Biznology

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The B2B marketing ironies of our time

Biznology

Hubspot preaches inbound marketing as a mantra, right? Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. Or tell me to shut up and talk about something else.

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5 blog post ideas that take less than two hours to write

Biznology

Here’s a great example from Hubspot : Tip #2: Repurpose a forum response. I used this technique for my What is SEO copywriting page and I’m happy to say that Google shows the page for the featured snippet. Time spent: Less than an hour (maybe slightly longer if you decide to write new content).

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Can you do top-of-funnel marketing automation without CRM?

Biznology

– No conversion signal to Google Analytics or AdWords. This allows users to add a phone call to a contact, allows new contacts to be created from phone calls without email addresses, and appends call recordings directly to HubSpot contacts. . – Conduct drip email, SMS or Facebook ad campaigns based on segments.

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6 Effective tools for SMB that integrate with your existing SaaS

Biznology

Email platforms — especially Google Mail — do so much more than just deliver junk to your Inbox. For example, Insightly integrates with Gmail to provide more details on an email contact, set tasks, opportunities, or link to projects in your CRM. That saves you the trouble of copying and pasting that link and then opening Hootsuite.

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Tools that help generate blogging ideas

Biznology

Hubspot’s generator came up with these great ideas. Once again, I gave it another whirl to show you some more examples of what this tool really can do. The tool instantly shows you popular search terms on Google, Wikipedia, Amazon, YouTube, Bing, Yahoo!, Google Trends. 14 Common Misconceptions About Marketing.

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How to Build a Content Strategy that Delivers Results

Biznology

HubSpot emphasizes that the strategic use of different content asset types helps marketers guide their visitors through different stages of their buyer journey, towards making a purchase. For example, the content used in the awareness stage should educate a reader and grow their awareness of your brand.