Remove keyword

LeadSloth

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SEO Optimization - 3 Steps to Success

LeadSloth

In the last years I’ve done a lot of Search Engine Optimization (SEO) projects. Relevant content means that the keywords from the search query appear frequently on the page, and in the right places (Title, URL, Headings). Popularity means that many other sites link to this page, ideally using the same keywords in the link text.

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B2B Pay Per Click Advertising

LeadSloth

I have written a lot about Inbound Marketing ( social media and search engine optimization ): it’s free, but takes a fair amount of time to set up. Same goes for keywords. For B2B keyword and ad testing, we tread with a bit more caution. When paid search works well, solutions (ads) are matched to needs (searches).