They''re these awesome things that can help you improve your SEO , and generate more site traffic from the SERPs, and I''m going to tell you how to set them up in this post. For example, if you were doing a search for "apple pie," which of these listings when you rather click on? Google rich snippets extract information from your website to display on your site''s listing in the search results, in addition to the typical page title, page URL, and meta description. I''m on the marketing team at HubSpot, an all-in-one marketing software company in Cambridge, MA. MORE >>

Fast forward a year and some change; last week, Inbound Marketing Agency Hubspot put out a blog relating that about 55% of the organic search it gets per month is now encrypted; worse, Hubspot has seen this percentage steadily rise by about 4% each month. Given that Hubspot has produced a massive amount of high-quality content geared toward organic search queries, its findings should not be taken with a grain of salt. This is because HTTPS encryption wipes out the all-important referrer header URL information, instead only passing along the domain name of its origin. MORE >>

Social bookmarking sites (example: Delicious.com) let users share websites they like with each other. Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one. CSS (Cascading Style Sheets) - The part of your code that defines how different elements of your site look (examples: headers, links). Domain - The main web address of your site (example: www.yoursite.com). Connect with HubSpot MORE >>

If you want to know more, well, just Google it; the result is usually in position 2 or 3 in the SERPs. It's not an uncommon problem: Businesses with the same name as you could be the ones appearing in the top of the SERPs, or negative ads could outrank your website, causing serious damage to your reputation. With concerted effort, there are things you can do to ensure you're putting your best foot forward in the SERPs. Where do you stand in the SERPs for those terms? Connect with HubSpot You'll quickly be caught up to speed. Audit the Search Landscape. MORE >>

Sure-Fire Signs Your SEO Sucks by HubSpot Blog. Example: “2.) use a simple URL structure, avoid session variables or docIDs, include an XML sitemap and a robots.txt file), content hierarchy and on-page factors, as well as “black hat” tactics to avoid. Explaining that “301 redirects are like a ‘change of address’ card for the search engines — they indicate that an existing page URL has moved and where the search engine can find it,” Janet Driscoll Miller shows how to create these vital page redirects on Linux and IIS servers. MORE >>