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B2B Marketing Traction

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A Business Writer Who Gets SEO is a Marketer’s Best Friend

B2B Marketing Traction

Unfortunately today I see both good writing that clearly won’t work for the search engines, and really bad writing that has keywords and phrases in all the right places but doesn’t speak to the reader. One reason for bad writing is that too many marketers leave their website content up to their web developers.

SEO 100
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Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. Some had even snapped up multiple keyword rich domain names to be better able to dominate the first page of search results.

Domain 100