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Industrial Marketing Today

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3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites

Industrial Marketing Today

Attempting do-it-yourself (DiY) search engine optimization (SEO) is common among industrial companies since they tend to have dedicated IT departments. Here I want to focus on the three most common SEO mistakes that I see when industrial clients contact me for Website optimization. with your family. Now, back to work. So far so good.

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Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. You need to optimize it for search engines in order for your target audience to find your B2B blog (see my earlier post, “How to Use a B2B Blog to Win Customers and Influence Prospects” ). What is On Site SEO?

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Internal Links – the Secret Sauce for DiY SEO

Industrial Marketing Today

They are not only great for increasing the number of pages indexed by Google but also help you target a larger number of keywords, especially long tail keywords. The number of site pages indexed by Google has a direct impact on your online lead generation. See my post, 10 New Google Algorithm Changes Announced ).

SEO 60
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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60
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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Kerry explains this concept very well with a realistic example. Given that, you would want to have visibility on the keyword phrases that a business owner is going to search on for a solution to the problem. Create an Excel spreadsheet to map the refined keywords list to the main categories and subcategories of your site.

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5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

You need to move beyond the free Google Custom Search tool for websites. For example, segment your products and services by application and/or industry. Website copy optimized for keywords and phrases is how your technical audience will find you. Give them hardcore specifications typically found in product spec sheets.

Web 2.0 60
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Content Creation Made Easy

Industrial Marketing Today

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. For example, “content creation.” Google is not the only source of content ideas. Share customer stories or provide examples to make it more interesting and help your readers connect with their own situation.

Web 2.0 60