Martech

APRIL 15, 2024

Generate a deep link URL: Create a deep link URL that corresponds to the specific page or content within your app that you want to direct users to. This URL should be unique and specific to the desired destination. Updated prompt: Here’s one way this prompt could be refined to gather more specific, actionable information.

Deep Linking 81

Deep Linking Best Practices Marketing AI Class 81

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales.

Facebook 113

Facebook Examples Brand Identity Branding 113

Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? These 7 strategies will help you learn how to convert new leads and first-time buyers into loyal customers. Customer feedback is any information that a company collects from customers about their experiences and opinions.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Optinmonster

DECEMBER 19, 2022

Do you need some exit intent popup examples to inspire your next popup campaign? In this article we’ll share the best exit intent popup examples we can find, as well as what makes them work and how you can create your own exit intent popups. Content recommendations for help new visitors find what they’re looking for.

Intent 95

Intent Top of Funnel Examples Conversion 95

Unbounce

NOVEMBER 13, 2021

On the customer side, 71% of B2B buyers use white papers to inform their purchases. Let’s talk about the goals a white paper should achieve and how your landing page can help you meet those objectives. You can upload it to your website and redirect visitors to its file URL. 3 White Paper Landing Page Examples to Inspire Yours.

Landing Pages 126

Landing Pages Paper Examples Digital Experience Platform 126

Webbiquity

MARCH 5, 2020

It’s easy to get overwhelmed by all of the information that tools offer, and find it difficult to distill the data down into actionable insights. Even the most experienced technical SEO professional needs to have a manageable amount of information to be able to implement a reliable, data-driven strategy. Indexable URLs.

SEO 316

SEO Google Ad Building Marketing Analytics Tools 316

Marketing Insider Group

JUNE 15, 2021

If information becomes irrelevant to your business or is no longer helping consumers, it shouldn’t remain on your website. Content pruning can help you identify which pieces are holding you back, which pages you can combine, and what content needs some TLC to perform better. The pruning process should be recurring. Update date.

Marketing Websites 363

Marketing Websites Lead Scoring Lead Ranking SEO 363

Webbiquity

DECEMBER 9, 2020

In addition to on-page factors (like content length and meta tags) and backlinks, this will help identify any technical issues which may be impacting your search rankings. Just enter the URL of the website to get a detailed analysis. It helps to analyze links on a page-by-page basis. First, always use compressed jpg images.

SEO 272

SEO Traffic Tips SERP 272

Optinmonster

FEBRUARY 27, 2023

In this guide, we’ll go over the basics of welcome popups, show you some examples, and teach you how to create your own. Website Welcome Message Examples How to Create a Welcome Popup Welcome Popup Best Practices Next Steps: After the Welcome Popup, What Now? Website Welcome Message Examples 1. Let’s get started!

Examples 52

Examples Intent Click Rate eCommerce 52

ClearVoice

JULY 22, 2022

This guide explains how to write an effective CTA and gives you 15 excellent CTA examples to consider as you create your own. For example, you wouldn’t offer a product demo (bottom-of-funnel content) to someone who just found you (a top-of-funnel user). These four tips will help you create an effective call to action: 1.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Optinmonster

AUGUST 30, 2021

Are you looking for the best eCommerce personalization examples you can use to boost sales with YOUR store? So, in today’s post, we’re going to share 13 eCommerce personalization examples that you can learn from. 13 eCommerce Personalization Examples. Help Users Navigate Your Website. Let’s get started.

eCommerce 110

eCommerce Personalization Examples Webinar Metrics 110

Top Rank Marketing

OCTOBER 19, 2023

While reducing URLs may not be feasible for everyone, the ability to connect content cohesively is vital. By bridging the gaps, content teams can showcase their worth, irrespective of the volume of URLs they manage. However, URLs are often political. While content too can be, it’s typically to a lesser degree.

ROI 116

ROI B2B Work Management Guidelines 116

Optinmonster

APRIL 19, 2023

Are you looking for the best sales promotion examples? Whether you’re a small business or a large corporation, sales promotions can help you achieve your marketing goals. Importance of Sales Promotion Types of Sales Promotion Strategies Other Common Types of Sales Promotions Sales Promotion Examples What Is Sales Promotion?

Promotion 72

Promotion Examples Urgency Marketing eCommerce 72

Marketing Insider Group

MAY 30, 2023

Whether you run a dog training business , dance studio, or flower shop, these tips will help you allocate your resources more effectively and make informed decisions that benefit your future marketing efforts. Doing so will help you make data-driven decisions that lead to optimized campaigns and better results for your business.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Act-On

SEPTEMBER 26, 2023

Examples include working with so-called experts to include your website in directories or similar strategies designed to game the system and get ranked higher. We’re here to share our three favorite strategies to help you earn links and stay on the good side of Google. What’s the difference? Not sure where to start? No worries!

SME 141

SME FAQ Domain Link Building 141

Optinmonster

APRIL 8, 2020

Are you updating your website’s services and looking for the best way to inform all of your clients? Sometimes it can be frustrating to look for the most effective way of communicating this information. These types of campaigns are very effective for sharing information such as: Sharing a new promotional offer. And much more.

Banners 94

Banners Marketing Websites Examples Template 94

Spiralytics

DECEMBER 21, 2022

When visitors go to your website to purchase items, they enter sensitive personal information. They need to feel that their information is protected and that they are safe. Clean up your URL Structure. Learning how to create a clean URL structure is one of the easiest ways to improve the technical SEO of your e-commerce website.

SEO 114

SEO Marketing Websites Demand Generation Agencies Demand Generation 114

Moz

NOVEMBER 8, 2018

Posted by willcritchlow Questions about URL structure and information architecture are easy to get confused, but it's an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice given around IA often defaults to suggestions on how to best structure your URLs. URL questions.

PageRank 51

PageRank Keywords SEO Domain 51

Optinmonster

SEPTEMBER 2, 2020

11 great examples of calls to action. This is particularly helpful for mobile users who navigate your page with their fingers (not a mouse cursor). In-text CTAs can help improve user experience (UX). Get more information about the subject of the email. We’ll do this by going over: What is a call to action.

Examples 126

Examples Click Rate Social Media Copywriting 126

BOP Design

APRIL 13, 2023

A unique, informative, and creative 404 page will transform an “error” into a positive moment. A 404 page informs a visitor to a B2B website they have reached the domain they requested (specific web address), but the URL path provided no information. What is a 404 page? It will usually resolve itself with time.

Marketing Websites 103

Marketing Websites B2B Domain Design 103

CoSchedule

JULY 25, 2022

Let’s look at 25 examples of white papers with takeaways to help you create your own. Website URL. By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time.

Paper 52

Paper Examples Marketing & Strategy Terms and Conditions 52

Parse.ly

JULY 21, 2022

Get inspired by these eight B2B content marketing examples. For example, A Marketer’s Full Funnel Guide to Navigate Data Privacy Changes launched soon after Apple and Google announced new restrictions on consumer tracking. These insights help shape readers’ customer experience strategies for the upcoming year.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Salesforce Marketing Cloud

NOVEMBER 16, 2023

Today, referrals are done with unique URLs that track engagement. Companies track the URL so you both receive a promotion on your next purchase or another reward. Connecting referral marketing with your CRM will help you deliver personalized and predictive referral programs. And how is this done? With connected data, of course.

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Litmus

AUGUST 22, 2022

The Really Good Emails example below shows how Gmail displays list-unsubscribe as a text link next to the email sender information. This example shows how iOS Mail includes a more prominent unsubscribe banner at the very top of an email. List-unsubscribe can help reduce spam complaints. An unsubscribe URL.

Email Marketing 106

Email Marketing CAN-SPAM Paid Search Agency Landing Pages 106

Hubspot

JANUARY 28, 2019

Here, we'll explore seven of the most creative company profile examples, to ensure you're able to create a company profile in 2019 that will attract and engage the right audience. Once you're done perusing these impressive examples, take a look at our template to get started designing your own. Company Profile Examples.

Ideal Customer Profiles 101

Ideal Customer Profiles Profiling Creativity Examples 101

DAGMAR Marketing

JANUARY 5, 2022

In a perfect world, you would simply log in to your Google Analytics account and all of the information you need would be automatically available to you—but we don’t live in that ideal marketing world. Fortunately, there are workarounds and our friends at Google have created a nifty little tool to help us: Urchin Tracking Module (UTM) codes.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

RebelMouse

OCTOBER 19, 2023

News and information changes every day, and there are many different ways to search for the same things. They emphasized that specific searches are on the rise , up 400%, (for example: best camera for underwater, best headphones for the subway) so the ways people are searching is evolving.

Google 96

Google Keywords FAQ Custom Publishing 96

seo.co

FEBRUARY 1, 2023

For example, if you’re the marketing team behind Wal-Mart’s new national campaign for cheap tires, then your keywords will likely direct towards all markets and focus on “cheap tires,” “tire discounts” or “tire deals.” Schema local markup can also help search engines find your local content better and identify your location for users.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

seo.co

FEBRUARY 14, 2022

Your main goal is to present certain information to your customers, so it’s easy to get lost in thinking that it doesn’t matter how you structure that information. Confusing things even further, “site navigation” can even refer to how easily a user can travel throughout your site and find the information s/he is seeking.

SEO 98

SEO Optimization CMS Development Lead Scoring 98

Launch Marketing

OCTOBER 18, 2023

Whether this is your first website or a redesign, here are a few core things to test after your website launch: Links: Check your URLs are properly structured. For example, “B2B Marketing Strategy | Launch Marketing”. URL: Your keyword should also be in the URL and it should be no longer than 75 characters.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

DAGMAR Marketing

JANUARY 22, 2024

1- URL Changes Even small URL changes = a brand new URL! If a URL for a page is currently indexed and it gets changed to a new URL, a 301 redirect must be put in from the /old-url/ to the /new-url/. It’s not uncommon for these small changes to be overlooked or not realized as a URL change.

SEO 52

SEO Marketing Websites Lead Scoring Lead Ranking 52

Huptech Web

SEPTEMBER 22, 2023

They help you determine where your website visitors are coming from and which parts of your campaign work best. Whether you’re a marketing pro or just starting, learning about UTM parameters can power your campaigns and help you get better results. Breaking Down the UTM Parameters! So, let’s get started! Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Envy

FEBRUARY 21, 2022

All you need to do is copy the URL or the embed code into HubSpot, and it’ll appear directly in your dashboard. If you press “other content”, it will ask for the “Title” and for the “URL or embed code”. For our example, we’ll just use the title “Test”, and insert the URL of a test file that I created.

Hubspot 116

Hubspot Features Press Marketing Report 116

Contently

APRIL 12, 2023

Schema markups are snippets of code that help search engines better understand a webpage’s content. Here are some tips to help you get over the initial hump. ” E-commerce brands, for example, will likely rely on “Product,” “Price,” and “Reviews and Rating” schemas the most.

CMS Development 115

CMS Development SERP Click Rate Paid Search Agency 115

Optinmonster

JANUARY 22, 2024

It can help your online store appear higher on search engine results pages (SERPs). In this article, we take a deep dive into WooCommerce optimization to help you on your way to ranking #1. They should include vital information about products written for your target audience. For example, Storiarts has a category called “gloves.”

Lead Scoring 71

Lead Scoring Lead Ranking SEO eCommerce 71

SmartBug Media

DECEMBER 19, 2022

Keyword research is the process of gathering data and determining which words, queries, and phrases will help you not only rank well on search engine results pages but also draw qualified people to your site. For example, “Read our blog post about the 10 best dog breeds” clearly tells the reader where the link will take them.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

ClearVoice

NOVEMBER 3, 2023

For example, once you’ve fine-tuned your site’s crawlability — an element of technical SEO — search engines can more easily find the keywords you’ve used to improve your on-page SEO. Suppose you have a section of your website that contains sensitive or confidential information, and you don’t want search engines to index these pages.

SEO 52

SEO Work Management Tagging Marketing Management 52