Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. For example, an old client wanted their business to show up in Google's knowledge panel. Below is an example of what the Tom Cruise knowledge graph panel looks like on Google. Really small. Both had fewer than five employees. Trust me — I get it.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Maximum Bid. Your keywords should inform your ad text.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

MAY 15, 2014

This post will give you some strategies for optimizing your Google+ page and some news about publishing to Google+ from HubSpot. Beginning today, HubSpot customers will be able to publish directly to their Google+ pages using Social Inbox. Here''s what HubSpot''s Google+ Links section looks like: The SEO Benefit.

SEO 28

SEO Google SERP Ideal Customer Profiles 28

Hubspot

OCTOBER 17, 2018

In other words, Quora has done all the work for Google already -- all you have to do is write an answer that users view and trust the most, and you can give your business some great exposure on Google's search engine results pages (SERPs). For one, it caters to specific subject matters. Have you started using Quora yet for your business?

Ad Exchange 76

Ad Exchange Lead Scoring Lead Ranking Work Management 76

Hubspot

OCTOBER 17, 2014

You''ve uploaded a few presentations. We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. The Key Elements to Optimize in Your SlideShare Presentations. If your title is too long, your SERP CTR could plummet.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

DECEMBER 12, 2011

Social bookmarking sites (example: Delicious.com) let users share websites they like with each other. Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Canonical URL - The canonical URL is the best address on which a user can find a piece of information.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Single Grain

JANUARY 24, 2020

The growth of voice search, the inclusion of featured snippets, the rise of zero-click searches and the importance of a better UX all contribute to how you present your SEO report to your clients. ” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs. URL Structure.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Conductor

JULY 6, 2022

With robust enterprise SEO strategies, you can run awareness-building campaigns and highly-targeted regional or product-specific campaigns to increase your brand’s visibility on SERPs (search engine results pages). Here’s what they are, in a nutshell, along with examples: Featured snippet. See the example below.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

accelerate agency

FEBRUARY 12, 2023

Just keep in mind, to ensure your strategy is up-to-date and effective in the present day, you will need to stay informed with the latest news, updates and trends when it comes to algorithms and best-practices. SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs).

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Hubspot

FEBRUARY 13, 2020

If your business operates in several geo-locations, it is also a wise choice to create a separate web page dedicated to each location so you can make sure your brand is present when people are searching for individual locations. For example, bloggers might use a tool like this to brainstorm blog post titles that'll do well in search.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

seo.co

OCTOBER 29, 2021

An example of this would be choosing “striped rubber ducks” over “rubber ducks.”. Give tangible examples and guide them with practical steps at each point in their journey. Our SEO services page is a good example: We try to include creative (non-dot) bullets with smaller, digestible chunks of information, rather than long paragraphs.

Copywriting 105

Copywriting SEO Top of Funnel Keywords 105

Hubspot

SEPTEMBER 11, 2018

And to stay up-to-date on SEO strategy and trends, check out HubSpot's Skill Up podcast.). This is a process that search engines use to determine where to place a particular web page in SERPs. With high visibility, your domain is prominent in SERPs. Let me show you an example. Simple URL structure. Visibility.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

ClearVoice

MARCH 26, 2021

Here are the six key steps we’ll delve into to achieve the content gap analysis of our dreams: Competitive / SERP Analysis. Once you have a clear understanding of what’s out there, of the topics and keywords covered, begin to analyze the SERPs or Search Engine Results Pages that correspond to top search queries for your industry.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Each episode covers a few different topics. SEO Training.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Convert

MAY 12, 2022

Just look at this result for “buy custom designed shoes”: See any “myshopify” in the URL? Given how Google displays the URLs, it’s better for your brand and for your SEO strategy to have your brand name as the domain. HubSpot’s Former Senior Product Marketing Manager, Jeffrey Vocell suggests aiming for between 10–30 files.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

SmartBug Media

NOVEMBER 18, 2022

HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel. For example, a software company selling custom services for a website to another company would be B2B. It’s the sentence or two that appears in search engine results pages (SERPs) below a title.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

JANUARY 7, 2020

LinkedIn Company Pages rank on search engine results pages (SERPs) like any other website or social network. LinkedIn public URL : As you fill out your Name, LinkedIn will automatically input your URL to match. Ideally, your URL will be your company name; this keeps your online identities consistent.

Linkedin 99

Linkedin Paid Search Agency Companies Social Networks 99

ClearVoice

JUNE 9, 2020

” ~ HubSpot. 2 stellar examples of product marketing. The following examples do a stellar job of connecting with a defined audience, providing education and positioning their brands as providers of solutions. I just read two great examples of product marketing writing! When do writers write about products?

Top of Funnel 90

Top of Funnel Product Buyer Personas Advertising Funnels 90

accelerate agency

JANUARY 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). We’re looking for information we don’t presently have.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

accelerate agency

AUGUST 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). We’re looking for information we don’t presently have.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

Webbiquity

FEBRUARY 13, 2012

7 Sure-Fire Signs Your SEO Sucks by HubSpot Blog. Corey Eridon presents signs that your SEO efforts may be headed down the wrong path, along with guidance for fixing each issue. Example: “2.) PDFs are a challenge for SEO: they are the ideal method to present certain types of content (e.g.

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Convert

MARCH 21, 2023

I’m thrilled to present the most comprehensive heatmaps and session recording tools comparison article. Click maps, for example, look like this: But that’s only one type of heatmap used in user research. In the example below, Attention Insight suggests the primary CTA and the logo on our Careers page get the most attention.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Hubspot

MARCH 16, 2023

Personalize your URL. But first, you need to personalize your URL. Click “Edit public profile & URL.” Click the little pencil to edit the URL. Click the little pencil to edit the URL. Keep the URL simple. Jessica Lam Hill Young provides a great example. Here’s how: Log in and head to your profile.

Linkedin 83

Linkedin Ideal Customer Profiles Banners Profiling 83

Single Grain

MARCH 4, 2022

An agency's team of experts helps you plan, create and handle your online advertising campaigns to reach your target customers who are present on different digital channels such as search engines and social media. A good marketing agency will have several awards and press recognitions to present to their clients. Transparency.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Hubspot

DECEMBER 6, 2012

If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. no additional marketing effort required. 1) Don't try something new.

Tips 28

Tips Content SERP Viral Marketing 28

Single Grain

JUNE 8, 2021

Here's an example of a health score and issues found from Ahrefs: In addition, analyze the current gaps in website copy that can be improved or updated or the strengths that should be highlighted. . The home page should present the “what, why and how” of the business. Take, for example, the Slack homepage.

Lead Ranking 140

Lead Ranking Enterprise Management Work Management Marketing Management 140

Single Grain

JULY 1, 2021

For example, this is an outbound link targeting Eric Siu’s podcast with Brian Dean of Backlinko. Want an example? I could show you 20 more examples, but no room for it here. Here's another example. I’m hesitant to give you an example here as some sites don’t want to be outed for building links. Let’s move on to….

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140

Single Grain

NOVEMBER 16, 2023

For example, educational content for awareness, case studies for consideration and tutorials for onboarding. For example, do they prioritize blog posts, webinars or interactive tools? Content Alignment : Align specific types of content with each stage of the customer journey.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hubspot

FEBRUARY 9, 2015

To be a credible industry expert, you need facts, stats, figures, and examples at your disposal -- all external validation that shows you know your stuff. HubSpot Keyword Tool. If you are a HubSpot customer, you can use the Keyword Tool to save you some time and discover keywords based on a number of different factors.

Process 28

Process Research Long Tail Marketing Validation 28

Hubspot

APRIL 24, 2015

Does the tone of the writing align with the content being presented? Did we include examples (real or hypothetical) to illustrate our points? Tip: If you don't have a style guide, you can download HubSpot's and customize it as you see fit.). Are the headers keyword-optimized. compelling, and clear? Does it align with the.

Clickthrough 28

Clickthrough Paid Search Agency Keywords Landing Pages 28

Single Grain

AUGUST 24, 2023

Top-tier marketers will also be versed in leveraging tools like Google Analytics, Semrush or HubSpot, ensuring that they continually optimize campaigns based on real-time data. Moreover, agencies often present flexible packages tailored to your needs. While the marketing realm is vast, your needs might be niche-specific.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Single Grain

FEBRUARY 8, 2023

This How to Design a Website pillar page from WebsiteBuilderExpert is a good example of a “How-to”style pillar page. This Beginner’s Guide to G-Shock Watches is a good example of a “Guide” styled pillar page that explains everything related to G-Shock watches. Find out the search volume of the topic to analyze the traffic potential.

Traffic 59

Traffic Lead Scoring Lead Ranking Long Tail Marketing 59

ClearVoice

MARCH 3, 2020

In HubSpot’s State of Inbound report , HubSpot Research found 53 percent of marketers believe inbound marketing gives their organizations higher ROI than outbound marketing. A HubSpot study of blogging data accumulated from 13,500+ of their customers found, “companies that published 16+ blog posts per month got about 4.5X

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

seo.co

MARCH 22, 2021

For example, you can ask search engines not to index certain pieces of content or directories. When your site ranks in the search engine results pages (SERPS) for certain keywords and phrases, you’ll drive targeted traffic to your website from users who click on your links. For example, you might redirect yoursite.com/1.html

Lead Scoring 113

Lead Scoring Lead Ranking De-duplication Long Tail Marketing 113

Optinmonster

AUGUST 27, 2023

A good example is this content marketing mission statement from CIO.com: Here’s a formula you can use to create your own content marketing mission: We provide [target audience] with [type of content] to help them [business goals]. It’s an SEO tool but is also a great way to quickly grab all the URLs from your site.

Paid Content 97

Paid Content Content Marketing Top of Funnel Planning 97

Webbiquity

FEBRUARY 24, 2015

Cyrus Shepard presents “a simple framework for on-page topic targeting in a way that makes optimizing easy and scalable while producing richer content for your audience” in this graphical guide covering keyword research, keyword relationships (position, frequency, distance), internal links, semantic markup, page titles and more.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100