SmartBug Media

JUNE 15, 2023

Are you looking for an efficient yet effective way to create a marketing email? With HubSpot’s Content Assistant , powered by artificial intelligence (AI), you can quickly and easily compose and optimize your marketing emails. Let's walk through the steps to using HubSpot's Content Assistant to write a marketing email.

Marketing AI 98

Marketing AI Hubspot Email Marketing Content 98

Martech

SEPTEMBER 6, 2023

Inbound 23 started today with HubSpot unveiling HubSpot AI, which brings together new and existing AI-powered products and features, and a reimagined HubSpot’s Sales Hub. Dig deeper: How to prepare for the GPT age in CRM and email One example is the ChatSpot feature. Get MarTech! In your inbox.

Marketing AI 119

Marketing AI Hubspot Forecasting CRM 119

SmartBug Media

MARCH 16, 2023

In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. With API integrations, you can connect HubSpot with other software platforms to improve data accuracy and efficiency.

API 105

API Marketing Automation Services Hubspot Work Management 105

Envy

FEBRUARY 6, 2022

Have you ever created an email in HubSpot and added a button, but then noticed that you can link a CTA instead of a URL? For example, metrics such as the click rate and click-through rate take into account all links in the email, not just the CTA alone. Using a CTA is likely to be more beneficial from a data analysis perspective.

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Hubspot Features Click Rate Analysis 118

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. The best content marketing pieces have a clear audience and a specific purpose. HubSpot’s Case Study. What makes this case study great? A few things.

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B2B Marketing Examples Content Marketing B2B 100

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

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Creativity B2B Marketing Examples Paid Search Agency 208

Spiralytics

MAY 1, 2023

One of the widely recognized options for such software is Hubspot because of its features that benefit businesses of all sizes. Some of the notable companies that have used Hubspot include GoFundMe, Agoda, Spenmo, and more. In this blog, we will be covering all the necessary steps you need to take when migrating to HubSpot.

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Hubspot CRM Work Management Marketing Automation Services 118

SmartBug Media

OCTOBER 20, 2023

For CMOs, this means being able to show the return on marketing investment to stakeholders in order to communicate the effectiveness and value your team brings to the business. What Is Marketing Revenue Attribution? Part of doing so is understanding—and being able to articulate—influenced versus attributed revenue.

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Hubspot Multi-Touch Attribution Marketing Attribution Lead Ranking 104

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. These past three years have been completely transformative for the world of marketing. Your business + innovation = a more human approach to marketing.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

SmartBug Media

JULY 12, 2023

Did you know that every time sales books a meeting with a qualified website visitor, an inbound marketer gets her wings? First of all, it wasn’t a bird; it was an inbound marketer. Hello, marketing and sales automation. Wings for everyone! I wish an alarm could go off in my brain every time a qualified lead is on that page.”

SMS 98

SMS Hubspot Ideal Customer Profiles Sales Qualified Leads 98

SmartBug Media

JULY 12, 2023

Did you know that every time a sales development representative books a meeting with a qualified website visitor, an inbound marketer gets her wings? First of all, it wasn’t a bird; it was an inbound marketer. Hello, marketing and sales automation. Wings for everyone! Next, add an if/then building block to your workflow.

SMS 98

SMS Hubspot Ideal Customer Profiles Sales Qualified Leads 98

SmartBug Media

FEBRUARY 7, 2022

With HubSpot, marketers have access to many tools that can make our lives easier. From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. Workflows to Trigger Sales Activity.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Features 95

Marketing Insider Group

APRIL 25, 2019

All marketers do it differently. From in-house departments and big-box firms to HubSpot agencies and boutique operations, all marketers have the freedom to enact their own approach and execute their favorite tactics.

Inbound Marketing 220

Inbound Marketing Examples Paid Search Agency Advertising Agencies 220

Stevens & Tate

DECEMBER 9, 2022

Creating a successful long-term inbound marketing strategy requires that you tackle several different tactics on different fronts, such as optimizing your site for SEO , creating high-quality content for your website, producing email newsletters, and engaging with followers on social media. 6 Effective Call To Action Examples.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Automation 95

Envy

FEBRUARY 21, 2022

You probably already know this, but showing how your marketing efforts impact the organization is usually not a simple process. Not too long ago HubSpot added a new functionality to their platform that lets you embed external content into your reporting dashboard. The first step is going to the relevant dashboard.

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Hubspot Features Press Marketing Report 116

SmartBug Media

MARCH 23, 2023

As a leading provider of digital marketing solutions, SmartBug Media has done it again! We are thrilled to announce that we have earned HubSpot Platform Enablement accreditation —making us one of the few organizations around the globe to hold this recognition. But what does it mean to be an accredited HubSpot agency?

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Hubspot Enterprise Management Work Management Advertising Agencies 98

SmartBug Media

APRIL 17, 2023

HubSpot has quickly become one of the most powerful software tools for businesses worldwide. And it’s no wonder why: HubSpot is packed with the capabilities and features businesses need to uplevel all aspects of marketing, sales, and customer service. What Is a HubSpot Partner? If this sounds like you, you’re not alone.

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Advertising Agencies Hubspot Paid Search Agency Ad Agencies 98

SmartBug Media

JANUARY 26, 2023

Trusting that the data in your HubSpot CRM is accurate and up to date reduces awkward moments of not knowing a prospect’s job title or trying to reach out to a contact who no longer works at your target company and finding yourself penalized for emailing unverified addresses. you can even get your whole database’s fax numbers.

Zoominfo 105

Zoominfo Hubspot CRM Budget Programs 105

Envy

JANUARY 20, 2022

Hey, did you know that email marketing databases degrade by about 20-30% each year? Database decay is a natural part of marketing, we just need to cope with it strategically. In one of our recent blogs on the HubSpot email health tool I covered the importance of keeping your CRM data clean. Let the HubSpot cleanup process begin.

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Hubspot Data Hygiene Marketing & Strategy Contact Marketing 118

SmartBug Media

APRIL 27, 2023

The digital marketing landscape is constantly changing, and it can feel like new strategies and tactics arise every few seconds. Just think, for example, about how artificial intelligence has taken the marketing world over by storm. How has marketing data evolved to get us where we are today?

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Hubspot Advertising Agencies Advertisements Advertising 98

Lake One

JULY 27, 2023

Most companies measure the success of their marketing efforts by how prospects move through the funnel. But that changed when HubSpot introduced its new Customer Journey Analytics tool. It allows marketing and sales teams to see their customer’s end-to-end journey within HubSpot. how many people completed the form).

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Hubspot Paid Content Analytics Top of Funnel 80

SmartBug Media

OCTOBER 13, 2020

As marketers, we’re constantly seeking out ways to improve the customer experience—and to understand their needs to tailor our efforts to their individual situation. This is what exactly makes contextual marketing in HubSpot such a powerful tool to utilize within your inbound marketing strategy. Personalization tokens.

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Hubspot Features Planning Landing Pages 111

Stevens & Tate

MARCH 13, 2023

If any business wishes to collect customer data, monitor customer interactions, and ensure that their marketing and sales teams are properly aligned, it is necessary to have a CRM (customer relation management) platform. For good reason, HubSpot CRM tends to be one of the more popular options.

Marketing Management 83

Marketing Management CRM Hubspot Marketing Automation Services 83

SmartBug Media

JULY 27, 2022

Whether you are new to HubSpot or an evangelist like me, chances are you are constantly seeking ways to optimize and extract more value from your HubSpot investment. How Can a HubSpot Integration Improve Results? Here are some common ways that HubSpot integrations show their value. Let’s dive in. Need some inspiration?

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Hubspot Industry CMS Marketing Management Lead Ranking 95

SmartBug Media

APRIL 26, 2022

Your product is amazing, and you’ve nailed down your niche market. HubSpot Sales & Service Tools You Can Use for Customer Retention & Renewals. Together, HubSpot Service Hub and Sales Hub are a powerful force to reckon with. Now it's time for the true test of your hard work: scaling effectively. Maybe a mixture of both?

Enterprise Management 98

Enterprise Management Hubspot Work Management Marketing Management 98

SmartBug Media

FEBRUARY 11, 2021

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Keep in mind that HubSpot does not provide SSL certificates for domains that exceed 64 characters.

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Hubspot Planning CMS Development Marketing Automation Services 105

SmartBug Media

JUNE 27, 2023

HubSpot's Content Assistant is a powerful writing tool that can help you with the creation of high-quality blog posts. The Content Assistant lets anyone write better blog posts faster and with less effort, making it an essential tool for any blogger or content marketer looking to improve their writing and grow their audience.

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Hubspot Marketing AI Generation Content 94

Blend Marketing

JANUARY 5, 2022

HubSpot workflows are a tool for unlocking the benefits of marketing automation in your business. They let you automate your marketing actions to free up the time your teams spend on mundane tasks. They also help you deliver content to your prospects at exactly the right time.

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Hubspot Examples Marketing Automation Services Marketing Automation 52

Stevens & Tate

FEBRUARY 28, 2023

For example, you’ll want to refrain from having pop-ups on every page of your site as this will probably annoy your visitors. If you do decide to use pop-ups in an attempt to convert leads, then you should be sure to use HubSpots’s Lead Flow feature. Lead Flows are HubSpot’s version of pop-up ads.

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Conversion Rate Hubspot Conversion Leads 92

Lake One

JULY 20, 2023

Things have changed a bit since then, and today’s digital marketing tools can help companies in every industry take things up a notch and get a better return on their trade show investment. Here we share some of what we learned and offer tips on how to use HubSpot’s capabilities to improve trade show marketing for manufacturers.

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Trade Show Hubspot Planning Paid Search Agency 52

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. Let’s explore! CTAs that just click.

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Social Media Examples Media Urgency Marketing 119

SmartBug Media

APRIL 10, 2020

HubSpot’s CMS Hub is a new member of HubSpot’s family of marketing and business development tools. Although HubSpot CMS has been around for about five years now, the CMS Hub launch marks the biggest step in features and functionality that the platform has ever taken. The HubSpot CMS Hub: A Shift in Focus.

CMS Development 105

CMS Development Industry CMS Hubspot Enterprise Management 105

SmartBug Media

NOVEMBER 3, 2023

Closed-loop reporting, a strategic approach that integrates marketing and sales efforts, can provide valuable insights for growth. This article explores the power of closed-loop reporting and the pivotal role a HubSpot-Salesforce integration plays in driving the data. Siloed data can be detrimental to decision-making.

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Hubspot Sales Qualified Leads Marketing Attribution Marketing Automation Services 59

Martech

JUNE 14, 2022

San Francisco-based CloudShare has announced an integration between its product experience platform and HubSpot. B2B marketers will now be able to access data on product competence and engagement on the CloudShare platform directly within HubSpot, streamlining the use of the data. How it helps the marketer. Why we care.

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Hubspot Product Training B2B Sales 92

SmartBug Media

APRIL 28, 2022

The goal of using HubSpot smart content is to create a personalized experience for those visiting your website. Below, we have put together six best practices for HubSpot smart content that you can follow when developing your next piece of smart content. What Will You Do with HubSpot Smart Content?

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Hubspot Top of Funnel Practices Best Practices 98

SmartBug Media

JULY 6, 2023

In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. With API integrations, you can connect HubSpot with other software platforms to improve data accuracy and efficiency.

API 75

API Marketing Automation Services Hubspot Work Management 75

BenchmarkONE

OCTOBER 5, 2022

Sequences are a feature enabled by marketing automation platforms, and they help ensure you’re staying on top of every lead opportunity. . If you’re using a marketing automation tool or in the market for one, chances are high that you’ve heard of HubSpot’s software and a little bit about what it can do for you.

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Hubspot Marketing Automation Services Enterprise Management Work Management 68