Hubspot

APRIL 23, 2020

Many organizations opt to redesign their website to welcome more traffic as their business grows and scales; others invest in a website redesign as part of a larger rebranding initiative. Ask yourself, "Is this site converting a reasonable amount of traffic? Top-performing keywords in terms of rank, traffic, and lead generation.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

NOVEMBER 11, 2019

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. The more your result stands out on the SERP, the more likely you’ll get the click. Win SERP features. SERP features , otherwise known as rich results, are a double-edged sword.

SEO 61

SEO SERP CTR Click Rate 61

Moz

OCTOBER 15, 2020

URL Inspection / Fetch & Render. The simplest and fastest is probably the URL Inspection tool. The new URL Inspection tool allows you to submit a URL and tell Google to crawl it. That just simply means Google has a list of URLs to crawl. You can do this in your browser URL. Example: [link].

SEO 64

SEO API Tips Best Practices 64

nDash

MAY 10, 2021

You and your team have probably tested keyword research tools and conducted link and SERP analysis. Examples include: Answer the Public. For example, your primary keyword might be “launch a writing business.” For example, you might want to find a dog groomer in Chicago. What is Google Suggest? Keywordtool.io.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Hubspot

FEBRUARY 5, 2018

It's displayed on top of the general results, and also includes the page's publication date, title, and URL. Featured snippets drive traffic -- but not always. And as Sullivan noted, Google found that the featured snippets did, in fact, drive traffic -- to the sources of information within them. Source: Google.

Features 76

Features Google Work Management SERP 76

Hubspot

OCTOBER 2, 2018

That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

seo.co

NOVEMBER 15, 2021

For example, the interface was purely visual and the site delivered inaccessible pop-ups. Image alt text won’t make your website rank better – it makes your images rank in the SERPs. According to HubSpot , 38% of Google’s SERPs display images, and that number is constantly growing. Use link title attributes sparingly.

CMS Development 111

CMS Development Marketing Websites Lead Scoring Lead Ranking 111

Hubspot

MAY 30, 2019

Before we get started, let's go over a few tips that'll make using this template even easier: You will want to clear out the example data I have in the template such as keywords, campaign and AdGroup names, ads, and destination URLs. The "Destination URL" is the place on your website where you want the PPC traffic to end up.

PPC 101

PPC Template Work Management Marketing Management 101

SmartBug Media

FEBRUARY 5, 2020

But before we get into it, I have a PSA for all the digital marketers and content writers out there: When devising a strategy to drive organic traffic to your website, remember that content writing and SEO go hand in hand. Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

Hubspot

NOVEMBER 22, 2018

Having your website appear at the top of a search engines results page (SERP) is something you can achieve if you spend some time on your search engine optimization. SEO (search engine optimization) is the process of increasing your website’s free, organic traffic by improving your ranking and visibility on search engines such as Google.

SEO 99

SEO CAN-SPAM Lead Scoring Lead Ranking 99

Valasys

MARCH 5, 2020

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.”

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Hubspot

APRIL 21, 2020

More social media referral traffic coming to your site means more new visitors arriving via that content for the very first time. For example, add related-content recommendations at the bottom of every post. This is what the "Related Articles" section at the bottom of HubSpot's Blog posts look like: Source.

Tips 69

Tips Content SERP Custom Publishing 69

Hubspot

NOVEMBER 24, 2017

We're going to go over some of the ways to avoid that big, scary traffic trend above -- or to prevent it from happening again, if you've seen it before. Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? For example, “September 2017.”).

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Method and Metric

JANUARY 3, 2020

Essentials like title tags, image alt text, and proper site navigation hierarchy and URL structure are still vital and probably will continue to be for the foreseeable future. . These are a couple examples of relying on old SEO strategies or schools of thought that are just simply not applicable anymore. SERP features.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Hubspot

NOVEMBER 11, 2019

Once indexed, your page is eligible to rank on the SERPs. Remember to use canonical URLs to establish your preferred pages. Redirect loops, broken URLs, or — worse — improper redirects can cause issues when your site is being indexed. 301 Permanent Redirects are used to permanently send traffic from one URL to another.

SEO 63

SEO SERP Fulfillment Traffic 63

Moz

FEBRUARY 9, 2021

Posted by KameronJenkins Tell me if this sounds familiar: As an SEO Manager, you’re responsible for growing your company’s organic search traffic. It’s unique in that the goal is to instruct the writer on creating content to target a specific search query for the purpose of earning traffic from the organic search channel.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Hubspot

AUGUST 7, 2018

Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion. But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS. Online Marketing Examples. Email: JetBlue.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

MARCH 20, 2018

One thing to note on any targeting that you are doing in URLs: you must use each country’s vernacular in order for the search engines to understand the meaning of the string. For example, “the U.K.,” “uk,” “England,” and “G.B.” For example, a U.K. are all acceptable while “UnitedK” or “GrBr” would not be.

SEO 97

SEO Marketing Websites Optimization Domain 97

Moz

AUGUST 7, 2019

Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. We validated our hard work by measuring organic growth (traffic and keywords) against our email list growth and revenue, which correlated positively, as we expected. 2017 - Sept. Organic Growth Highlights.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Outbrain

JUNE 18, 2018

Here’s a quick example of a featured snippet for the search term: “ How to make French toast.”. Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. 1 spot as the most desirable and profitable area on the SERPs.

CTR 50

CTR Features Organization SERP 50

Hubspot

MAY 26, 2017

So, for instance, here's the search engine results page for "cat food for older cats", and you see some paid results for this specific search query: You can take that one ad and actually set it to go to two different destination URLs, and therefore, to two different landing pages. Finding New Keywords.

Paid Search Agency 73

Paid Search Agency Adwords Landing Pages PPC 73

Hubspot

NOVEMBER 11, 2019

The latter revolves around making your web pages easy to navigate for users with disabilities or impairments, like blindness or Dyslexia, for example. When you decide to redirect traffic from one page to another, you’re paying a price. Once you've addressed accessibility issues, you can move onto how your pages rank in the SERPs.

SEO 61

SEO SERP Case Studies Click Rate 61

Hubspot

FEBRUARY 9, 2016

A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. Here's an example for the query, " how to make bread ": The Featured Snippet is the box at the top that displays the direct instructions that have been pulled from the tasteofhome.com webpage.

Features 28

Features Google CTR SERP 28

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. For example, an old client wanted their business to show up in Google's knowledge panel. Below is an example of what the Tom Cruise knowledge graph panel looks like on Google. Really small. Both had fewer than five employees. Trust me — I get it.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Single Grain

JUNE 26, 2020

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. Click here to learn more or just get started.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Maximum Bid. Your keywords should inform your ad text.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

MAY 15, 2014

This post will give you some strategies for optimizing your Google+ page and some news about publishing to Google+ from HubSpot. Beginning today, HubSpot customers will be able to publish directly to their Google+ pages using Social Inbox. Here''s what HubSpot''s Google+ Links section looks like: The SEO Benefit.

SEO 28

SEO Google SERP Ideal Customer Profiles 28

Hubspot

OCTOBER 17, 2018

Use links in your answers to bring traffic to your website. In other words, Quora has done all the work for Google already -- all you have to do is write an answer that users view and trust the most, and you can give your business some great exposure on Google's search engine results pages (SERPs). How to Use Quora for Marketing.

Ad Exchange 76

Ad Exchange Lead Scoring Lead Ranking Work Management 76

Hubspot

APRIL 26, 2018

Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. Thanks to the staircase guest blogging strategy I’m about to share, we managed to get our monthly traffic from 0 to 5-digit numbers in less than a year. Chanty website traffic growth.

Marketing & Strategy 71

Marketing & Strategy Lead Ranking Domain Lead Scoring 71

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales. Configure your blog with a custom URL structure.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

NOVEMBER 29, 2012

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. The "Destination URL" is the place on your website where you want the PPC traffic to end up. Unless, of course, you're running a fruit stand named after me.

PPC 28

PPC Template Work Management Marketing Management 28

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. For example: Head term: unicorn. Better quality traffic and higher conversion rates. According to SEOmoz , long tail search comprises 70% of search traffic.

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

JANUARY 20, 2020

For many marketers, the introduction of featured snippets, image carousels, and other new SERP features poses a problem, because these new features typically provide the user with an answer right on the SERPs page — so the user no longer needs to click on your website. How to Win at The New Zero-Click Game. Vertical Growth.

Keywords 84

Keywords Hubspot SEO Research 84

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Authority links help improve the ranking of the website, which leads to higher traffic and better conversion rates. Boosts website traffic. Want to grow your organic traffic by 20-100%?

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

OCTOBER 17, 2014

We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. Headlines often feel subjective -- and truthfully, they are -- but there are some formats you should try out to boost your traffic: Go Negative.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

APRIL 15, 2013

They''re these awesome things that can help you improve your SEO , and generate more site traffic from the SERPs, and I''m going to tell you how to set them up in this post. For example, if you were doing a search for "apple pie," which of these listings when you rather click on? Bet I got your attention now, right?

Google 28

Google Click Rate Display Tagging 28