Hubspot

FEBRUARY 4, 2021

If you need help building a website, creating a company blog, or getting webpages discovered by search engines, there's plenty of SEO training that can help you get started. But, once your website is built and your customers find your content online, how do you improve your search ranking and reach a larger audience?

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Hubspot SEO Content Lead Scoring 101

Hubspot

MAY 28, 2018

Luckily, it has never been easier to find the information you’re seeking via search. A lot of marketers want to know: how does HubSpot optimize for search? How to Rank #1 on Google. Search algorithms are ever-evolving, and in 2018 they are as smart as ever. The takeaway: search engines are incredibly intuitive.

Lead Ranking 77

Lead Ranking Lead Scoring Hubspot Google 77

Hubspot

JULY 7, 2020

And, according to HubSpot SEO experts, this is no different when it comes to building an SEO strategy for your international or multi-language website. First, it's important to identify how SEO, search engine algorithms, and search platforms might vary from region to region. Here are four things to know.

Hubspot 101

Hubspot SEO Domain Content 101

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Read on to learn the eight-step process we use to optimize Google Advertising costs.

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Hubspot Cost Google Process 74

SmartBug Media

JUNE 29, 2021

Your SEO strategy determines your search rankings. If your website isn’t showing up on the first search engine results page, your current SEO approach might need some work, which means you’re in the market for the latest SEO hacks in HubSpot. For example, in a blog post, the search query should appear as a header (e.g.,

Hubspot 52

Hubspot SEO Lead Scoring Lead Ranking 52

Hubspot

APRIL 9, 2020

And that experience hinges on providing the information that a person searches for, in a way that search engines can identify. That’s how search engines provide relevant information to users. In the most recent HubSpot Research survey, 64% of marketers actively invest in SEO. We just try to keep up.

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Hubspot SEO Acquisitions Trends 89

Marketing Insider Group

JUNE 19, 2023

For example, Krispy Kreme donuts stock took a tumble due to an indirect competitor. Various search engine optimization tools have features that can help you find competitors you haven’t yet discovered. For example, Semrush has an Organic Research feature that lists competitors.

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Analysis Top of Funnel Advertising Agencies Content 289

Hubspot

DECEMBER 12, 2019

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results. As Google Podcasts.

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Hubspot SEO Design SERP 99

Marketing Insider Group

DECEMBER 15, 2020

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. For example, take a look at the blog published by marketing and CRM software company, HubSpot. Building Trust.

Ad Building 346

Ad Building Content Marketing Brand Identity Branding 346

Contently

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers.

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Lead Ranking Marketing AI Process SEO 154

seo.co

OCTOBER 27, 2020

Google Sandbox — Table of Contents. + The History of Google Sandbox. + The Theory of the Google Sandbox Penalty (aka Sandboxing; the Sandbox Effect). + Avoiding the Google Sandbox. + The History of Google Sandbox. Source: Hubspot. Google Sandbox is an idea that dates back to 2004. Or are you?

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Google Effectiveness Domain CAN-SPAM 116

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Webbiquity

APRIL 3, 2018

Search rankings matter. Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. Now, just as pursuing a post-high school education doesn’t guarantee you a financially rewarding career, search engine optimization efforts can’t guarantee high rankings.

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Keywords SEO Wikipedia Fulfillment 248

Contently

APRIL 4, 2023

For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Don’t Be Afraid to Rethink Your Content As content marketers who live in an SEO-driven world, we’re governed by what Google wants. Understand how it is being ranked by search engines.

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Top of Funnel Budget Programs Content Marketing Marketing Management 155

Hubspot

JANUARY 29, 2020

That's why Google ads keyword planner is an important tool for marketers. Essentially, the Google ads keyword planner is a free resource you can use to research keywords, generate keyword ideas, and help you with your pay-per-click strategy. This is the "Broaden Your Search" section that is at the top of the page.

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Keywords Paid Search Agency Google Ads 96

Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). Then, Google decided to make some changes…. It also means that Google knows how to extend knowledge and assume association.

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Keywords SEO SERP B2B Thought Leadership 118

Webbiquity

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google. Use their smartwatch to make a payment via Google Pay. Image credit: HubSpot. Use a comparison tool on their phone to find the lowest price.

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Privacy Policies Brand Identity Branding Multi-Channel 340

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. If you’re like me, you do it every time you’re looking to buy or try something new: You turn to your friends (and in many cases, Google) and ask, “What are the best X products?”.

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Hubspot Marketing & Strategy Marketing Strategy SERP 101

Hubspot

SEPTEMBER 12, 2019

Fact: HubSpot's pictures are worth 120 thousand clicks. While we increased our total organic traffic by 25% from last year, we increased our image search traffic by … wait for it … 779%. As you wish: Source: Google Search Console. Cliché: A picture is worth a thousand words. Pics or it didn't happen, Braden.”

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Hubspot Traffic SERP Template 74

Marketing Insider Group

JULY 13, 2020

And I also included a handful of blog example I love. By looking at examples of successful blogs, you can see the potential of blogging for your business. Backlinko has found that the number of domains linking back to a page is one of the most important ranking factors that Google uses when determining page rank. Why is this?

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Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 306

Hubspot

JUNE 17, 2020

As a marketer, these figures prove that businesses should invest in Google shopping ads. Google shopping ads, the ads that appear on the search engine results page when someone is searching for a product, can be confusing to set up. Featured Resource: Google Ads Planning Template. Download this Template.

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Paid Search Agency Google Ads Marketing & Strategy 101

Navigate the Channel

JANUARY 8, 2024

Micro-moments, a term popularized by Google , refer to those split-second instances when individuals turn to their devices to seek answers, make decisions or solve problems. According to Google, they fall into four key categories: I-Want-to-Know Moments: Consumers are curious and they want information. For good B2B examples, go here.

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Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. We add more information to our content to make it better and more relevant.

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Paid Content Traffic Webinar Metrics Marketing & Strategy 74

ClearVoice

JUNE 19, 2023

For example, chatbots, automated email, and new AI tools like ChatGPT and Google’s Bard help marketers save time and resources. Search Engine Land reports that about 49% of consumers want to buy from businesses with a local presence making local SEO tactics essential for success. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

nDash

MAY 10, 2021

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. Instead of leaning on several different tools, consider leveraging Google Suggest as a content generation tool. What is Google Suggest? How Google Trends rank the popularity of the keyword’s suggestions.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Outgrow

MARCH 18, 2024

Here are some specific examples: A retailer uses analytics tools to understand customer buying patterns and personalize their shopping experience. Google Analytics Google Analytics is a free web analytics service. Example: According to a case study by Hotjar, s360, a marketing agency based in Denmark, leveraged Hotjar.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Here are some specific examples: A retailer uses analytics tools to understand customer buying patterns and personalize their shopping experience. Google Analytics Google Analytics is a free web analytics service. Example: According to a case study by Hotjar, s360, a marketing agency based in Denmark, leveraged Hotjar.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. For example, an old client wanted their business to show up in Google's knowledge panel. This extends to more than just web design — including web search. Below is an example of what the Tom Cruise knowledge graph panel looks like on Google.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Hubspot

JANUARY 9, 2020

And while you might think these spikes are just due to the growing pool of mobile internet users, SEO and content strategists have identified an additional culprit: Google Discover. These updates impacted Search, the Google app, and its recommendation feed.

Google 71

Google Paid Search Agency Mobile Marketing Marketing & Strategy 71

Hubspot

FEBRUARY 5, 2018

There are moments when I obsess over Google's algorithm in the same way that certain movie characters might obsess about their exes. Here's what Google did this month. Here's what Google's doing next. Here's how search is changing. What Is Google's Featured Snippet? I mean, we all do, right? Here's how it works.

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Features Google Work Management SERP 76

Navigate the Channel

JUNE 2, 2023

Even in the United States, the numbers show a remarkable volume of mobile searches , based on Statista’s market reports. Local Search Engine Optimization (SEO) Local SEO makes your web pages rank well when residential or commercial customers in your defined geographic area search for a construction company on Google.

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Paid Content Traffic Paid Search Agency Marketing Websites 65

Go Beyond SEO

JANUARY 25, 2024

Believe us, in the interwoven world of search engines, where each click is a potential customer, underestimating the potency of a well-strategized SEO campaign is a risk we’re not willing to take. The term is a collective for various strategies to optimize digital content for better rankings on search engines like Google.

Consulting 60

Consulting SEO Lead Scoring Lead Ranking 60

The Marketing Blender

MARCH 22, 2024

From a digital perspective, you can research commonly searched problems or pain points to understand how to position your marketing and advertising. #2 5 Implementing SEO Strategies Search Engine Optimization (SEO) is a vital part of any B2B digital marketing strategy.

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Paid Content Sales Management B2B Marketing Marketing Strategy 97

SmartBug Media

SEPTEMBER 23, 2020

Today’s recap sessions revolve around a topic that a lot of our clients struggle with all the time, Search Engine Optimization (SEO). The reason why SEO is particularly “daunting” is because Search Engine Optimization is always changing. The End of Technical SEO: How Google’s AI Forces SEO Strategies to Be More Human.

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SEO Lead Scoring Lead Ranking Hubspot 105

accelerate agency

SEPTEMBER 28, 2020

Google crawls hundreds of billions of pages to get to those it considers most useful to searchers. And while they haven’t ever said so publicly, it’s believed Google uses around 200 signals when they’re assigning ranks. Provide Google with content that’s valuable and unique and it will reward you with higher rankings.

Google 52

Google SERP Keywords Domain 52

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

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Paid Content Amazon Paid Search Agency Facebook 94

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. I see design as an integral part of being able to deliver these KPIs, because we directly influence what visitors -- and search engines -- see on a given page. Let's dive in.

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Design Hubspot SEO Lead Scoring 69