Hubspot

FEBRUARY 8, 2018

To help you identify how good your open rate is, the HubSpot team analyzed open rate data from 25,000,000+ emails across 29 industries. Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. What are examples of great email subject lines?

Open Rate 96

Open Rate Sample Marketing Management Public Relations 96

Hubspot

MARCH 20, 2018

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. For example, “the U.K.,” “uk,” “England,” and “G.B.” For example, a U.K. Google knows what you're doing, and will let you do it!

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

SEPTEMBER 4, 2019

This is why HubSpot is committed to building an open platform that can serve as a “hub” for the myriad apps across your business that all contribute to improving the customer experience. We now have over 300 app partners, based in over 30 countries, providing an incredible range of capabilities that you can plug into your HubSpot portal.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? To better understand your audience and segment your email list, consider using a customer relationship management (CRM) system that captures valuable data such as demographics, industry, interests, and more.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Hubspot

FEBRUARY 10, 2020

Event invitation emails are helpful because they inspire interest for the event, makes emails personalized, streamlines the process of messaging. Take this email, for example: This is a wonderful event email because it answers the five questions: Who: Vanessa De Luca. Where: HubSpot. What: A seminar called "Women Who Lead".

Template 93

Template Budget Programs Click Rate Marketing Management 93

ClearVoice

MARCH 9, 2020

At a deeper glance, HubSpot defines the customer journey, also known as a buyer’s journey, as “the process buyers go through to become aware of, consider and evaluate, and decide to purchase a new product or service.” Here’s a sampling. Most funnels will include three to six of these stages: Awareness.

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Hubspot

FEBRUARY 9, 2016

In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. There's been a lot of conflicting advice out there, including the idea that Schema.org data was the reason behind Google displaying this data.

Features 28

Features Google CTR SERP 28

Hubspot

AUGUST 21, 2023

For example, your email sales introduction could go something like this: "My name is [Name], and I'm reaching out because." For example: "I see you host several campus events per year. I know it can be tough to get the students attentive and interested. I've given you some examples of different languages you can use as a guide.)

Template 69

Template Work Management Case Studies Case Study 69

NuSpark Consulting

NOVEMBER 16, 2016

If she wants to serve up a mouth-watering dish, she’ll also sample her cooking during preparation to make sure she blends the ingredients to perfection. Served up with an overdose of keywords, such content used to entice Google’s spiders to crawl web pages and place them higher in the search engine rankings. It’s not a choice.

Paid Content 100

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 100

SmartBug Media

FEBRUARY 7, 2019

According to HubSpot , an elevator pitch is a “30-second memorable description of what you do and/or what you sell. Spark excitement with an interesting fact or story that relates to the business and customer. But let’s start at the beginning and go over what an elevator pitch is and why you need one.

Enterprise Management 80

Enterprise Management Companies Work Management Startups 80

SmartBug Media

OCTOBER 10, 2019

A sample inbound marketing agency toolkit: Digital advertising. Software in a marketing agency’s toolkit: HubSpot (is the agency a HubSpot-certified partner?). Google Analytics. Google Ads. If you can’t find any projects online, consider asking for examples during a discussion. Social media. Lead management.

Advertising Agencies 68

Advertising Agencies Paid Search Agency Inbound Marketing Ad Agencies 68

Moz

SEPTEMBER 27, 2020

Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. Over 90% of content gets no traffic from Google. Example: webmasters who hope to rank for a “navigational or informational” keyword with a transactional, page or vice versa.

SERP 74

SERP Optimization Content Keywords 74

Hubspot

AUGUST 12, 2020

Essentially, with inbound you are attracting interested customers by providing incomparable value. To put this all in context, here is an example of a buying journey for a fictitious recruiting company called Tyre Recruiting. You can use the Prospects tool in HubSpot CRM to identify these companies.

Sales Management 95

Sales Management Top of Funnel Buy Advertising Agencies 95

KEO Marketing

JULY 20, 2017

Sample Outbound ABM Journey. For example, inbound marketing is necessary because B2B buyers are engaging with content now more than ever. According to HubSpot, companies that blog are 13x more likely to experience a positive return on their investment. Inbound marketing involves reaching prospects where they are searching.

Inbound Marketing 48

Inbound Marketing Sales Qualified Leads Account Based Marketing Banner Ads 48

Hubspot

NOVEMBER 30, 2016

If you're looking for some great examples, you've come to the right place. Then, we'll show you eight different types of Facebook Ads, each with real-life examples -- along with some insights into why that ad is so successful. The 3 Primary Formats for Facebook Ads (With Examples). 4 Components of Successful Facebook Ads.

Facebook 28

Facebook Work Management Paid Search Agency Ads 28

Hubspot

JULY 9, 2018

Source: Google. I think this is an example of Twitter listening to its users and trying to do the best thing for them," says HubSpot CMO Kipp Bodnar. Kipp Bodnar, HubSpot CMO. Kipp Bodnar, HubSpot CMO. What's particularly interesting, however, was the response we received to a follow-up survey.

Twitter 66

Twitter CAN-SPAM CMO Customer Surveys 66

Lake One

JANUARY 4, 2021

This led them to partner with Lake One and ultimately selecting HubSpot for both sales (CRM) and marketing ( Marketing Automation ). When it came to training the broader team of people using HubSpot, Helke outlines how they slowly waded in. Sample Dashboard courtesy of HubSpot. Source: Google. Data drives action.

Digital Transformation 52

Digital Transformation Enterprise Management Work Management Marketing Automation Services 52

Hubspot

OCTOBER 24, 2018

For example, you might combine your passion for knitting with your love of cats and start your own cat sweater business. More broadly, your customers are pet owners but they have a specialized interest (or need) -- cat sweaters. Reflect on your passions and interests. Reflect on your passions and interests. Google Trends.

Process 82

Process Business Paid Search Agency Class 82

Hubspot

NOVEMBER 16, 2011

Last week, we reviewed how Google's recent change of using SSL to encrypt search traffic has affected the analytics data available to marketers. The Impact of Google's SSL Change on Keyword Diversity. When Google takes away this intelligence, an inbound marketer's job becomes dramatically more difficult.

Keywords 28

Keywords Traffic Long Tail Marketing Google 28

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? It integrates with all of Google’s marketing products (including Google Ads, Search Console, and Data Studio) making it a popular choice for anyone using multiple Google tools. Is Google Analytics free? Three header modules.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Mailmunch

APRIL 6, 2021

Notable examples. Notable examples. Notable examples. The watch retailer Tinker is a good example. Notable examples. Another great example is Kate Spade. . Very interesting numbers, aren’t they? Notable examples. 2 very well-known examples are Shutterfly and Buzzfeed. . Click on it.

eCommerce 53

eCommerce Top of Funnel Ideal Customer Profiles Mobile Marketing 53

Hubspot

AUGUST 31, 2018

But with an RFQ, you’re only receiving the quote itself for the service or products you’re interested in purchasing. Out of the stack of bidders, you’ll want to narrow this down to a handful of your top three, five, or 10 favorites to consider, depending on how many you receive or are interested in. RFP Sample Template.

Work Management 93

Work Management RFP Marketing Management Marketing Proposals 93

Hubspot

DECEMBER 19, 2019

They’re interested in working with you. Consider building your proposal in Google Docs or a similar word processor in which your client can collaborate and leave comments or suggestions. Sample Consulting Proposal. You’ve just wrapped up a call with a prospective consulting client. Congratulations!

Consulting 69

Consulting Template Marketing Proposals Deliverability 69

Hubspot

MAY 27, 2015

Before I became an inbound marketer, I once made $50,000 a month spamming Google. Google made me do it. They rationalize spamming Google's index in so many ways: We're helping Google improve their algorithm! Google's lying to people. Google Made Us Do It. I worked a maximum of 10 hours a week. No big deal.

Google 28

Google De-duplication Skype CAN-SPAM 28

Unbounce

APRIL 23, 2019

And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. For inspiration, we talked to some of the most legendary marketers working today and asked them to share their most creative lead gen examples. Let’s get cooking.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Hubspot

JANUARY 14, 2015

For example, if your domain is domain.com , you would add a folder called domain.com/german/ to target German language speakers or domain.com/uk/ to target U.K. For example, “the U.K.,” “uk,” “England,” and “G.B.” For example, a U.K. For example, a Canadian site would be domain.ca What Does Google Think?

Domain 28

Domain SEO Sample Clickthrough 28

Hubspot

MAY 16, 2017

For example, an intent-based email would be sent to a prospect as soon as they show interest in a relevant topic, and the email would reference the prospect's interest and provide relevant content. Intent data is generated from actions that tells you what a potential buyer is interested in. What is Intent Data?

Intent Data 69

Intent Data Intent Lead Ranking Campaigns 69

Hubspot

JUNE 29, 2018

When you haven’t been given the hiring manager’s contact information, it can be tempting to bypass your point of contact and look them up on LinkedIn or Google their email address, but this is a mistake, Pritchard says: “They may not feel too comfortable with you contacting them using a number/email they didn’t provide you with.”.

Sample 72

Sample Contacts Positioning Demand 72

Hubspot

MARCH 7, 2018

For example, if an article on search engine optimization (SEO) is full of advice based on an outdated version of Google’s algorithm, clarify that the writer was right to include such a thorough variety of SEO tactics, as this will make the final article that much more valuable. Don’t follow younger Braden’s example.

Tips 73

Tips Guidelines Buyer Personas Template 73

Hubspot

MARCH 10, 2015

I simply shot her an email to see if she’d be interested. You can also browse freelancers based on their areas of interest on places like Behance , Elance, and HubSpot''s partner directory. I recommend making a Google Doc to keep all this knowledge organized and easily sharable. Want to see an example?

Work Management 28

Work Management Marketing Management Budget Programs Tips 28

Hubspot

JULY 22, 2019

For example, YouTube TV increased its viewership by more than 10X between 2010 and 2017. These ratings are used to estimate the percentage of the desired demographic on a particular channel through statistically relevant sampling. The Rise of Digital Advertising.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Hubspot

JULY 11, 2012

To help get to the bottom of it, we analyzed a sample of 26 unique HubSpot emails that we sent to the same audience over a period of three months in 2012. Before we reveal the findings of this analysis, let’s cover the various link types we feature in our HubSpot email sends. Main Call-to-Action Link.

Email Marketing 28

Email Marketing CTR Paid Search Agency Hubspot 28

Optinmonster

APRIL 5, 2024

Hubspot suggests that the best pages to test are the ones that get the most traffic, such as: Home page About page Contact page Pricing page Blog page Product pages are especially important for eCommerce sites to test, because it can give you data on how you can improve your sales funnel. But how do you know which pages should you test?

Top of Funnel 63

Top of Funnel Case Studies Marketing Analytics Tools Case Study 63

The Effective Marketer

APRIL 29, 2009

For example, typical uses of webinar software often fall into one or more of these categories: Online sales demos and presentations : a sales rep shares a PowerPoint presentation and his desktop screen while walking through a product demonstration. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Directive Agency

MARCH 6, 2017

You can now go beyond Interests and Behavioral Targeting in Facebook and instead go after companies, titles, industries, verticals, and more. If you already have name accounts or contacts in your (HubSpot, SalesForce, Marketo, etc) why not increase your marketing touches with them at scale? Short Timeline + Small budget. Industries.

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Social Media Sales Management 56

Hubspot

MARCH 8, 2016

First, Google keeps getting better at understanding how people actually talk. For example, "private high schools in Northern New Jersey" is certainly better than "private high schools," but it's still pretty generic. This type of content includes your program descriptions, sample syllabi, employment outlook for certain professions.

Marketing Websites 28

Marketing Websites Long Tail Marketing Digital Marketing Funnels Keywords 28

ClearVoice

MARCH 26, 2020

Embracing the need for assistance takes our efforts from good to grand by aligning with others who have our same interests at heart. ” — HubSpot. Three Sample Scenarios for Success [2,400 words]. The reality is, your marketing department shouldn’t be expected to do it all. Web page optimization. 2,500 words].

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71