Hubspot

NOVEMBER 22, 2018

Having your website appear at the top of a search engines results page (SERP) is something you can achieve if you spend some time on your search engine optimization. What is SEO? Your content is more likely to appear near the top of the SERP for specific inquiries you’ve optimized. Why is SEO Important?

SEO 99

SEO CAN-SPAM Lead Scoring Lead Ranking 99

SmartBug Media

FEBRUARY 5, 2020

Today, SEO is as much an art as it is a science. This blog post will cover nine SEO-friendly content writing tips to improve rankings. SEO is not some magic skill only technical people can execute properly. Be Aware of Site Structure and Technical SEO Best Practices. Update Old Content. Apply the Skyscraper Method.

SEO 87

SEO Tips SERP Content 87

Method and Metric

JANUARY 3, 2020

When we look back on how search engine optimization has evolved in the last 10 years, the shape of SEO today—while still retaining some constants—is noticeably different. For the SEOs who have been in the game for a while though, we already know this. For the SEOs who have been in the game for a while though, we already know this.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Moz

SEPTEMBER 27, 2020

That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news.

SERP 74

SERP Optimization Content Keywords 74

Hubspot

NOVEMBER 11, 2019

Once indexed, your page is eligible to rank on the SERPs. Remember to use canonical URLs to establish your preferred pages. Redirect loops, broken URLs, or — worse — improper redirects can cause issues when your site is being indexed. 301 Permanent Redirects are used to permanently send traffic from one URL to another.

SEO 63

SEO SERP Fulfillment Traffic 63

Moz

OCTOBER 15, 2020

Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. URL Inspection / Fetch & Render. The simplest and fastest is probably the URL Inspection tool. The new URL Inspection tool allows you to submit a URL and tell Google to crawl it. Example: [link].

SEO 64

SEO API Tips Best Practices 64

Hubspot

MARCH 20, 2018

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. For example, “the U.K.,” “uk,” “England,” and “G.B.” For example, a U.K. Using Them in Your International SEO Strategy.

SEO 97

SEO Marketing Websites Optimization Domain 97

Moz

FEBRUARY 9, 2021

Posted by KameronJenkins Tell me if this sounds familiar: As an SEO Manager, you’re responsible for growing your company’s organic search traffic. As someone who lives with one foot in content and the other in SEO, I can shed some light on how to make your content briefs both comprehensive and beloved by your content team.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). This can be done through organic SEO or paid methods. Source: HubSpot via Google ). It's in the numbers.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

seo.co

NOVEMBER 15, 2021

And, remember, we do SEO for law firms , but we only offer the information for information purposes only, not as legal advice. For example, the interface was purely visual and the site delivered inaccessible pop-ups. Incorporate accessibility into your SEO efforts. Large text. Only graphical user agents can display tool tips.

CMS Development 111

CMS Development Marketing Websites Lead Scoring Lead Ranking 111

Hubspot

NOVEMBER 11, 2019

Before we dive into this topic, it’s important to note the difference between SEO accessibility and web accessibility. The latter revolves around making your web pages easy to navigate for users with disabilities or impairments, like blindness or Dyslexia, for example. Renderability Checklist.

SEO 61

SEO SERP Case Studies Click Rate 61

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Generate Backlinks Backlinks (links on other websites pointing to your website) are a very important SEO ranking factor in Google. Here’s an example of an email he sent. However, Emil didn’t stop there.

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. url" : "[link]. Embedded tags of code (a.k.a.

Organization 78

Organization Marketing Websites Optimization SERP 78

accelerate agency

SEPTEMBER 28, 2020

We may not know exactly how many factors Google uses, but we do know of certain practices that will help you get to the top of SERPs. In this post we’ll do a quick run through of the top Google ranking factors you need to pay most attention to in order to boost your SEO efforts going forward. 1 Top quality content. Image source.

Google 52

Google SERP Keywords Domain 52

nDash

MAY 10, 2021

You and your team have probably tested keyword research tools and conducted link and SERP analysis. Examples include: Answer the Public. For example, your primary keyword might be “launch a writing business.” For example, you might want to find a dog groomer in Chicago. What is Google Suggest? Keywordtool.io.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.”

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

The Lead Agency

JUNE 10, 2019

Local Search Engine Optimisation, or local SEO , is a type of SEO that focuses on optimising a website so that it is found in local search results. The premise behind is the same as regular SEO. Many B2B companies are put off by the term ‘local SEO’ as they often operate across the country or have branches in multiple cities.

SEO 48

SEO Marketing & Strategy Lead Scoring Lead Ranking 48

Hubspot

NOVEMBER 24, 2017

First, we'll begin with the questions you should ask if you've noticed your SEO rankings drop. Then, once we've covered all those bases, we'll get into how to proactively stay on top of your rankings, to get into good habits that can help you maintain your blog's SEO health. Go to SEMrush and enter the post URL into the top search bar.

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Hubspot

APRIL 23, 2020

For example, when Google announced that it would be changing to mobile-first indexing, it necessitated that sites be mobile-friendly, or they'd lose organic traffic from Google. To enhance current SEO rankings for important keywords. Create a spreadsheet to record and map out your 301 redirects (old URLs vs. new URLs).

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Valasys

MARCH 5, 2020

Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands. Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Moz

AUGUST 7, 2019

As soon as I was hired at Sales Hacker as Director of Marketing, I began making SEO improvements from day one. Shout out to my teammate Alina Benny for learning and inheriting my SEO process after we hired her to run content marketing. HubSpot, Salesforce, Forbes, Inc, and many other sites that were far more powerful than Sales Hacker.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

FEBRUARY 5, 2018

It's displayed on top of the general results, and also includes the page's publication date, title, and URL. When featured snippets first began appearing in Google search results in January 2014, it immediately caused chatter among marketers and SEOs alike. Featured snippets drive traffic -- but not always. Source: Google.

Features 76

Features Google Work Management SERP 76

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Go to Google Webmaster Tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

AUGUST 7, 2018

Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion. Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods. What is Internet/Online Marketing?

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

APRIL 21, 2020

For example, add related-content recommendations at the bottom of every post. This is what the "Related Articles" section at the bottom of HubSpot's Blog posts look like: Source. For example, your blog should have a customized CTA so people can choose to "Subscribe" and receive email alerts when you publish new content.

Tips 69

Tips Content SERP Custom Publishing 69

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. It's displayed on top of the general results, and also includes the page's publication date, title, and URL. How we appeared in the SERP: Position #1 -- but didn't capture the featured snippet.

Traffic 76

Traffic Features Google SERP 76

Hubspot

MAY 15, 2014

This post will give you some strategies for optimizing your Google+ page and some news about publishing to Google+ from HubSpot. Beginning today, HubSpot customers will be able to publish directly to their Google+ pages using Social Inbox. Here''s what HubSpot''s Google+ Links section looks like: The SEO Benefit.

SEO 28

SEO Google SERP Ideal Customer Profiles 28

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. Honestly, any time "SEO" was mentioned the whole team got anxiety. There was no SEO expert — or even an employee who had vast experience in it. For example, an old client wanted their business to show up in Google's knowledge panel. Really small.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Hubspot

FEBRUARY 9, 2016

A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. Here's an example for the query, " how to make bread ": The Featured Snippet is the box at the top that displays the direct instructions that have been pulled from the tasteofhome.com webpage.

Features 28

Features Google CTR SERP 28

Outbrain

JUNE 18, 2018

Here’s a quick example of a featured snippet for the search term: “ How to make French toast.”. Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. 1 spot as the most desirable and profitable area on the SERPs.

CTR 50

CTR Features Organization SERP 50

Hubspot

FEBRUARY 18, 2015

Or when a good SEO strategy was to put keywords in everything (URL, title, description, headings, images ALT text, side nav, main nav, footer nav, in the keywords and 231 times in the body content)? So why are so many SEOs still recommending that webpages include the "targeted keyword" in the URL, title, headings, and corpus?

Tactics 28

Tactics SEO SERP Keywords 28

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Difference Between B2B SEO and B2C SEO.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

MAY 26, 2017

So, for instance, here's the search engine results page for "cat food for older cats", and you see some paid results for this specific search query: You can take that one ad and actually set it to go to two different destination URLs, and therefore, to two different landing pages. Getting in the Game.

Paid Search Agency 73

Paid Search Agency Adwords Landing Pages PPC 73

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )?

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Albacross

DECEMBER 25, 2018

According to Hubspot, social media has a 100% higher lead-to-close rate than inbound marketing, which is rather impressive. Furthermore, engage in some search engine optimization (SEO) to ensure your page shows up high in SERPs. Among the main reasons for this boom, lead generation stands out.

Social Media 65

Social Media Lead Generation Top of Funnel Sales Qualified Leads 65

Single Grain

JUNE 26, 2020

Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Try our powerful suite of SEO tools, ClickFlow, with a free 21-day trial. This post on effective SEO techniques has been refreshed for 2020. Take Advantage of YouTube SEO. Never, Ever Overlook Technical SEO.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

JANUARY 20, 2020

But that doesn't mean your SEO strategy is futile. I sat down with Senior SEO Strategist Braden Becker to discuss his keyword research strategy, how you can use featured snippets to your benefit, and what he's most excited to explore in the world of SEO in 2020 and beyond. SEO tools like SEMrush can help you do this.

Keywords 84

Keywords Hubspot SEO Research 84