SmartBug Media

DECEMBER 19, 2022

For example, “Read our blog post about the 10 best dog breeds” clearly tells the reader where the link will take them. Canonical URL. A canonical URL is a URL that helps your site avoid the appearance of duplicate content. These paths could result in a couple different URLs: [link].

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Don’t believe me? Your content isn’t as up-to-date.

SERP 74

SERP Optimization Content Keywords 74

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. url" : "[link]. Embedded tags of code (a.k.a.

Organization 78

Organization Marketing Websites Optimization SERP 78

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Source: HubSpot via Google ). Here's an example of a page that is well optimized for local search.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

seo.co

NOVEMBER 15, 2021

For example, the interface was purely visual and the site delivered inaccessible pop-ups. Image alt text won’t make your website rank better – it makes your images rank in the SERPs. According to HubSpot , 38% of Google’s SERPs display images, and that number is constantly growing.

CMS Development 111

CMS Development Marketing Websites Lead Scoring Lead Ranking 111

Hubspot

MAY 30, 2019

Only building one basic campaign without utilizing Google Ads' AdGroups tool. Before we get started, let's go over a few tips that'll make using this template even easier: You will want to clear out the example data I have in the template such as keywords, campaign and AdGroup names, ads, and destination URLs.

PPC 101

PPC Template Work Management Marketing Management 101

Hubspot

NOVEMBER 11, 2019

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. The more your result stands out on the SERP, the more likely you’ll get the click. Win SERP features. SERP features , otherwise known as rich results, are a double-edged sword.

SEO 61

SEO SERP CTR Click Rate 61

accelerate agency

SEPTEMBER 28, 2020

We may not know exactly how many factors Google uses, but we do know of certain practices that will help you get to the top of SERPs. HubSpot recommends that posts between 2100 to 2400 words work best for SEO. For example, if someone searches for ‘ best WordPress plug-ins’ the results in the top 10 will include ‘listicles’.

Google 52

Google SERP Keywords Domain 52

Hubspot

APRIL 23, 2020

For example, when Google announced that it would be changing to mobile-first indexing, it necessitated that sites be mobile-friendly, or they'd lose organic traffic from Google. Furthermore, make note of which tools you used to measure each of these benchmarks in the past. Changes in the industry. To increase the total sales generated.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Moz

OCTOBER 15, 2020

URL Inspection / Fetch & Render. Google provides us with a number of tools. The simplest and fastest is probably the URL Inspection tool. As of this filming, both tools still exist. The new URL Inspection tool allows you to submit a URL and tell Google to crawl it. Example: [link].

SEO 64

SEO API Tips Best Practices 64

Hubspot

OCTOBER 2, 2018

GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Go to Google Webmaster Tools. What is Google Search Console? Click “Continue.”.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Another great tool you can use to find LSI keywords is LSI Graph. Find Content That is Already Ranking For Your Keyword First, Emil did some keyword research with Google’s keyword planner tool.

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

Hubspot

APRIL 21, 2020

In fact, there are plenty of easy-to-use design tools on the market for people with any level of design knowledge. For example, add related-content recommendations at the bottom of every post. This is what the "Related Articles" section at the bottom of HubSpot's Blog posts look like: Source. I'm exhausted just typing it out.

Tips 69

Tips Content SERP Custom Publishing 69

SmartBug Media

FEBRUARY 5, 2020

When a search engine crawls and indexes your site, it also looks at non-content factors like inbound and outbound links, URL structure, page load speed, time on page, and keyword usage in tags to understand what your site is about and how to rank your pages. Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition.

SEO 87

SEO Tips SERP Content 87

Method and Metric

JANUARY 3, 2020

Essentials like title tags, image alt text, and proper site navigation hierarchy and URL structure are still vital and probably will continue to be for the foreseeable future. . These are a couple examples of relying on old SEO strategies or schools of thought that are just simply not applicable anymore. SERP features.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Hubspot

NOVEMBER 11, 2019

Once indexed, your page is eligible to rank on the SERPs. You have a few tools at your disposal to do this. Google’s robots.txt tester will give you a list of pages that are disallowed and you can use the Google Search Console’s Inspect tool to determine the cause of blocked pages. Unblock search bots from accessing pages.

SEO 63

SEO SERP Fulfillment Traffic 63

Hubspot

AUGUST 7, 2018

Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion. But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS. Online Marketing Examples.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Moz

FEBRUARY 9, 2021

Using a keyword research tool like Moz Keyword Explorer , you can get thousands of keyword ideas that could be relevant to your business. For example, in my current job, I’m focused on creating content for retail store owners and others in the brick and mortar retail industry. Primary query target and intent.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Hubspot

MARCH 20, 2018

One thing to note on any targeting that you are doing in URLs: you must use each country’s vernacular in order for the search engines to understand the meaning of the string. For example, “the U.K.,” “uk,” “England,” and “G.B.” For example, a U.K. are all acceptable while “UnitedK” or “GrBr” would not be.

SEO 97

SEO Marketing Websites Optimization Domain 97

Moz

AUGUST 7, 2019

We had to “reverse engineer” SEO — In short, we got free community-generated and sponsored content from top sales and marketing leaders at SaaS companies like Intercom, HubSpot, Pipedrive, LinkedIn, Adobe and many others, but none of it was strategically built for SEO out of the box. Non-optimized URLs. Example: /social-selling/.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

MARCH 31, 2015

It will use mobile-friendliness as a ranking signal -- if your website isn''t mobile-friendly, you could get dinged in the SERPs when someone is searching Google using a mobile device. We''ll dive into more details on what the update will entail and give you some tools to help diagnose your site''s mobile-readiness.

Google 28

Google Marketing Websites Tools Mobile Marketing 28

Outbrain

JUNE 18, 2018

Here’s a quick example of a featured snippet for the search term: “ How to make French toast.”. Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. 1 spot as the most desirable and profitable area on the SERPs.

CTR 50

CTR Features Organization SERP 50

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Maximum Bid. Your keywords should inform your ad text.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Albacross

DECEMBER 25, 2018

According to Hubspot, social media has a 100% higher lead-to-close rate than inbound marketing, which is rather impressive. Furthermore, engage in some search engine optimization (SEO) to ensure your page shows up high in SERPs. Social media has evolved into a booming marketing frontier, where businesses of all shapes and sizes flock.

Social Media 65

Social Media Lead Generation Top of Funnel Sales Qualified Leads 65

The Lead Agency

JUNE 10, 2019

In fact, a recent Hubspot study found that 46% of all Google searches are local , which indicates that almost half of the time, users are looking for a local solution. The below screenshot shows an example of how your business may appear on the search results page with a Google My Business listing. Why Use Google My Business?

SEO 48

SEO Marketing & Strategy Lead Scoring Lead Ranking 48

Hubspot

OCTOBER 18, 2012

It's for this reason (and a few others, perhaps, which we'll get into later in the post) that Google launched its newest tool, ' Disavow Links ,' at the PubCon conference, which we heard about through Powered by Search. Let's break down what this Disavow Links tool is, how to use it, and of course. Only include one URL per line.

Google 28

Google Tools SERP Domain 28

Hubspot

NOVEMBER 29, 2012

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. The "Destination URL" is the place on your website where you want the PPC traffic to end up. Unless, of course, you're running a fruit stand named after me.

PPC 28

PPC Template Work Management Marketing Management 28

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Configure your blog with a custom URL structure. What you’re doing here is creating permanent URLs for individual blog posts. Image source: HubSpot.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. For example: Head term: unicorn. Content targeting unicorn costumes for kids , for example, will receive more relevant traffic than content targeting unicorn costumes.

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

JANUARY 20, 2020

SEO tools like SEMrush can help you do this. For many marketers, the introduction of featured snippets, image carousels, and other new SERP features poses a problem, because these new features typically provide the user with an answer right on the SERPs page — so the user no longer needs to click on your website.

Keywords 84

Keywords Hubspot SEO Research 84

Hubspot

DECEMBER 2, 2011

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: HubSpot via Google ) Tweet This Stat! Here's an example of a page that is well optimized for local search. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

APRIL 26, 2018

Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. When pitching a blog with a guest article, the best practice is to include examples of your work. The tools you’ll need are Similar Web and Moz Rank Checker. Get published.

Marketing & Strategy 71

Marketing & Strategy Lead Ranking Domain Lead Scoring 71

Hubspot

FEBRUARY 18, 2015

Or when a good SEO strategy was to put keywords in everything (URL, title, description, headings, images ALT text, side nav, main nav, footer nav, in the keywords and 231 times in the body content)? So why are so many SEOs still recommending that webpages include the "targeted keyword" in the URL, title, headings, and corpus?

Tactics 28

Tactics SEO SERP Keywords 28

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. For example, if you provide marketing automation software for enterprises, your target audience will comprise only large corporations (that fulfill certain criteria like revenue greater than $100 million or 500+ employees).

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

APRIL 15, 2013

They''re these awesome things that can help you improve your SEO , and generate more site traffic from the SERPs, and I''m going to tell you how to set them up in this post. For example, if you were doing a search for "apple pie," which of these listings when you rather click on? Click here to use their Structured Data Testing Tool.

Google 28

Google Click Rate Display Tagging 28

Single Grain

JUNE 26, 2020

Try our powerful suite of SEO tools, ClickFlow, with a free 21-day trial. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). Want to grow your organic traffic by 20-100%?

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

FEBRUARY 13, 2020

The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research. In this post, we'll cover the nine best tools out there for performing keyword research for your website content.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101