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NOVEMBER 2, 2017

Here’s an example of a common B2C buyer persona: . . HubSpot provides a simple table of content assets and where they fall at different stages of the buyer’s journey: . . Google PPC – Rather than banking on people finding your content, use PPC ads to promote it. . Google PPC works so well because you can target intent. .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

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SEPTEMBER 13, 2016

The marketing community -slash- news site is the brainchild of Moz founder Rand Fishkin and HubSpot founder Dharmesh Shah. Google will soon start punishing mobile sites that show hard-to-dismiss popups. Migrating from HubSpot to Marketo -- How We Did It in Just Three Weeks. Examples include: How to write a business email.

B2B 48

B2B Case Studies Case Study Statistics 48

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MARCH 16, 2017

In this post, we’ll not only answer that question, but also take a look at why marketers are investing more in the stack, and look at common frameworks and examples to get you going. . . For example, a marketer’s technology stack might include: An email marketing platform like Campaign Monitor or Mailchimp. And, how do I set it up?

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87

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APRIL 5, 2016

Hubspot estimates that the optimal lead form length is seven fields long, so stay in that ballpark. Like in the example above, consider adding a creative CTA or submit button that gives a little more incentive to get to the next page. CEB, for example, implemented a quiz to help understand the challenges of their leads.

Research 48

Research Buyer Personas Top of Funnel B2B 48

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APRIL 5, 2016

Hubspot estimates that the optimal lead form length is seven fields long, so stay in that ballpark. Like in the example above, consider adding a creative CTA or submit button that gives a little more incentive to get to the next page. CEB, for example, implemented a quiz to help understand the challenges of their leads.

Research 48

Research Buyer Personas Top of Funnel B2B 48

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OCTOBER 14, 2016

Here are a few content map guides and examples to get you going on this: The Marketer’s 3 Step Content Roadmap: Aligning Content to Your Buyers Journey , from Inbound. Content mapping template from HubSpot. This free template helps you identify problems and opportunities for your buyers throughout the buying lifecycle.

Enterprise Management 48

Enterprise Management Planning Long Tail Marketing Buyer Personas 48

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APRIL 25, 2018

For example, a growth team might want more leads and think rewriting a homepage will do the trick, but it's not always feasible to run surveys and interview customers. In our agency, we recently helped our client rank on the first position of Google for a number of their ideal keywords--the result of a six month content campaign. . . .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

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DECEMBER 12, 2017

Ex-Google and Facebook CMO consultant Andy Betts says all CMOs need to quickly get comfortable with using AI, or risk falling behind: . HubSpot launched their integration with Terminus and I think that is just the start of a trend here. . AI has seen a huge surge of investment in 2017. And it’s only expected to rise : . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

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OCTOBER 3, 2017

My favorite new metric is using ABM technology that groups all my web metrics in Google Analytics by account. For example, if it's maintaining lead velocity from marketing hand off to sales follow-up, set up the closest thing to an SLA you can get, and figure out how you can capitalize on hot prospects in an efficient way.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

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APRIL 25, 2018

For example, a growth team might want more leads and think rewriting a homepage will do the trick, but it’s not always feasible to run surveys and interview customers. In our agency, we recently helped our client rank on the first position of Google for a number of their ideal keywords–the result of a six month content campaign.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

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JUNE 6, 2017

HubSpot’s recent research reveals some eye-opening facts about this change. . Source: HubSpot ). . Google’s research shows that 90% of B2B researchers who are online use search specifically to research business purchases, and they conduct an average of 12 searches before engaging on a brand’s website. .

B2B Sales 89

B2B Sales Process Top of Funnel Work Management 89

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JUNE 2, 2017

Think Google maps but with your own design and branding. HubSpot did a jeopardy-like marketing quiz at Inbound 2016, and booth traffic was high. . See an example by clicking below. . . Here’s a nod to the aughts for an example. . . Interactive map of the event city with favorite destinations.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

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DECEMBER 22, 2016

Recommended reading: 47 Headline Examples: Steal These Nifty Formulas From Popular Blogs. #9. Marketing and Sales make up the 2 main sections of HubSpot Blog’s blog (that’s a mouthful). Hubspot Email Marketing Blog. Recommended reading: How To Track Social Ads In Google Analytics [VIDEO]. #68. Feldman Creative.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

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DECEMBER 14, 2016

It's hard to define what makes "high-quality" content, but Google uses a number of indicators to help decide whether a piece of content is high-quality or not. Social shares and inbound links to the page are strong indicators of quality to Google, as are click-through rate (from organic search) and possibly even bounce rate.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

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APRIL 3, 2017

This level of interest has grown 5X in the last 5 years to a point where Google Trends has measured the highest level of search interest it can assign, a score of 100 on a 0-100 scale. . . 9 Examples of Interactive Marketing. Take a look at the 10 interactive marketing examples below to get your creative juices flowing. .

Interactive Marketing 85

Interactive Marketing Planning Paid Search Agency Top of Funnel 85

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APRIL 27, 2016

Jay’s worked at Google, HubSpot, and several startups, and recently launched the podcast for craft-driven marketers: Unthinkable. . For example, it's far better to talk to actual customers than to read a research report about customers, because the research report will tell you the what , but it’s not going to tell you the why.

Trigger Marketing 48

Trigger Marketing Thought Leadership ROI Startups 48

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APRIL 25, 2016

Jay’s worked at Google, HubSpot, and several startups, and recently launched the podcast for craft-driven marketers: Unthinkable. ” And that alignment, says Jay, should come from serving the needs of your audience – not talking about your product, services, goals, or interests. Be deeply, empathetically buyer-focused.

Trigger Marketing 48

Trigger Marketing ROI Thought Leadership Startups 48

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FEBRUARY 7, 2018

Is it a case study example where there are a bunch of impressive numbers and results linking to revenue increase? I’ll just give you a B2C example right now. He’s a former Creative in Residence at NextView Ventures, and worked at Google, HubSpot, and several startups. . There’s a step in there that has to happen.

Top of Funnel 76

Top of Funnel Content B2B Thought Leadership Copywriting 76