KoMarketing Associates
AUGUST 19, 2013
Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. B2B Google+ Search Engine Marketing Blog'
KoMarketing Associates
OCTOBER 23, 2014
In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. I will use an example from a KoMarketing link building initiative this past September. What are Custom Reports?
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KoMarketing Associates
MAY 27, 2020
Google Ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns. For example, if a user is looking for your pricing page, make sure the callout highlights how your pricing structure works or its competitive difference. Let’s discuss callouts in more detail.
KoMarketing Associates
JANUARY 2, 2018
For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative. Here are a few examples from vendors related to KoMarketing efforts: Search Engines: Google , Bing , Baidu. Google AdWords & Analytics Certifications and Google’s Academy for Ads.
KoMarketing Associates
MARCH 5, 2019
Don’t forget that different ads serve different purposes – for example, a display banner on Google Ads works as an awareness tool, while direct sponsored content on LinkedIn works the best as a middle of the funnel tactic. 30 Thought-Provoking Lead Nurturing Stats You Can’t Ignore by Hubspot.
KoMarketing Associates
JUNE 29, 2016
Here are 8 examples of LinkedIn Groups we have found critical for B2B marketing professionals, based on their coverage of a range of digital marketing strategies, technologies, and discussion opportunities. Google Analytics. eMarketing Association Network. B2B Technology Marketing Community. Search Engine Land.
KoMarketing Associates
JULY 2, 2019
If you know that you need to drive more SQLs, for example, you can prioritize which initiatives or projects you need to work on. For these forms, businesses generally rely on a third-party marketing automation system like Marketo or HubSpot. Then put all this information into Google Sheets.
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