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The Surround Sound Series: How We Built a Bespoke SERP Tracker and Measured the Results of Our New Content Program (Part 3 of 3)

Hubspot

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. best help desk software” or “best live chat software”). Here’s an example: say we want to increase our visibility in search engines for the keyword “free CRM.”.

SERP 80
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A Behind-the-Scenes Look into HubSpot's Newest Content Marketing Strategy (Part 1 of 3)

Hubspot

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Although sometimes, you drop the qualifier (the “best” of) and simply search for a broad transactional category: “Marketing automation software”. Best bars in Boston”.

Hubspot 101
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The Surround Sound Series: How We Created A New Content Marketing Program & Improved SERP Visibility Beyond SEO (Part 2 of 3)

Hubspot

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. In this article, I’ll take you through how HubSpot uses surround sound to track and improve its products’ visibility and awareness. What is the surround sound strategy?

SERP 60
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The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

Hubspot

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. For example, if you bid on “free crm software”, your ad could only show up for “crm software” and “adobe software.”

Hubspot 74
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Everything You Need to Know to Dominate Local Search

Hubspot

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Source: HubSpot via Google ). Here's an example of a page that is well optimized for local search.

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The Ultimate Guide to Building a Website Redesign Strategy

Hubspot

For example, when Google announced that it would be changing to mobile-first indexing, it necessitated that sites be mobile-friendly, or they'd lose organic traffic from Google. For example, in order to generate more conversions, you may also need to increase traffic while decreasing your site's bounce rate. Changes in the industry.

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How to Make Your Website Accessible for ADA Compliance

seo.co

For example, the interface was purely visual and the site delivered inaccessible pop-ups. Image alt text won’t make your website rank better – it makes your images rank in the SERPs. According to HubSpot , 38% of Google’s SERPs display images, and that number is constantly growing.