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Sales Engine

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Content Marketing: Now Serving Freshly Squeezed SEO Juice

Sales Engine

Because the search engines like Google have changed their algorithms in the last few years, the role that search engine optimization (SEO) plays in content marketing is causing a lot of confusion. Search engine optimization is an important component of a content marketing program, but not the other way around.

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The Jig is Up—SEO Starts With Good Content.

Sales Engine

The role of Search Engine Optimization (SEO) has changed substantially over the last 10 years. Think for a minute about how Google, Bing, or Yahoo makes money. For example, if you have a problem on your computer, do you call Geek Squad , or do you type that exact problem into a search engine? SEO today only rewards good content.

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How to gain a competitive advantage through your content

Sales Engine

For example, companies create content on their blogs and websites, and then use social media to distribute that content—but all they’re really getting out of that is branding and awareness, which is what we did as marketers in the 90s. And make sure that content lives on pages that Google can find.

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How to gain a competitive advantage through your content

Sales Engine

For example, companies create content on their blogs and websites, and then use social media to distribute that content—but all they’re really getting out of that is branding and awareness, which is what we did as marketers in the 90s. And make sure that content lives on pages that Google can find.

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Cutting Through the Content Clutter

Sales Engine

When I look at my inbox, I occasionally get good offers from companies I’ve never heard of whether it be an article of video white paper or infographic, but then if I go look at my junk folder, that Google separates for me, it’s filled with hundreds of unsolicited emails. Let’s look at a real life example.

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Cutting Through the Content Clutter

Sales Engine

When I look at my inbox, I occasionally get good offers from companies I’ve never heard of whether it be an article of video white paper or infographic, but then if I go look at my junk folder, that Google separates for me, it’s filled with hundreds of unsolicited emails. Let’s look at a real life example.