Hubspot

NOVEMBER 29, 2012

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. You use a template. We're going to show you how to use that PPC template in this blog post -- so download the template now so you can follow along with the explanation!

PPC 28

PPC Template Work Management Marketing Management 28

Hubspot

MAY 26, 2017

The kit includes the full ebook, a template, and a checklist -- everything you need to manage keywords, campaigns and ad groups successfully. For example, if you wanted to test a feature of your forms, you could have two versions of the same landing page, each with a different form layout, and send the ad to each of those.

Paid Search Agency 73

Paid Search Agency Adwords Landing Pages PPC 73

Moz

AUGUST 7, 2019

We had to “reverse engineer” SEO — In short, we got free community-generated and sponsored content from top sales and marketing leaders at SaaS companies like Intercom, HubSpot, Pipedrive, LinkedIn, Adobe and many others, but none of it was strategically built for SEO out of the box. Non-optimized URLs. Example: /social-selling/.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Outbrain

JUNE 18, 2018

Here’s a quick example of a featured snippet for the search term: “ How to make French toast.”. Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. 1 spot as the most desirable and profitable area on the SERPs.

CTR 50

CTR Features Organization SERP 50

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. For example, an old client wanted their business to show up in Google's knowledge panel. Below is an example of what the Tom Cruise knowledge graph panel looks like on Google. Really small. Both had fewer than five employees. Trust me — I get it.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Maximum Bid. Your keywords should inform your ad text.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Single Grain

MARCH 29, 2023

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. Definition, Examples & Tools!) This will help Google use that data and display it in the SERPs.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

OCTOBER 17, 2014

Note: If you want to get up to speed on the basics of SlideShare, here are instructions on how to get started , tips for making your slides even better , and several different presentation templates (download one here , and another here ). If your title is too long, your SERP CTR could plummet. Keep Your Title to ~55 Characters.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

MARCH 8, 2019

In 2018, HubSpot found 61% of marketers said improving SEO and growing their organic presence was their top inbound marketing priority. Meta tags can help you rank on the SERP's for the right keywords. Common examples of meta tags include canonical tags, meta content types, robots meta tags, or title tags. What are meta tags?

Tagging 101

Tagging SEO SERP Click Rate 101

Hubspot

MARCH 15, 2013

Websites with shallow content aren't helpful to searchers, so as a company trying to promote the best search experience possible, it makes sense that Google is trying to ensure only the best content is surfaced in the SERPs. URL parameters like session IDs can result in a site having a lot pages that are identical. 3) High Ad Ratio.

Google 28

Google Paid Search Agency SERP Advertising Agencies 28

Hubspot

FEBRUARY 13, 2020

Download our free SEO template here to organize your keyword research into an actionable plan for your site. For example, bloggers might use a tool like this to brainstorm blog post titles that'll do well in search. You can look at search volume data for your keywords, then pull up the SERP to see the top 10 results for each term.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

accelerate agency

FEBRUARY 12, 2023

SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). SERPs only display what searchers want – and need – to see. What you might not have is the relevant homepage URL. Each one shows separate entries ranking on page one of the SERPs.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Hubspot

JUNE 18, 2012

For example, say your company sells solar powered tractors, but your customers tend to refer to them as "eco friendly tractors." For example, if you are a catering company that serves the Denver area exclusively, receiving leads from San Francisco aren't valuable for you, right? Selecting Keywords Based on Geography.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Single Grain

JULY 30, 2019

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. Here are some examples of outdated SEO tactics in 2019: Content Machines. That’s right.

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

SmartBug Media

NOVEMBER 18, 2022

HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel. A/B tests take one item to test—like a landing page template or ad graphic—and measure which generates the most views or conversions. The Inbound Methodology. And the more, the merrier!

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Each episode covers a few different topics. SEO Training.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Hubspot

APRIL 25, 2017

For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that? For example: According to Medium, posts with an average read time of seven minutes captured the most attention. It's the short description you see on a SERP to "preview" what the page is about.

Video Marketing 101

Video Marketing Social Media SERP Youtube 101

Hubspot

JANUARY 7, 2020

LinkedIn Company Pages rank on search engine results pages (SERPs) like any other website or social network. LinkedIn public URL : As you fill out your Name, LinkedIn will automatically input your URL to match. Ideally, your URL will be your company name; this keeps your online identities consistent.

Linkedin 99

Linkedin Paid Search Agency Companies Social Networks 99

Hubspot

FEBRUARY 20, 2020

Unfortunately, that leads to a new problem: the SERPs are getting a little overcrowded. URL structure. Some of the issues I found with Sales Hacker was the lack of referring domains, non-optimized URLs, poor internal linking structure, poor site structure and navigation, and some branded search problems. Robots.txt file.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

accelerate agency

JANUARY 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). What you might not have is the relevant homepage URL.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

accelerate agency

AUGUST 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). What you might not have is the relevant homepage URL.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

Hubspot

FEBRUARY 6, 2019

Google Shopping allows you to show up multiple times in Google SERPs — as a website result, a text-only PPC result, and a Shopping result. If you choose Google Sheets , you can either upload your own spreadsheet or use a template provided by Google Merchant Center. Example: S123. link — The URL of your product’s landing page.

Google 71

Google Cost Per Click Adwords CPC 71

Hubspot

OCTOBER 14, 2016

If you're a HubSpot customer, simply log in to your main HubSpot dashboard and go to Reports > Page Performance , then filter the report by Views. ( To test your top pages for load time, plug their URLs into Google's Page Speed Testing tool. 12 Examples of Beautiful 'Contact Us' Page Design. 2) Use the right tools.

Lead Scoring 28

Lead Scoring Lead Ranking Marketing Websites Generation 28

Convert

MARCH 21, 2023

Click maps, for example, look like this: But that’s only one type of heatmap used in user research. For example, data on the distribution of clicks on a page shouldn’t be used by itself to determine which parts of a page are most popular. But this isn’t always the case. That’s where feedback, polls, and interviews come in.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Directive Agency

AUGUST 18, 2017

Yet only 22% of companies feel that their conversion rates are adequate, according to HubSpot. Today’s SERPs are blended. For example, you can quickly find the ‘money keywords’ from PPC campaigns before transitioning those over to your organic search account. High conversion rates aren’t an accident. Image Source ).

Budget Programs 45

Budget Programs Tools Campaigns Marketing Analytics Tools 45

accelerate agency

SEPTEMBER 1, 2021

What are SEO backlinks examples? For example, let’s say you’re reading an article on website A, and website A’s article links to website B. For example, when you apply for a job, you give the company you’re applying to a list of references that confirm you’re a good hire. What are SEO backlinks examples?

Link Building 97

Link Building Paid Content Lead Ranking Ad Building 97

accelerate agency

JULY 1, 2021

What are SEO backlinks examples? For example, let’s say you’re reading an article on website A, and website A’s article links to website B. For example, when you apply for a job, you give the company you’re applying to a list of references that confirm you’re a good hire. What are SEO backlinks examples?

Link Building 52

Link Building Paid Content Lead Ranking Ad Building 52

Single Grain

JULY 1, 2021

For example, this is an outbound link targeting Eric Siu’s podcast with Brian Dean of Backlinko. Want an example? I could show you 20 more examples, but no room for it here. Here's another example. Here’s a template you can use when sending links to influencers. No time to waste, so let’s go! Let’s move on to….

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140

Single Grain

JANUARY 29, 2020

Think about it: when discussing CRMs with your colleagues or managers, how many times did the name Salesforce or HubSpot come up? Let's take HubSpot for instance. Why do you need to get to the top of the SERPs so bad? People trust Google, so ranking at the top of the SERPs builds trust and credibility for your brand.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Hubspot

FEBRUARY 9, 2015

To be a credible industry expert, you need facts, stats, figures, and examples at your disposal -- all external validation that shows you know your stuff. HubSpot Keyword Tool. If you are a HubSpot customer, you can use the Keyword Tool to save you some time and discover keywords based on a number of different factors.

Process 28

Process Research Long Tail Marketing Validation 28

Single Grain

NOVEMBER 16, 2023

For example, educational content for awareness, case studies for consideration and tutorials for onboarding. For example, do they prioritize blog posts, webinars or interactive tools? Content Alignment : Align specific types of content with each stage of the customer journey.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

ClearVoice

MARCH 3, 2020

In HubSpot’s State of Inbound report , HubSpot Research found 53 percent of marketers believe inbound marketing gives their organizations higher ROI than outbound marketing. A HubSpot study of blogging data accumulated from 13,500+ of their customers found, “companies that published 16+ blog posts per month got about 4.5X

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

Optinmonster

AUGUST 27, 2023

A good example is this content marketing mission statement from CIO.com: Here’s a formula you can use to create your own content marketing mission: We provide [target audience] with [type of content] to help them [business goals]. It’s an SEO tool but is also a great way to quickly grab all the URLs from your site.

Paid Content 97

Paid Content Content Marketing Top of Funnel Planning 97

Content Marketing Institute

NOVEMBER 7, 2017

What it is: Search engine marketing (SEM) or paid search involves purchasing ads or sponsored listings that appear on search engine results pages ( SERP ) when consumers search for information relevant to your content. And with the number of organic links on a Google SERP decreasing to an average 8.5, Click To Tweet. Paid search.

Paid Content 106

Paid Content Promotion Paid Search Agency Budget Programs 106

Hubspot

SEPTEMBER 16, 2015

So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. From each of the URLs, we extracted: The article title. The number of external links to that URL.

Studies 28

Studies Correlation Paid Search Agency Keywords 28

Hubspot

JANUARY 20, 2016

For example, you probably know the character limit for a tweet is 140. The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. You'll find them in the title of a search engine result page (SERP), and in the top bar of an internet browser.

Facebook 28

Facebook Clickthrough SERP Hubspot 28

Hubspot

JANUARY 20, 2016

For example, you probably know the character limit for a tweet is 140. The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. You'll find them in the title of a search engine result page (SERP), and in the top bar of an internet browser.

Facebook 28

Facebook Clickthrough SERP Hubspot 28