Hubspot

NOVEMBER 11, 2019

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. The more your result stands out on the SERP, the more likely you’ll get the click. Win SERP features. SERP features , otherwise known as rich results, are a double-edged sword.

SEO 61

SEO SERP CTR Click Rate 61

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. When he shared this insight with BuzzSumo, they gained over 200 organic backlinks with this strategy! Boost New Posts As you can see, our traffic strategy thus far has been primarily focused on organic, search traffic.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Hubspot

MAY 30, 2019

Before we get started, let's go over a few tips that'll make using this template even easier: You will want to clear out the example data I have in the template such as keywords, campaign and AdGroup names, ads, and destination URLs. The "Destination URL" is the place on your website where you want the PPC traffic to end up.

PPC 101

PPC Template Work Management Marketing Management 101

Valasys

MARCH 5, 2020

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

nDash

MAY 10, 2021

You and your team have probably tested keyword research tools and conducted link and SERP analysis. Examples include: Answer the Public. For example, your primary keyword might be “launch a writing business.” For example, you might want to find a dog groomer in Chicago. What is Google Suggest? Keywordtool.io.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Hubspot

NOVEMBER 22, 2018

Having your website appear at the top of a search engines results page (SERP) is something you can achieve if you spend some time on your search engine optimization. SEO (search engine optimization) is the process of increasing your website’s free, organic traffic by improving your ranking and visibility on search engines such as Google.

SEO 99

SEO CAN-SPAM Lead Scoring Lead Ranking 99

Hubspot

APRIL 23, 2020

Many organizations opt to redesign their website to welcome more traffic as their business grows and scales; others invest in a website redesign as part of a larger rebranding initiative. However, that time frame is only a benchmark, so you will need to determine what works best for your organization. Changes in the industry.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

FEBRUARY 5, 2018

It's displayed on top of the general results, and also includes the page's publication date, title, and URL. Then, there was the issue of how this would change the concept of "position one" on the search results page (SERP) -- would anything below the featured snippet even matter anymore? Source: Google.

Features 76

Features Google Work Management SERP 76

SmartBug Media

FEBRUARY 5, 2020

But before we get into it, I have a PSA for all the digital marketers and content writers out there: When devising a strategy to drive organic traffic to your website, remember that content writing and SEO go hand in hand. Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. percent of queries have one.

SEO 87

SEO Tips SERP Content 87

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.”

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Hubspot

OCTOBER 2, 2018

GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Choose “Website” from the drop-down menu and enter the URL of your site.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

MARCH 20, 2018

If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries. One thing to note on any targeting that you are doing in URLs: you must use each country’s vernacular in order for the search engines to understand the meaning of the string.

SEO 97

SEO Marketing Websites Optimization Domain 97

Moz

FEBRUARY 9, 2021

Posted by KameronJenkins Tell me if this sounds familiar: As an SEO Manager, you’re responsible for growing your company’s organic search traffic. It’s unique in that the goal is to instruct the writer on creating content to target a specific search query for the purpose of earning traffic from the organic search channel.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Hubspot

AUGUST 7, 2018

Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion. But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS. Online Marketing Examples.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

NOVEMBER 24, 2017

Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? Go to SEMrush and enter the post URL into the top search bar. Google Analytics (GA) doesn’t pull the “[link] part of a URL, so make sure you manually enter it. For example, “September 2017.”).

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Moz

AUGUST 7, 2019

Not to mention, organic CTRs are declining, and zero-click queries are rising. We grew from 19k monthly organic sessions to over 100k monthly organic sessions in approximately 14 months, leading to an acquisition by Outreach.io. Organic Growth Highlights. Organic Growth to Present Day. The outcome?

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

MAY 26, 2017

All too often, companies -- small businesses especially -- think that if they just pay to be on a search engine, they don't have to invest time and resources in search engine optimization to rank higher organically. Let's look at PetSmart.com, which holds the number one ranking in the organic search results for the phrase "cat food".

Paid Search Agency 73

Paid Search Agency Adwords Landing Pages PPC 73

Hubspot

FEBRUARY 9, 2016

A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. Here's an example for the query, " how to make bread ": The Featured Snippet is the box at the top that displays the direct instructions that have been pulled from the tasteofhome.com webpage.

Features 28

Features Google CTR SERP 28

Hubspot

NOVEMBER 11, 2019

The latter revolves around making your web pages easy to navigate for users with disabilities or impairments, like blindness or Dyslexia, for example. Sometimes a multi-layered site is inevitable; in that case, you’ll want to prioritize a well-organized site over shallowness.

SEO 61

SEO SERP Case Studies Click Rate 61

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results. Benefits of PPC.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Single Grain

JUNE 26, 2020

Want to grow your organic traffic by 20-100%? The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

The Lead Agency

JUNE 10, 2019

In fact, a recent Hubspot study found that 46% of all Google searches are local , which indicates that almost half of the time, users are looking for a local solution. The below screenshot shows an example of how your business may appear on the search results page with a Google My Business listing. Why Use Google My Business?

SEO 48

SEO Marketing & Strategy Lead Scoring Lead Ranking 48

Hubspot

DECEMBER 17, 2013

is one of the easiest ways to improve your organic search performance. Because every time you write a new blog post, you create a new URL for your site -- and every new URL is a new opportunity for your website to be ranked in search. How to Improve Your SEO With Your Business Blog. Wait, what? Now think about it.

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Your blog categories organize your content and make it easier for visitors to navigate your website. Configure your blog with a custom URL structure. Image source: HubSpot.

Top of Funnel 311

Top of Funnel Paid Search Agency Companies Marketing Automation Services 311

Hubspot

NOVEMBER 29, 2012

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. The "Destination URL" is the place on your website where you want the PPC traffic to end up. Unless, of course, you're running a fruit stand named after me.

PPC 28

PPC Template Work Management Marketing Management 28

Hubspot

JANUARY 20, 2020

For many marketers, the introduction of featured snippets, image carousels, and other new SERP features poses a problem, because these new features typically provide the user with an answer right on the SERPs page — so the user no longer needs to click on your website. How to Win at The New Zero-Click Game. data and opportunity.

Keywords 84

Keywords Hubspot SEO Research 84

Hubspot

DECEMBER 2, 2011

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: HubSpot via Google ) Tweet This Stat! Here's an example of a page that is well optimized for local search. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

APRIL 15, 2013

They''re these awesome things that can help you improve your SEO , and generate more site traffic from the SERPs, and I''m going to tell you how to set them up in this post. For example, if you were doing a search for "apple pie," which of these listings when you rather click on? Bet I got your attention now, right?

Google 28

Google Click Rate Display Tagging 28

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. For example, if you provide marketing automation software for enterprises, your target audience will comprise only large corporations (that fulfill certain criteria like revenue greater than $100 million or 500+ employees).

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Single Grain

MARCH 29, 2023

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. Enterprise SaaS SEO is a marketing strategy that focuses on optimizing and scaling large Software-as-a-Service websites (with thousands or millions of pages) to increase profit margins through organic traffic.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

MARCH 15, 2018

Listen as HubSpot's own Matt Barby and Victor Pan clear things up: HubSpot customers: If you want to see specific SEO optimization tips for your individual blog posts, click the bar graph icon on the far left side of the blog editor when you're working on the post to access the SEO Optimization screen. SEO can be confusing.

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Single Grain

JANUARY 24, 2020

Dive Deeper: 9 Effective SEO Techniques to Drive Organic Traffic in 2020. While it might be tempting for you to simply download the keyword rankings and organic traffic reports and show them to your client, that might not be enough to showcase your overall SEO plan. This means that tracking organic rankings is as important as ever.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Hubspot

FEBRUARY 20, 2020

In fact, the results were outstanding: in just over a year, we were able to grow Sales Hacker's traffic from 19,000 monthly organic sessions to over 100,000 monthly organic sessions. The goal of owning search rankings is simple: organic presence means qualified traffic, which leads to conversions, which turn into sales.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

Hubspot

DECEMBER 24, 2020

The better your SEO, the higher your website ends up on search engine ranking pages (SERPs) — as a result, the greater the chance of your site being noticed by potential customers. Consider a backlink from a reputable site that leads to a page on your site, which we’ll call URL A. URL Specifics. You amend the URL again: [link].

SEO 97

SEO Lead Ranking SERP Enterprise Management 97

Hubspot

DECEMBER 8, 2011

Whichever camp you're in, a reality check is always healthy to see if you can fix what feels like broken SEO; or, if you're seeing lots of wins in the SERPs, drive even more success from your SEO efforts. This point is best illustrated with an example. , but who knows if they're doing everything they should be.

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

MARCH 8, 2019

In 2018, HubSpot found 61% of marketers said improving SEO and growing their organic presence was their top inbound marketing priority. Meta tags can help you rank on the SERP's for the right keywords. Common examples of meta tags include canonical tags, meta content types, robots meta tags, or title tags. Canonical tags.

Tagging 101

Tagging SEO SERP Click Rate 101

Hubspot

AUGUST 22, 2019

If your content doesn’t keep up with these Google algorithm updates, you risk losing valuable space on the search engine result page (SERP) … as well as potential visitors, leads, and customers. How can you ensure your content ranks high enough on the SERPs to get your audience’s attention? Keep content formatting consistent.

Google 101

Google Lead Scoring Lead Ranking SERP 101