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The Surround Sound Series: How We Created A New Content Marketing Program & Improved SERP Visibility Beyond SEO (Part 2 of 3)

Hubspot

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. In this article, I’ll take you through how HubSpot uses surround sound to track and improve its products’ visibility and awareness. What is the surround sound strategy?

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The Ultimate SEO Glossary: 25+ Terms to Get You Started

SmartBug Media

For example, “Read our blog post about the 10 best dog breeds” clearly tells the reader where the link will take them. Canonical URL. A canonical URL is a URL that helps your site avoid the appearance of duplicate content. These paths could result in a couple different URLs: [link].

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Everything You Need to Know to Dominate Local Search

Hubspot

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Source: HubSpot via Google ). Here's an example of a page that is well optimized for local search.

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How To Increase Blog Traffic: 25 Proven Strategies for Guaranteed Uplift

Optinmonster

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Once we’ve written a refreshed version of the older blog post, we’ll manually update the older post and move the publish date forward. Here’s an example of an email he sent.

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The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website

Hubspot

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. url" : "[link]. publisher" : {.

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6 Tips for Creating Content That Spreads Naturally

Hubspot

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. It takes more than simply publishing content to stand out among your target audience and competitors. For example, add related-content recommendations at the bottom of every post.

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10 Basic SEO Tips to Index + Rank New Content Faster — Best of Whiteboard Friday

Moz

Posted by Cyrus-Shepard When you publish new content, you want users to find it ranking in search results as fast as possible. You publish some new content on your blog, on your website, and you sit around and you wait. URL Inspection / Fetch & Render. The simplest and fastest is probably the URL Inspection tool.

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