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How to Generate New Keyword Ideas

KoMarketing Associates

Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. However, the idea that we can look at keywords the same way we always have is even sillier. Which brings me to the point of this post: How to generate new keyword ideas.

An SEO’s Guide to Bottom-of-Funnel Keywords

Act-On

If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. Not likely.  We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post. Keyword research is an important part of search engine optimization (SEO).

How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Developing a list of good keyword opportunities can be both time consuming and challenging. Prioritizing Your Keyword List. Probably not. Final Thoughts.

2 Challenges to Keyword Collaboration

Biznology

used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. That was until I read the second edition of Vanessa Fox’s Marketing in the Age of Google. Mainly, I found it wanting in solutions to the problem of using keyword research across marketing and communications.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. For example, if in the IT market. great example is Moz’s Web Developer’s SEO. Another good example is Top Rank’s Social Media Marketing Management. Implement the technology infrastructure to optimize your processes. 4. For example, no longer will marketers schedule an email campaign. content.

Your keywords suck and are outdated

Biznology

Because language evolves very rapidly and how it evolves has little or nothing to do with what you call yourself, how you describe you your products and services, or the keywords you have locked and loaded into your tweets, your websites, your hashtags, your textual links, your Google AdWords contextual ad campaigns, your Facebook ad programs and Twitter promoted tweets. Admit it.

Select the Right Keywords for SEO Success

Biznology

An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Incorporating keywords naturally into the actual website content in order to improve rankings is really only one small part of the overall strategy. These keywords are often long tail keywords.

Google is a lying liar that lies

Biznology

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots  – Google is smart. And Google acts pretty dumb. Do it!

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7 key roles in digital marketing

Biznology

SEO is not just about optimizing pages or even optimizing web infrastructures, though that is how it is often perceived. Using keyword research, SEOs look for opportunities to connect with their target customers. Google’s RankBrain algorithm measures user interaction with content and adjusts ranking accordingly. This is how I would do it, in order of importance. 1.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. For example, if in the IT market. great example is Moz’s Web Developer’s SEO. Another good example is Top Rank’s Social Media Marketing Management. Implement the technology infrastructure to optimize your processes. 4. For example, no longer will marketers schedule an email campaign. content.

Keywords Matter, Keywords Don’t Matter – How To Make Sense of SEO Evolution

Act-On

Search engine optimization seems to confuse a lot of people. The whole debate around links is a good example of this. But keywords are an even better example. Are keywords dead? There are several articles about keywords being dead on pretty much every website that covers SEO. Most of those articles come to one of these conclusions: Keywords aren’t dead.

How to Optimize Your Content for Google's Featured Snippet Box

Hubspot

In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. Here's an example for the query, " how to make bread ": The Featured Snippet is the box at the top that displays the direct instructions that have been pulled from the tasteofhome.com webpage.

Why you should consider centralizing your search keyword lists

Biznology

Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Keyword collaboration isn’t just important for digital marketing.

SEO 101: The 5 Parts of Your Site You Should Keyword Optimize

Hubspot

There are endless Google algorithm updates to stay on top of to ensure we''re always showing up in search results for our target keywords, but as marketers, we don''t always have time to keep up with those ever-changing rules. There''s one simple rule of thumb that remains a tried-and-tested technique for SEO success: optimizing your website with relevant and targeted keywords.

Topics Over Keywords: A Simple Framework for More Effective Content Creation

Hubspot

All that said, I still hear the same pain points coming from content producers that I did over five years ago: "I struggle to measure the ROI of the content I create.". "We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, I’ve done my keyword research. The traditional view of ‘keywords’ in search has changed. Now what?".

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. For example, if in the IT market. great example is Moz’s Web Developer’s SEO. Another good example is Top Rank’s Social Media Marketing Management. Implement the technology infrastructure to optimize your processes. 4. For example, no longer will marketers schedule an email campaign. content.

Google+ on its Third Birthday

Biznology

I have been covering Google Plus since its inception three years ago. It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. Is G+ Google’s Ellis Island ? No more.

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12 myths vs. reality on Search Engine Optimization (SEO)

Biznology

Photo credit: Wikipedia. A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a website by remaining high on the list of results returned by a search engine. 42% click on the website in the #1 position on the search page.

8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+. Google Support for Structured Data.

Have top influencers author your sites to appease Google search

Biznology

It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. What is Google Authorship? It’s turning how the top spots on Google are won.

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15 Questions to Ask When Hiring an SEO Professional (Seriously)

Webbiquity

Good answer: something about how two factors— relevance and authority —form the fundamental underpinnings of search ranking; something about the hundreds of individual elements Google and other search engines use in determining rank; something about the three pillars of SEO (technical, content, and off-page); and perhaps something about how certain fundamental practices remain constant (e.g.,

SEO 93

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year. You can!

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25 of the Best Web Presence Optimization Guides of 2012

Webbiquity

Whether they use the WPO term or not, the authors here deal with a range of compelling questions related to optimizing visibility on the web today, such as: what is “influencer marketing” and why does it matter? How can you best manage a team of digital marketing professionals to coordinate and optimize overall efforts? You have to have a way to get the word out.

How to Find the Best Keywords for Optimizing Your Website Content

Hinge Marketing

Keyword research has become harder and harder as Google continues to hide more information from webmasters. If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating.

5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results

KoMarketing Associates

Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance. These tactics help differentiate an organization in Google search results and build trust and authenticity with potential buyers and prospects. Google Business Listings. Google Rich Answer Boxes.

Putting Google’s ‘not provided’ Keyword Update in Context

Fathom

We saw it coming that Google would eventually secure all keyword data in Google Analytics from the inception of ‘not provided’ keyword data in October 2011 and in the more recent inflation of the percentage of keyword data that was withheld in ‘not provided.’. Search-engine optimization is still at the core of an online presence and addressing customers’ needs.

18 Expert Guides to Using Google+ for Business

Webbiquity

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+? What are the best tools for analyzing Google+ activity and results? ” Google+ and SEO.

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A Keyword Primer: Finding and Using Keywords Effectively

Marketing Action

Keywords are important for every business online today. Keywords define a business, and represent the essence of the products and services that are offered. In the context of search engines, keywords help users find your website when their search intent and your keywords match well, and your site ranks well for that keyword. What Are Keywords?

What Should You Know About Keywords – The Long and Short of It

Vertical Response

Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords. What are “long tail” keywords, and how do they differ? Essentially, long tail keywords are keyword phrases made up of 3-5 words.

8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study  outlines the evolution of Google search results from 2005 to today. Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. Mobile Prioritization in Google Search Results. last month.

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Five good reasons to ignore Google

grow - Practical Marketing Solutions

Google is holding us back. Think about how much of what we create, and how we create it, is influenced by Google’s rules (or what we know of them). Conforming to SEO best practices forces us into a very small creative box, and the more we we get creative and stray from that box, the less likely we will show up in Google’s search results. Google is holding us back.

Google 100

Google Search is more Rain Man than Beautiful Mind

Biznology

It’s a little known fact, but something I try to remind everyone all the time, that Google Search has a lot of common with  Dustin Hoffman ‘s character in Rain Man,  Raymond Babbitt. Maybe not as a casual everyday user, per se , but surely if you want to become brothers with Google, just as  Charlie Babbitt , played by  Tom Cruise , discovered. So, I chose www.gerr.is.

Simplify the Keyword Structure of Your Inherited PPC Account

Fathom

The account may have hundreds of keywords, all set on broad or phrase match. If you have access to previous account performance, you have all you need to simplify the keyword structure. Once your search queries have covered around 80% of total conversions, you have your list of exact match keywords. For example, say there are 1,000 total conversions for your account and your highest converting search query had 500 conversions. In order to capture the remaining 20% of search queries that have converted, use broad match modified keywords.

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Why Website Optimization Trumps Search Engine Optimization

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. The terms search engine optimization and website optimization are often used interchangeably. The same is true with search engine optimization and website optimization.

The Secret to Content Optimization for People and Search

Vertical Response

Working as a content marketing director, my team and I are responsible for the creation, editing, publishing and optimization of dozens of pieces of content each week. So, how do we optimize our content for search, but create content for people? Then, optimize it for the search engines. Keywords for the Win. How do you optimize your content for people and search?

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Your organic keywords obtained from your analytics program. Google’s keyword research tool.

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A Cold, Hard Lead Conversion Case for Low-Volume Keywords

Hubspot

Not all keywords are created equal. As marketers, we're often conditioned to go after attainable high-volume keywords. You know, the kind that pull in over a hundred Google searches per month? We always knew that targeting some low-volume keywords was a sound strategy, but one surprising discovery backed it up with cold, hard evidence. More clicks = more business, right?

3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. You can find custom reports in the “Customization” tab of your Google Analytics profile: One you get there, click “New Custom Report,” as you will see in the image below: Three Custom Reports to Consider. Now to the good stuff!

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Optimize Your LinkedIn Profile With These 10 Key Elements

KoMarketing Associates

Good Examples. Bad Examples. This way, if you make an initial connection through Twitter or Google+ as example, the connecting individual will more immediately recognize your information. You have 120 characters to write a concise, professional headline, ideally keyword rich, and specific to your role and expertise. Profile Photo (Headshot). Headline (Tagline).

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). ”).

Google 146