SnapApp

AUGUST 1, 2017

Here’s a taste of what is to come (feel free to click the link to jump to a section of interest): . . Demand gen vs. lead gen. Demand gen challenges (and how to overcome them). How lead nurturing and lead scoring fits into your model. For example, sponsored research will create demand and leads.

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Directive Agency

MAY 26, 2017

Demand generation is one of search marketing’s leading pain points for a reason. Ideally, search marketing is meant to build brand awareness and drive interest and sales for your unique product/service. The type of leads your campaigns convert (quality). The price points of your closed accounts (revenue).

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Moz

DECEMBER 19, 2019

A really common culprit is if you're using a tool like Marketo or HubSpot or Unbounce to build landing pages, it's really easy to forget to put Analytics on those pages. Site Speed Sample Rate. The first one is the Site Speed Sample Rate. So instead they use a sample, a sample set of pages to give you page timings.

Marketing Analytics Tools 66

Marketing Analytics Tools Analytics CMS Development Sample 66

Hubspot

AUGUST 7, 2012

And whether those presentations are meant for industry speaking gigs or educational webinars, all those slides can have some great traffic and lead gen potential beyond their originally intended use. Anyone who is familiar with SlideShare will tell you to include a final slide featuring a call-to-action for lead generation.

Traffic 28

Traffic Lead Scoring Lead Ranking Optimization 28

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas. 62% of respondents said they post updates related to their work life, activities or interests, with 12% doing so on a daily basis.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

DECEMBER 3, 2014

Example 1: Online Sales. First, suppose you have an online website that sells a single book and that the metric you’re primarily interested in is revenue from sales. To accomplish your goal, you include a call-to-action (CTA) at the end of your blog post leading to a sales page. Example 2: Lead Generation.

ROI 28

ROI Multi-Touch Attribution Top of Funnel Lead Ranking 28

ClearVoice

JUNE 24, 2019

If you want to boost your content for lead generation purposes, then be sure to check out Beacon. Beacon is a great tool to create vivid, attractive, and professional content for lead gen purposes in a matter of minutes. Beacon can also be integrated with other content marketing tools, such as WordPress and HubSpot.

Interactive Marketing 98

Interactive Marketing Tools Top of Funnel Content 98

SnapApp

JULY 7, 2017

Here's a great example that I've screen-grabbed below. Our main approach for getting qualified leads for our business (and those of our clients) is to run Facebook ads with interesting video that is not selling, but about the topic. However, the goal was never lead gen for those particular clients. Gem Latimer.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

JULY 22, 2015

Last year, we ran several tests on HubSpot's Marketing blog and determined that our sweet spot hovered around four posts a day (the articles themselves varied in terms of comprehensiveness). We implemented a new strategy to update, optimize, and republish old posts to increase organic traffic and lead gen.

Analysis 28

Analysis Lead Gen Ad Frequency Advertising Benchmark 28