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How to Optimize Your Content for Google's Featured Snippet Box


Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. Here's an example for the query, " how to make bread ": The Featured Snippet is the box at the top that displays the direct instructions that have been pulled from the webpage. How often does HubSpot rank within the Featured Snippet?

A Few Quick SEO Wins Your Google+ Page Needs


This post will give you some strategies for optimizing your Google+ page and some news about publishing to Google+ from HubSpot. Beginning today, HubSpot customers will be able to publish directly to their Google+ pages using Social Inbox. Here''s what HubSpot''s Google+ Links section looks like: The SEO Benefit. First, let''s start off with some good news. SEO Social Media


20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

SERP Snippet Optimization Tool. This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” HubSpot Sidekick. SEO Tools. What is it?

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog


So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. So, here's what was done: We extracted each of the URLs of every blog post that we've ever published on the HubSpot Marketing Blog (a total of 6,192 blog posts).

Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update


It will use mobile-friendliness as a ranking signal -- if your website isn''t mobile-friendly, you could get dinged in the SERPs when someone is searching Google using a mobile device. Here are 15 examples of great mobile websites.). At the moment, Google denotes which sites are mobile-friendly in their mobile search results (below is an example of what that looks like).

How Even YOU Can Master PPC Campaign Management [TEMPLATE]


But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. Before we get started, let's go over a few tips that'll make using this template even easier: You will want to clear out the example data I have in the template such as keywords, campaign and AdGroup names, ads, and destination URLs.

48 Phenomenal SEO Guides, Tips & Tactics


The Ultimate Guide to Enterprise SEO by SERPs. Navneet Kaushal clarifies the causes of on-site (common in ecommerce) and off-site (caused by content syndication, as one example) duplicate content issues, and how to deal with them using tactics like 301 redirects, the “rel=canonical” tag, meta tags, and a consistent internal linking strategy. But change is.”

Everything You Need to Know to Dominate Local Search


From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: HubSpot via Google ) Tweet This Stat! Every new blog is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs). That means your page title, URL, header tags, image alt text, and page content should be optimized with local terms. Connect with HubSpot


How to Research Blog Topics: A Step-by-Step Process


To be a credible industry expert, you need facts, stats, figures, and examples at your disposal -- all external validation that shows you know your stuff. HubSpot Keyword Tool. If you are a HubSpot customer, you can use the Keyword Tool to save you some time and discover keywords based on a number of different factors. Let''s dive right in. The title of the content. Conclusion.

6 Tips for Creating Content That Spreads Naturally


If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. 1) Don't try something new. Plus, recent data from HubSpot shows that photos on Facebook generate 53% more likes than the average post.


How to Breathe New Life Into Your Google Search Results With Rich Snippets


They''re these awesome things that can help you improve your SEO , and generate more site traffic from the SERPs, and I''m going to tell you how to set them up in this post. For example, if you were doing a search for "apple pie," which of these listings when you rather click on? I bet you chose option #1. Here is the difference, with an example of yours truly. Sip a margarita.

20 (More of the) Best SEO Guides, Tips and Insights of 2011


Sure-Fire Signs Your SEO Sucks by HubSpot Blog. Example: “2.) use a simple URL structure, avoid session variables or docIDs, include an XML sitemap and a robots.txt file), content hierarchy and on-page factors, as well as “black hat” tactics to avoid. SEO remains the most cost-effective way to drive website traffic. But SEO is changing.

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The Ultimate Online Editing and Proofreading Checklist


Did we include examples (real or hypothetical) to illustrate our points? Tip: If you don't have a style guide, you can download HubSpot's and customize it as you see fit.). on-page SEO best practices , incorporating your targeted keywords into the page/post title, URL, headers, and body content (especially within the intro) where appropriate -- without over-stuffing? creating.

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare


Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet. HubSpot customers, you’re covered.). Include Numbers. Congrats!

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I don’t buy that one, as in my experience, Twitter pretty much dies between noon on Friday and early Saturday morning.) 48% of Twitter users say they rarely or never check Twitter. Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3

7 Silly Google+ Business Page Mistakes to Fix NOW


As more and more examples of excellent Google+ business pages and creative use of the network's unique features arise, more instances of huge Google+ misses are also becoming apparent. Google+ business pages also provide a field for your website URL. For an example, let's take a look at the first result returned when performing a search for Facebook on Google+.


Answers to Your Top 7 Questions About the State of SEO in 2012


SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. Piggy-backing off of our lawyer example, there are millions of people that could be looking for a lawyer; that doesn't help the family lawyers in Boston looking for new clients. Think about it.

The Ultimate Guide for Mastering Long Tail Search


When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. For example: Head term: unicorn. Content targeting unicorn costumes for kids , for example, will receive more relevant traffic than content targeting unicorn costumes. Connect with HubSpot What Are Long Tail Keywords?

30 Careless Mistakes That Will Totally Muck Up Your Marketing


or a more classic example, the Homer Simpson "D'OH!". In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. Some research companies, for example, provide data and statistics for a fee. At HubSpot, we're strong believers that renting or purchasing email lists is never a good idea. Bummer, dude.

Link-Building Best Practices for Targeting a UK Audience


Our cheat sheet includes tips specifically for targeting a UK-based audience in respect to two types of SEO strategies: On-Page SEO Strategies: This includes optimizing the pages on your website for search, such as adding keywords to your URL structures, your page titles, your header tags, and so on. Is your company based in the United Kingdom? On-Page vs. Off-Page SEO. Here’s why.

40 Essential SEO Terms Marketers Should Know [Glossary]


Social bookmarking sites (example: let users share websites they like with each other. Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one. Google AdWords is the classic example of this. R.

A Simple Guide for Setting Up Your First Google AdWords Campaign


For example, say your company sells solar powered tractors, but your customers tend to refer to them as "eco friendly tractors." If you start running campaigns around the phrase "solar powered tractors," your customers will never see your ads! For example, if you are a catering company that serves the Denver area exclusively, receiving leads from San Francisco aren't valuable for you, right?

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11 Ways to Totally Screw Up Your Inbound Marketing


While your publishing volume should certainly remain competitive for your industry, keep the quality of your content up too, or you'll be penalized in the SERPs and your analytics. 4.) For example, changing a heading that says "Free Whitepaper" to "Download Your Free Whitepaper About Unicorn Breeding" will tell people what they can do on that landing page. 9.) Connect with HubSpot

7 Sure-Fire Signs Your SEO Sucks


Whichever camp you're in, a reality check is always healthy to see if you can fix what feels like broken SEO; or, if you're seeing lots of wins in the SERPs, drive even more success from your SEO efforts. This point is best illustrated with an example. Connect with HubSpot Signs Your SEO Sucks, and How To Fix It. 1.) Your SEO wins are short-lived. 90s SEO is not on that list.


How B2B Marketers Can Succeed on the 6 Big Social Networks


At HubSpot, we update our LinkedIn company status 4 times a day, each time publishing either a new blog post, or a lead generation offer. For an example, take a look at HubSpot's 'Marketing Infographics' board on Pinterest. In HubSpot's own Pinterest experiments, we've found that having many boards with many pins is the best way to drive traffic back to your site. Let's use HubSpot as a case study. Subscribe to the @ HubSpot blog! — HubSpot (@HubSpot) May 8, 2012. 4) Generate leads on Twitter, too! Social media! No prob. aMvYn.

How You (and Rick Santorum) Can Fix a Damaged Search Reputation


If you want to know more, well, just Google it; the result is usually in position 2 or 3 in the SERPs. It's not an uncommon problem: Businesses with the same name as you could be the ones appearing in the top of the SERPs, or negative ads could outrank your website, causing serious damage to your reputation. Where do you stand in the SERPs for those terms? Connect with HubSpot

The Handy Character Count Guide for Blog Posts, Facebook Pages & More


For example, you probably know the character limit for a tweet is 140. The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. That's the 140-character limit on Twitter, minus the 23 characters a URL takes up in a tweet, minus one for the space between the title and the link.). Facebook.