubspot] 40 Essential SEO Terms Marketers Should Know [Glossary]
Social bookmarking sites (example: Delicious.com) let users share websites they like with each other. Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one. CSS (Cascading Style Sheets) - The part of your code that defines how different elements of your site look (examples: headers, links). Domain - The main web address of your site (example: www.yoursite.com). Connect with HubSpot MORE >>
- [Examples, Hubspot] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1 WEBBIQUITY | MONDAY, NOVEMBER 28, 2011
- [Examples, Hubspot] 7 Silly Google+ Business Page Mistakes to Fix NOW HUBSPOT | MONDAY, DECEMBER 5, 2011
- [Examples, Hubspot] A Simple Guide for Setting Up Your First Google AdWords Campaign HUBSPOT | MONDAY, JUNE 18, 2012
- [Examples, Hubspot] 11 Ways to Totally Screw Up Your Inbound Marketing HUBSPOT | WEDNESDAY, NOVEMBER 23, 2011
- [Examples, Hubspot] 7 Sure-Fire Signs Your SEO Sucks HUBSPOT | THURSDAY, DECEMBER 8, 2011
- [Examples, Hubspot] How B2B Marketers Can Succeed on the 6 Big Social Networks HUBSPOT | THURSDAY, MAY 10, 2012
- [Examples, Hubspot] 30 Careless Mistakes That Will Totally Muck Up Your Marketing HUBSPOT | WEDNESDAY, JANUARY 9, 2013
- [Examples, Hubspot] Link-Building Best Practices for Targeting a UK Audience HUBSPOT | WEDNESDAY, JANUARY 23, 2013
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