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The Point

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5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Google also defines the key factors through which an advertiser can improve that landing page experience. . Providing ease of navigation. Include a brief description of your company.

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Failing at Paid Search? Maybe You’re Just Measuring It Wrong.

The Point

Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and at no charge as part of their default set-up. which precise keywords are generating those actions at the lowest cost. It’s easy to see why. Your search campaign should measure: 1. For a free copy, click here.

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10 Ways to Generate More Leads from Your Business Blog

The Point

Optimize post titles for search. Therefore, the #1 way to drive blog traffic, and more sales leads, is to ensure that 1) the title of each post is optimized for search, and that 2) the language drives interest and engagement. Link keywords within blog content to relevant Web pages. from your Blog: 10 Tips for Higher Blog ROI.”.

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How One SaaS Company Doubled their Lead Volume from Paid Search

The Point

Spear introduced new keywords (for example, “EHR”) that serve as leading indicators for when practices would typically begin to consider a clearinghouse solution. The biggest key to the campaign’s success: constant monitoring and optimization. Improved landing page effectiveness.

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Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign

The Point

Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns. Let’s review your options when it comes to match types: Broad match is Google’s default option. Using broad match, your ads will also automatically show for expanded matches.

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