KoMarketing Associates

AUGUST 28, 2018

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. B2B marketers have sets of keywords they want to target in a SEO program. ”, best practice pages, definitions, or lists of examples?

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

MAY 14, 2019

It’s time to reevaluate your content marketing assets and look for opportunities to further optimize. Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. Analyze Keyword Visibility. What exactly does this entail? Evaluate Top SERPs.

Optimization 121

Optimization Tactics Lead Ranking Lead Scoring 121

KoMarketing Associates

JANUARY 3, 2017

According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis.

Analytics 201

Analytics CTR Google Reachforce 201

KoMarketing Associates

MAY 13, 2020

“Google it.” While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

NOVEMBER 3, 2015

Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. However, the idea that we can look at keywords the same way we always have is even sillier. To me, this is silly.

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

KoMarketing Associates

APRIL 9, 2019

But here’s just one example : 58% of marketers said their top priority was lead quality. So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click. It will give you suggestions for negative keywords, tell you who their top organic and paid competitors are, and more.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

APRIL 10, 2020

Focus on aspects of website performance that are specifically responsible for downward trends and optimize accordingly. A couple examples: In one client scenario we identified a series of legacy blog posts that were down year over year, contributing to performance declines. Quality And Quantity.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

MARCH 1, 2016

Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Developing a list of good keyword opportunities can be both time consuming and challenging. Prioritizing Your Keyword List.

Keywords 120

Keywords Lead Ranking Lead Scoring Research 120

KoMarketing Associates

MARCH 3, 2015

Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. A B2B PPC Optimization Checklist. Keywords & Messaging. AdWords Extensions.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

MAY 11, 2017

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. Next month, we’ll look at some differences in account management and optimization. Let’s get started! Fees and Payment.

Adwords 121

Adwords PPC Paid Search Agency Google 121

KoMarketing Associates

AUGUST 30, 2016

In August, Google started rolling out a new and exciting update that the PPC world has been waiting for a long time. Like previously discussed in my Google’s Summit post , AdWords will be giving advertisers the ability to bid on all three devices individually. These devices include desktop, mobile, and tablet. Conclusion.

Adwords 121

Adwords Optimization Mobile Advertising Cost Per Click 121

KoMarketing Associates

OCTOBER 23, 2014

In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. Organic Performance to Optimized Pages. First, copy and paste the list of domains into a Google spreadsheet.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

KoMarketing Associates

MARCH 29, 2018

Here we’ve outlined some of our favorite B2B SEO tools for everything from keyword research to link building, content development, technical auditing, performance analysis, and more. Pro Tip: Find out where competitors are ranking in organic search results and analyze their keyword strategies. Google Analytics.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

FEBRUARY 5, 2019

On the most basic level, it’s the results that are showing up on Google. In fact, Google updates its algorithm hundreds of times each year. Before we get into all of the advanced features Google displays in search results, let’s start with the very basics – titles, descriptions, and URLs. Traditional SERP Features.

SERP 120

SERP Features Top of Funnel Display 120

KoMarketing Associates

APRIL 3, 2018

At the beginning of the year, Google announced the beta release of a new Search Console experience. For search marketers, the most significant part of this announcement was that 16 months of data would be available in Google Search Console’s Search Performance report. This is Google’s search performance reporting.

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

KoMarketing Associates

FEBRUARY 25, 2009

Aaron Wall just wrote an important post on SEO and the impact of brand strength in relation to competitive keyword visibility. The team at SEO Book provided examples of highly competitive keywords and the recent surge in brand-specific website rankings. How Google Has Changed the Face of SEO Reporting.

Keywords 120

Keywords SEO Brand Identity Branding 120

KoMarketing Associates

APRIL 16, 2015

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History. Google AdWords Features History. Google Analytics Release Notes.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

JULY 18, 2017

However, creating content that’s well-optimized for SEO will keep it in front of more eyes for a longer period of time. Write, Optimize, and Promote. Writing SEO content effectively cannot be attained without focusing on a theme and a specific keyword or keyword phrase. All of this is easier said than done.

SEO 141

SEO Long Tail Marketing SERP Content 141

KoMarketing Associates

AUGUST 30, 2018

Google Search Console. Keyword strategy is the backbone of any successful content marketing effort. With this in mind, Google Search Console (formerly known as Webmaster Tools) is a great starting point and can be used to jumpstart blog topic creation. With this in mind, SEMrush is a jack-of-all-trades platform.

Tools 144

Tools Lead Ranking Lead Scoring B2B Thought Leadership 144

KoMarketing Associates

APRIL 19, 2018

I’m going to discuss one method that directly relates to keyword ranking. Among the top goals of any B2B company engaged in SEO work is to rank on the first page of Google results for their priority keywords. Then, you can take that information and optimize your existing content or create new content assets.

SEO 149

SEO Top of Funnel SERP B2B 149

KoMarketing Associates

NOVEMBER 15, 2013

Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users. Schema 101.

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

NOVEMBER 15, 2018

Imagine building out an editorial calendar without having done keyword research first. Another example of this would be to do extensive keyword research, but not using the research to guide content development. Google updates its search algorithm hundreds of times each year. How has Google changed over time?

SEO 121

SEO Ad Frequency Content Keywords 121

KoMarketing Associates

JULY 20, 2017

It’s no secret that there are many myths and misconceptions when it comes to search engine optimization. The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. Things that META keywords can do?

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Because the Google Shopping results utilize photos, they tend to draw more attention than the other text ads on the page. Screenshot via Google.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

AUGUST 7, 2014

Good Examples. Bad Examples. This way, if you make an initial connection through Twitter or Google+ as example, the connecting individual will more immediately recognize your information. You have 120 characters to write a concise, professional headline, ideally keyword rich, and specific to your role and expertise.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

KoMarketing Associates

NOVEMBER 20, 2018

Keyword Planner. This classic keyword tool provided by Google is essential to any advertiser, and we couldn’t be more thankful for the overhaul it received this year. New features that were added to the Keyword Planner include: A Cleaner Interface. Editing Keyword Match Types in Bulk. Search Query Reports.

PPC 123

PPC Budget Programs Tactics Tools 123

KoMarketing Associates

NOVEMBER 27, 2018

Below are examples of some the most recent (and common) questions we have received from clients pertaining to online marketing in the past few months. How Does Google Determine Featured Snippet Content and How Can We Show Up? According to recent industry data , about 12% of keywords (U.S.) But, today, Google is much smarter.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

AUGUST 22, 2017

The site performed well for the primary keyword targets, had thousands of pages successfully addressing more specific, secondary keyword phrases, and had been able to acquire links organically through a range of tactics. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

OCTOBER 25, 2016

How to uncover top-of-funnel keyword opportunities. Example Search Queries. To better explain the keyword intent of users as they move down the funnel, here is an example of each type of search query: Search Query: Awareness. How to Uncover Top-of-Funnel Keyword Opportunities. What Is Top-of-Funnel Content?

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

SEPTEMBER 14, 2017

As one of the most important digital marketing practices, search engine optimization is essential to a B2B company’s success in China’s online marketplace. Although Baidu and Google share many similarities with SEO, there are some fundamental differences that need to be considered when you optimize your Chinese website.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

KoMarketing Associates

MARCH 17, 2015

There is rarely a classic, “ten pack” of organic search engine results when searching Google. First, and often through the webmaster integration of structured data , Google is able to provide a more detailed search result experience. Structured Data Examples. Direct Answer Example: Action Items for B2B Marketers?

Paid Content 120

Paid Content Search Marketing Paid Search Agency B2B Marketing 120

KoMarketing Associates

JUNE 12, 2018

Samantha Noble , Managing Director and Founder of Biddable Moments, shared just how much digital advertising has changed over the last 10 years (and a ton of paid media options) in her presentation, “Beyond the Reach of Keyword Targeting: The Evolution of Paid Media.” What’s coming to Google Search? Visual Sitelinks.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

KoMarketing Associates

JULY 28, 2016

While sitting in a graduate class, we were discussing the topic of search engine optimization and my professor told the class that keyword stuffing is the way to go. Instead, SEO has evolved (and continues to), at a rapid rate, from its humble roots of cloaking, keyword stuffing, and buying links. SEO Produces Results Overnight.

SEO 120

SEO Lead Ranking Lead Scoring Mobile Marketing 120

KoMarketing Associates

FEBRUARY 24, 2015

Local Optimization (Office / Dealer Locations). The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

SEPTEMBER 11, 2013

As Google technology continues to innovate, the depth of information found in the search engine results page (SERP) has certainly expanded. We often get asked why various experiences and information gets displayed in the search engine results for keyword targets. Search Result Title. HTML Title Best Practices.

Allocation 120

Allocation SERP Search Engine Marketing Tagging 120

KoMarketing Associates

FEBRUARY 10, 2014

If your organization is submitting a mobile application to Google Play or iTunes, it’s in your best interest to check in with your SEO for App Store Optimization. Keyword research and in turn mobile app optimization play a critical part in gaining visibility, downloads, and a mobile app user base for your business.

SEO 120

SEO Mobile Marketing Search Engine Marketing Keywords 120