Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The good, the bad and everything in between.

Marketing AI 96

Marketing AI Work Management Marketing Management Business 96

Moz

MARCH 1, 2020

Reducing false and misleading information has been a top priority for Google since concerns over misinformation surfaced during the 2016 US presidential election. Another feature with this issue is Featured Snippets , where Google pulls website content directly into the search results.

Customer Surveys 76

Customer Surveys Google SERP Display 76

ConvertKit

JULY 9, 2021

Using a service like DistroKid or CD Baby can get your music on Apple Music, Spotify, Tidal, Google Play, Amazon, and more, even without support from a record label. For example, some artists like Sadie Dupuis from Speedy Ortiz and Sad13 have branded their own spreads, hot sauces and tea blends in partnership with small local brands.

Merchandising 106

Merchandising Youtube Paid Search Agency Cable 106

Hubspot

APRIL 26, 2019

Ultimately, we found friends, family, and Google to be the top discovery sources for new products or services overall. In Latin America especially, we see a considerable influence from online channels for product discovery, including Google, Twitter, YouTube, and Instagram. Methodology.

Buy 101

Buy Word of Mouth Peer-to-peer Youtube 101

Moz

JANUARY 5, 2020

It does my heart good to see it, but here’s my completely unsentimental take on the challenges you face: The Internet, and Google’s local platforms in particular, are a complete mess. Google is the biggest house on the local block; you can’t ignore it. Level 1: Feed Google. And something beyond dollar, too: civic satisfaction.

Google 78

Google SEO CAN-SPAM Communities 78

Outgrow

OCTOBER 7, 2021

Furthermore, think of review websites like Google+, and even Facebook. Just figure out the scope of work and send them samples! Whether it is bloggers, Instagrammer, or YouTubers, know which social platform is best for your business. One of the examples we can think of is BioLite Energy’s blog. 2 Hangout on Instagram.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

seo.co

MAY 10, 2021

For example, say you write an informative article explaining that manufacturers produce lighters in bright colors with a list of all the colors and shades you’ve seen. For example, after using your targeted phrase, you might need to begin the next sentence with your phrase (or part of it) to avoid writing a vague sentence.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

NuSpark Consulting

AUGUST 9, 2012

This post includes a sample dashboard based on our real world approach to social media clients. We’ll focus on Twitter, Google+, Facebook and YouTube. Twenty Feet is an example of a social media analytics platform we use that captures this data. YouTube Analytics is the source for much YouTube metric data.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

NuSpark Consulting

NOVEMBER 16, 2016

If she wants to serve up a mouth-watering dish, she’ll also sample her cooking during preparation to make sure she blends the ingredients to perfection. Served up with an overdose of keywords, such content used to entice Google’s spiders to crawl web pages and place them higher in the search engine rankings. It’s not a choice.

Paid Content 100

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 100

NuSpark Consulting

OCTOBER 27, 2013

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. For example: Top of funnel prospects: Consider an overview video to introduce your firm and explain the benefits of your products or solutions; how you solve pain points.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

NuSpark Consulting

AUGUST 9, 2012

This post includes a sample dashboard based on our real world approach to social media clients. We’ll focus on Twitter, Google+, Facebook and YouTube. Twenty Feet is an example of a social media analytics platform we use that captures this data. YouTube Analytics is the source for much YouTube metric data.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

NuSpark Consulting

SEPTEMBER 9, 2012

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Google in particular offers a multitude of targeting options to limit waste coverage and laser-focus a message.

Display 100

Display Advertisements Advertising Lead Ranking 100

Outgrow

FEBRUARY 12, 2023

Let’s consider some examples to understand this. Another example that takes pride in providing personalized and innovative experiences is Tesla. We have another excellent example of how Brickfielder , a golfing apparel company, uses interactive elements for its products. You own a piece of the future. One of them is right below.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Moz

DECEMBER 9, 2019

Once we have our data in the format Gephi prefers for network visualizations ( sample edge file ), we are ready to start exploring. This isn’t the Google Page Rank number, but instead the Page Rank within this graph alone. Additionally, there are a few examples of clusters outside the primary cluster (the middle of the graph).

Verticals 63

Verticals API Aggregators Thought Leadership 63

Convince & Convert

JANUARY 6, 2016

These are examples of niche enterprises that cater to very specific audiences. Great examples include Instagram photos or Vine videos. With help from retargeting techniques and Google Display Network , they were able to increase their number of qualified leads and CTR. A great example of a sustainable medium is video.

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Advertising Agencies Business 113

Hubspot

JULY 22, 2019

Instead, they are choosing to view content on newer streaming platforms -- Netflix, Hulu, Amazon Prime, and YouTube TV, which have been taking over the viewing space. For example, YouTube TV increased its viewership by more than 10X between 2010 and 2017. The Rise of Digital Advertising.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Sprout Social

MAY 26, 2020

With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an excellent platform to market your business. So there’s no doubt that leveraging YouTube will help you achieve all of these goals and more. Create and brand your YouTube channel. Use these insights to plan your YouTube content strategy.

Youtube 131

Youtube Paid Content Social Media Social Marketing 131

Hubspot

MAY 15, 2018

Here, I’ve created a sample using a simple Google Doc table -- feel free to use the model yourself, or create your own as it suits your needs. Maybe you’re hoping your YouTube video gets 10,000 views, and increases sales by 10%. SWOT analysis examples. To visualize your SWOT analysis, it's helpful to make a table.

SWOT 101

SWOT Analysis Template Business 101

Moz

OCTOBER 14, 2020

searches and 766K videos, YouTube accounted for 94% of all video carousel results on page one of Google, leaving little room for competition. Even the most casual video aficionado knows YouTube (acquired by Google in 2006). How dominant is YouTube? Posted by Dr-Pete In a study of 2.1M and (3) 94.2%.

Youtube 64

Youtube Google Video Marketing De-duplication 64

Moz

JANUARY 26, 2020

It was clear that the site did not rank for any featured snippets on Google. Here’s an example of this in action within Moz Pro: Once we have our final list of similar sites, we need to complete the same analysis that was completed in the previous section of this post to see if they rank for any featured snippets.

Case Studies 64

Case Studies Case Study Features Studies 64

Anything Goes Marketing

FEBRUARY 24, 2008

Here is a clip I found on Youtube. Using Paid Search to Enhance the Campaign I would use a tool like WordTracker to see which terms are searched on the most in search engines like Google and Microsoft but Tassimo may want to consider creating sponsored ads on Google for Keywords (have you checked out www.google.com/trends ?

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

The Effective Marketer

MAY 27, 2015

I’ve seen numerous examples of battle cards and provide some templates for you at the end of the post. Sure, everyone knows how to use Google to query competitor names and other pieces of intelligence, but not everyone is aware of some powerful Google search parameters that can find stuff that would otherwise be hidden.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

Buffer

NOVEMBER 21, 2018

Depositphoto offers a sample of free images, vectors, editorial content, and footages, which is updated every week. Google Advanced Image Search. Google Advanced Image Search is a method of finding free-to-use images through Google’s own search tools. It even has vertical images for Stories content.). Depositphotos.

Terms and Conditions 111

Terms and Conditions Copyright Domain Social Media 111

Versium

OCTOBER 2, 2018

For example, a recent marketer we worked with was only able to target 10% of their Account Based Market (ABM) list online. Digital display ads on Facebook, LinkedIn, Google and broader publisher sites are becoming more popular in targeting business decision makers. Cookies Mobile ID’s etc.). This is starting to change.

Account Based Marketing 40

Account Based Marketing Business ABM Sales Qualified Leads 40

Versium

OCTOBER 2, 2018

For example, a recent marketer we worked with was only able to target 10% of their Account Based Market (ABM) list online. Digital display ads on Facebook, LinkedIn, Google and broader publisher sites are becoming more popular in targeting business decision makers. Cookies Mobile ID’s etc.). This is starting to change.

Account Based Marketing 40

Account Based Marketing Business ABM Sales Qualified Leads 40

Mailmunch

APRIL 6, 2021

Notable examples. Notable examples. Notable examples. The watch retailer Tinker is a good example. Notable examples. Another great example is Kate Spade. . Notable examples. 2 very well-known examples are Shutterfly and Buzzfeed. . Google search loves video content! Click on it.

eCommerce 53

eCommerce Top of Funnel Ideal Customer Profiles Mobile Marketing 53

ClearVoice

JUNE 21, 2022

Below are three sample content strategy examples. Below are some examples. For example, how-to guides and news-type articles are perfect for the awareness stage. 3 types of content plans with sample scenarios. Here’s how to create and budget your content plan (with sample scenarios). For brand visibility.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Hubspot

MARCH 7, 2018

For example, if an article on search engine optimization (SEO) is full of advice based on an outdated version of Google’s algorithm, clarify that the writer was right to include such a thorough variety of SEO tactics, as this will make the final article that much more valuable. Don’t follow younger Braden’s example.

Tips 73

Tips Guidelines Buyer Personas Template 73

ClearVoice

MARCH 19, 2020

Here’s how to create and budget your content plan (with sample scenarios). Although content marketing needs vary business to business, this is a sample of a content plan you could expect to receive over the course of a year with a $5K monthly budget: Technical and keyword audit (once annually). Snag them for free right here.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Unbounce

APRIL 23, 2019

And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. For inspiration, we talked to some of the most legendary marketers working today and asked them to share their most creative lead gen examples. Let’s get cooking.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Versium

OCTOBER 23, 2018

For example, how will you respond when a direct competitor begins using AI and machine learning models for targeting and experiences the typical three to four times magnitude improvement compared to traditional targeting? For example, an academic-industry client was weighing prospective students based on their interest in school.

Marketing AI 40

Marketing AI Account Based Marketing Lead Ranking Paid Search Agency 40

Versium

OCTOBER 23, 2018

For example, how will you respond when a direct competitor begins using AI and machine learning models for targeting and experiences the typical three to four times magnitude improvement compared to traditional targeting? For example, an academic-industry client was weighing prospective students based on their interest in school.

Marketing AI 40

Marketing AI Account Based Marketing Lead Ranking Paid Search Agency 40

Paul Gillin

AUGUST 26, 2011

Farmers Insurance for example, hasn’t accumulated 2.3 A sampling of what New York Life has done: Partnered with the NFL on a “ protection index ” of pro football teams; Created the New York Life Game of Life in partnership with Hasbro. YouTube has been one of its early successes. “We

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Webbiquity

NOVEMBER 2, 2010

I wore out a highlighter on this one, but here are a sampling of representative quotes: “The difficult part of finding success in social media is dedicating the resources and time to your social media strategy. Social Sharing (YouTube, Flickr, SlideShare, etc.). Post on Google Buzz. Social Events (e.g., Rich Meyer.

Social Media 100

Social Media Social Marketing Media Planning 100

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Videos of both Marc’s presentation and the press conference are available on YouTube, and you can still find the latter on Facebook. by Maria Pergolino You’ve heard all press is good press—but how good? Conclusion.

PR 48

PR Salesforce.com Multi-Channel Planning 48

ClearVoice

MARCH 26, 2020

Think mailers with specific incentives and creative ads that launch before YouTube videos. A content agency can review your website architecture (sitemap, navigation, footers, indexing, crawlability, internal/external linking, page speed, incidences of duplicate content) and how your URLs are structured to best appease the Google Gods.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Heinz Marketing

AUGUST 23, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. If you are watching this live on LinkedIn, Facebook, or YouTube, thank you very much for joining us in the middle of your workday. That same website has a free sample chapter of the book. So I need an example. How do you do that?

Enterprise Management 105

Enterprise Management Work Management Paid Search Agency B2B Sales 105