Lead Forensics

JANUARY 26, 2024

Dropbox is one example of a company that has used well-executed growth hacks to build a huge customer base in just a short space of time. For example, if the growth of AI (artificial intelligence) may disrupt your current business model, then you need to anticipate this early and find alternative ways to grow.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Hubspot

OCTOBER 17, 2018

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. Because HubSpot provided a solution that was completely unique in the market, we had no competition from other companies selling the idea of inbound. So, what are some real-life examples of the first-mover advantage?

First-Mover Advantage 71

First-Mover Advantage Work Management Marketing Management Amazon 71

Hubspot

OCTOBER 13, 2020

Here's an example from Trujay that you can use to write an enticing email to your client: Hi [Name], My name is [Your Name], I'm a [Job Title/Position] here at [Company Name]. If you would like to interview over [Zoom, Google Meet, Skype, Other], let me know a good time and date that works for you. Ask for Video Testimonials.

Case Studies 101

Case Studies Case Study Studies Work Management 101

Hubspot

MAY 27, 2015

Before I became an inbound marketer, I once made $50,000 a month spamming Google. Google made me do it. They rationalize spamming Google's index in so many ways: We're helping Google improve their algorithm! Google's lying to people. 11:00am: BS on Skype with some SEO spammer buddies for a bit.

Google 28

Google De-duplication Skype CAN-SPAM 28

chiefmartech

JUNE 20, 2016

This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 LinkedIn Sales Navigator is a great example of the company marketing this capability. Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 Actually, yes.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Hubspot

JANUARY 7, 2013

Odds are, these prospects are typing those same questions into Google. At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. I don't do many phone screens.

CMO 28

CMO Hubspot Work Management Marketing Management 28

Hubspot

JUNE 15, 2022

Zoom, Skype, Google Hangouts, and other means of virtual communication were present before the coronavirus pandemic, but they were all underutilized. Here are some statistics: 47% of employees (especially government employees) prefer Zoom to other apps like Google Meet, Cisco Webex, GoToMeeting, and Microsoft Teams ( Zoom ).

Stats 55

Stats Statistics Peer-to-peer Conference 55

Hubspot

MARCH 24, 2015

To make sure you''re still having rich and productive virtual conversations, here are two tools you can use: 1) Skype. 2) Google Hangouts. Skype has a list of useful tools you can use to record Skype calls, and Google Hangouts are automatically recorded. 5) Google Forms. 7) Google Docs. 6) Trello.

Buyer Personas 28

Buyer Personas Resources Tools Skype 28

Hubspot

JULY 22, 2015

1) How to Quickly Diagnose and Solve a Google Penalty. When trying to diagnose a potential Google penalty, it's important to look at the dates you noticed a decline in traffic. We can then look at Moz's awesome list of Google algorithm changes to see if this decline matches the dates of a specific update. Sign up here.).

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

Hubspot

SEPTEMBER 26, 2019

For example, “Business Owner Bob” is a CEO whose biggest challenges are improving revenue growth and organization. For example, World Wildlife Fund’s branding on social media is consistent across their website , Twitter , and Instagram. For example, did a product designer come up with an awesome mock-up for their most recent project?

Tips 73

Tips Business Customer Satisfaction Work Management 73

Hubspot

JULY 10, 2011

The social media world is all abuzz with recent developments from both Google and Facebook. This week on the Marketing Update , Mike and Karen dove into the following examples of marketers experimenting with new features and uses of social media tools. Brands Experiment With Google+. Connect with HubSpot :

Social Media 28

Social Media Social Marketing Tools Skype 28

Hubspot

MARCH 9, 2017

Likewise, a string of messages and a Skype call can never be satisfactory. As one example, I use Zapier to manage notifications for Google Drive folders; when new documents have been added, when edits have been made, etc. At Kurve, we primarily use Slack for messaging and Skype for conference calls.

Paid Search Agency 66

Paid Search Agency Advertising Agencies Ad Agencies Work Management 66

nDash

SEPTEMBER 5, 2018

Look at the Content Marketing Institute blog as an example. There are so many different tools involved in managing content from both internal and external contributors—Word, Google Docs, Dropbox, HubSpot, WordPress, and the list goes on. Unfortunately, this is where so many content marketing managers fall short.

Communities 40

Communities Ad Building Work Management Marketing Management 40

Hubspot

JUNE 15, 2015

Although Beth is well-known for her great writing amongst HubSpot employees, most of what she writes is either internal or anonymous. As the writer of HubSpot's beloved internal newsletter and the delightful and often comedic microcopy in our product, Beth doesn't have her name on many places for the world to see.

Peer-to-peer 28

Peer-to-peer Skype Hubspot Ad Exchange 28

Hubspot

DECEMBER 30, 2011

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content-sharing strategies. An example of this is the Twitter API. Example: yourblogname.blogspot.com.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

NOVEMBER 9, 2014

Maybe your prospect will have trouble accessing a certain tool (for example, their IT department might have to approve the download required to join the meeting). Ensure they’ll be able to use the link you send ahead of time, and if not, formulate a plan B such as a Skype or Google hangout session.

Conference 28

Conference Skype Eye-Tracking Marketing Prospects 28

Hubspot

JUNE 23, 2010

An example of this is the Twitter API. Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Example: yourblogname.blogspot.com Blog Talk Radio - Blog Talk Radio is a free web application that allows users to host live online radio shows.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

KoMarketing Associates

SEPTEMBER 7, 2017

Hubspot reports that buyers who use social media usually have budgets that are 84 percent higher than buyers who don’t. For example, if we search “office remodeling” in Social Mention, a few articles turn up about renovating old historic buildings to turn into offices for a variety of tenants.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

Hubspot

JUNE 5, 2013

In media, for example, we’re losing important institutions that in the past served as a check on government and business. The shift presents many opportunities and risks to society. Those organizations are becoming so powerful that “we can’t hold them accountable,” Mele says. Inbound Marketing for Underdogs.

Small Business Marketing 28

Small Business Marketing Skype Business Inbound Marketing 28

Hubspot

MAY 1, 2017

While there are lots of automation tools out there for specific fields or verticals (for example, the HubSpot workflows tool for marketing automation ), there aren't many tools that allow you to automate the various different tools you use throughout all aspects of your life. That's why the HubSpot CRM is completely free.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Hubspot

APRIL 23, 2015

Or, if your team has recently completed a certification or won an award, talk about it on Google+. For example, if someone at your business posts regularly to your social media platforms, he or she should also be available to respond to all fan/follower comments, questions, reviews, etc.

Tips 28

Tips Brand Identity Branding Work Management 28

Hubspot

JANUARY 4, 2017

Use these tools to achieve an authentic connection with anyone, regardless of how many miles separate you: 1) Google Hangouts. Google Hangouts is available to anyone with a Google account. Skype is proven. Spark Hire is like Google Hangouts or Skype, except you don’t have to be present during the interview.

Tools 71

Tools Skype Enterprise Management Best Practices 71

Hubspot

JANUARY 14, 2020

During my HubSpot on-boarding, marketing new hires had to watch recorded product demonstrations to learn the platform. At HubSpot, we've been known to use it to disseminate information to our marketing team. Screencastify is a Google Chrome screen recorder that is best used for creating tutorial videos. OBS Studio. Price: Free.

Screencast 88

Screencast Enterprise Management Best Practices Work Management 88

Hubspot

JULY 29, 2018

This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content promotion strategies. An example of this is the Twitter API. To see some examples, check out this roundup of some of the most amusing bios on Twitter. Example: yourblogname.blogspot.com.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Directive Agency

JUNE 29, 2016

Google+ 101. HubSpot Academy Certification. HubSpot offers a few classes to HubSpot customers only, but they also offer four courses free and open to everyone. The completion of these courses comes with the reward of being HubSpot certified. HubSpot Design Certification. Twitter 101. Linkedin 101.

Paid Content 40

Paid Content Social Media Social Marketing B2B Marketing 40

Hubspot

OCTOBER 4, 2018

For example, if you’re based in New York and send a blog post to a coworker in Dublin for edits, they’re actually five hours ahead of you and have most likely stopped working by the time you send your post to them. Slack or Skype. Google Drive. Google Calendar. Use Technology to Your Advantage. Instant messaging software.

Effectiveness 66

Effectiveness Work Management Skype Customer Surveys 66

Convince & Convert

FEBRUARY 13, 2015

An example from Mashable How To Posts If you’re writing a how-to post about something on your computer, such as creating a Facebook page, you should try tools like Jing to screenshot the primary steps as images. For example, if you have a list of 50 great business books, create 50 images using a quote from each book.

Template 163

Template Skype Distribution Video Marketing 163

Hubspot

JUNE 15, 2012

Google Analytics takes a middle of the road approach, using bullets and a short story. In fact, back in the day HubSpot used to send a small flip cameras to our customers and had them tell their story that way. Another alternative is interviewing customers through Skype. A little goes a long way! Image credit: elkilla.

Case Study 28

Case Study Case Studies Studies Top of Funnel 28

Referral Rock

OCTOBER 30, 2019

For example, analytics, email marketing, and CRMs, while other tools are more specialized, like video editing or A/B testing. Digital Marketing Software Example: Hubspot. Hubspot is great for any company new to using a CRM. Digital Marketing Software Example: Zoom. Some tools on the list are foundational.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Hubspot

AUGUST 26, 2014

Infographics can also be easy to create: for just a few hundred dollars, you can hire a freelance designer on Enovato Studio or Odesk, use a site like Fiverr, or -- for the DIYers out there -- use HubSpot’s free infographic templates to make your own. For example, let''s say you blog about raising wolf cubs ( they’re so cute !).

Traffic 28

Traffic Ad Exchange Content Custom Publishing 28

accelerate agency

OCTOBER 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. Google is notoriously secretive about its algorithm, and since it has the largest search volume worldwide, many practices have sprung up in an attempt to win its favor.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. Google is notoriously secretive about its algorithm, and since it has the largest search volume worldwide, many practices have sprung up in an attempt to win its favor.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

APRIL 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. Google is notoriously secretive about its algorithm, and since it has the largest search volume worldwide, many practices have sprung up in an attempt to win its favor. What is SEO in 2021?

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. LEARN MORE. LEARN MORE. Webexpenses. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Vidyard

MAY 1, 2020

On their YouTube channel, mobile VPN provider NetMotion Softwarepulls stunts like Skyping from space. In fact, that video won a Video in Business Award for being one of the finest examples of video marketing in 2019. YouTube users often find videos by searching Google or searching YouTube’s social media video app. Twitter Video.

Paid Content 147

Paid Content Social Media Video Marketing Media 147

Hubspot

SEPTEMBER 7, 2018

For example, is in-person collaboration more important to your company than making room for future growth? Try a video and audio conferencing tools like Zoom, Skype for Business, or Slack. Take advantage of cloud-based file hosting providers like Dropbox and Google Drive to sync and store work online. It's a no-brainer, right?

Skype 69

Skype Work Management Marketing Management Case Studies 69

Hubspot

MAY 2, 2015

This post originally appeared on HubSpot's Sales Blog. Example Signature: [Name] | [Twitter Handle]. Mobile/Skype] | [Office/Skype]. Assuming an equal number of referrals per tweet, I used Google Analytics to project that this link was responsible for over 100 page views. Can you sell when you’re on vacation?

Skype 28

Skype Tips Mobile Advertising PR 28