The Effective Marketer

MARCH 7, 2009

Albert Chen, from Google , flew directly from Boston to our cozzy Florida weather to grace us with his presence and gave a thoroughly entertaining presentation discussing what Google Can Do for You. He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Hubspot

FEBRUARY 7, 2017

Brian Balfour , former VP of Product at HubSpot and a thought leader in the world of growth marketing, is an expert when it comes to building a process for experiments that enable growth overtime. Let’s break it down with an example: What's the overall goal? Revenue growth. How are you going to drive more revenue? How will you do that?

Process 28

Process Ad Building Wiki Landing Pages 28

Hubspot

FEBRUARY 12, 2013

Millions of people with questions take to Google (or another search engine of choice) to find their answers. The example below comes from a friend of mine's website, Factbrowser. The example below comes from a friend of mine's website, Factbrowser. Here's an example of a question that yielded plenty of content.

Content 28

Content B2B Thought Leadership Keywords Hubspot 28

Hubspot

APRIL 23, 2012

Using a third-party social media management tool, such as HootSuite or HubSpot , marketers can easily collaborate with other departments such as Customer Service (or even Sales), routing customer support questions to the support team and making it easy for communications to be handed off to the most appropriate person.

Work Management 28

Work Management Marketing Management Service Paid Search Agency 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. Other than ones run by Indium or HubSpot!)

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

DECEMBER 30, 2011

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content-sharing strategies. An example of this is the Twitter API. Example: yourblogname.blogspot.com.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

OCTOBER 17, 2018

Growth Hacking Examples. Increasing the number of certifications held by each student (HubSpot Academy). We asked them to give an example of an experiment that they ran with significant results -- here’s what we found. Increasing the number of certifications held by each student (HubSpot Academy). Objective/Hypothesis.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Hubspot

JUNE 23, 2010

An example of this is the Twitter API. Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Example: yourblogname.blogspot.com Blog Talk Radio - Blog Talk Radio is a free web application that allows users to host live online radio shows.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

FEBRUARY 19, 2020

And what about Google Docs or Confluence pages ? For example: "Hey team, here's that project brief I mentioned earlier. For example: "I can't make the meeting, could you fill in for me?". For example: "Running late. Communicating Via Shared Documents and Wiki Pages. For example: "Parental Leave Policy".

Advertising Channels 88

Advertising Channels Lock-In Wiki Broadcasting 88

Marketing Insider Group

SEPTEMBER 14, 2021

Hubspot – Another trusted content marketing resource, Hubspot publishes some of its own research and data (like their annual State of Marketing Report ) and their blog is also rich with sourced statistics related to content marketing topics. Google Scholar – A one-stop-shop for searching and browsing scholarly literature.

Case Studies 351

Case Studies Content Case Study Statistics 351

Hubspot

AUGUST 28, 2018

With more than 50 types of diagrams and thousands of examples and libraries, Creately lets you quickly flesh out your ideas using their templates. MindMup maps are also compatible with Google Drive, so you can conveniently create your maps right in the app and manage them like any other Google Drive file. G2Crowd Rating : 4.6/5.0

Enterprise Management 99

Enterprise Management Work Management Marketing Management Software 99

Hubspot

MAY 27, 2016

For example, are you creating a dashboard when a single report would do the trick? Google Analytics? When we set goals at HubSpot, we identify both positive and negative aspects things we'll commit to accomplishing, and others that we'll intentionally exclude from focus. Here's a quick example. The VP of Sales?

Lead Ranking 45

Lead Ranking Marketing Qualified Leads Wiki Advertising Benchmark 45

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. But we do fight this tendency.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Webbiquity

OCTOBER 23, 2012

Bliss Hanlin provides a list of about 140 (how appropriate) examples of Twitter shorthand ranging from the obscure (CX = correction) to the borrowed-from-the-military (SNAFU, FUBAR) to common hastags (#FF for follow Friday). ” New Twitter Brand Pages – Guideline and Examples by DreamGrow Social Media.

Paid Content 100

Paid Content Twitter Tactics Tools 100

Hubspot

SEPTEMBER 13, 2012

And if you're interested in learning more about writing for the web, go ahead and download the complete Internet Marketing Written Style Guide , adapted from HubSpot's own house style guide and covering everything from punctuation, to capitalization, to attribution, and how you can go about creating a house style guide of your very own.

RSS 28

RSS Wiki Clickthrough Social Networks 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Google Analytics. Published by Hubspot, May 2010. 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages? com , wiki. Facebook Insights. Lack of talent. com , forums.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

OCTOBER 17, 2012

It has inspired multiple successful startups, including Dropbox and Intuit, and HubSpot's own product development team has even embraced the methodology as well. That's right, today we announced that Eric Ries has officially joined HubSpot's Advisory Board. Why Is Lean Marketing So Powerful? 1) You Move Fast. 2) You Stay Focused.

Startups 28

Startups Planning Work Management Marketing Management 28

Hubspot

APRIL 26, 2013

A Smart CTA tool (like HubSpot''s ) can make all this possible. Chat with your salespeople and create a shareable Google Doc or wiki page where salespeople can contribute their blog content ideas on a regular basis. 2) Blog About Topics Sourced From Your Sales Team. 3) Enable Salespeople With Top Blog Content.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

50 Killer Free Social Media Icon Sets - Hubspot , September 10, 2010 Social media is an incredibly effective tool for sharing content, boosting popularity, improving search engine optimization, and getting found on the internet. Below are some recent examples that have been written about. What Would Google Do? 3D Icon Set.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

JANUARY 30, 2013

Who do you think is better capable of writing a stellar post about email marketing for this blog: Someone on HubSpot's marketing team who manages our social media presence, or someone on our team who manages our email and lead nurturing campaigns? But in all seriousness, a blog with multiple contributors results in a better blog overall.

Work Management 28

Work Management Marketing Management Blogger Guidelines 28

Hubspot

AUGUST 1, 2016

An internal wiki post with notes from a product manager who just spent all week talking to customers is great. We set up a shared Google Calendar and the whole team gets reminders in Slack about their support shift each day to help hold everyone accountable: Problems get solved faster. Unclear copy. Sometimes, you just have to ask.

Paid Search Agency 28

Paid Search Agency Sales Qualified Leads Lead Ranking Work Management 28

Webbiquity

AUGUST 16, 2010

Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog. The Ultimate Glossary: 101 Social Media Marketing Terms Explained by HubSpot Blog.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Hubspot

FEBRUARY 6, 2017

For example, the Giphy bot responds to keyword commands to pull up a carousel of animated GIF images that you can send to other Slack users, instead of making you search for them yourself: Messenger. With the HealthTap bot, for example, users can send a medical inquiry and receive an automated response that's likely to answer your question.

Marketing AI 28

Marketing AI Product Work Management Marketing Management 28

Hubspot

JANUARY 18, 2016

The trouble is, finding the perfect GIF by hunting through Google Image Search or that desktop folder of your favorites can take way more time than it's worth. For example, while "reaction gifs" and "analogy gifs" may sound pretty similar, there's actually a difference. Allow me to demonstrate. Reaction GIF. Source: Imgur. Analogy GIF.

Marketing Websites 28

Marketing Websites Television marketing Wiki Tagging 28

Unbounce

OCTOBER 1, 2018

An example of experiment documentation using a unique ID. You can also import your data to Google Analytics to view the effects on key segments. Examples of this would be: the day of the week, different product sets, new vs returning users, desktop vs mobile etc. Early mistakes and careless testing can compromise the results.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96