Anything Goes Marketing

SEPTEMBER 25, 2007

This is a great one that focuses on B2B lead generation. But what about your lead generation efforts? In the above example, the web visitor gets a reminder via email as to what they downloaded and now they can easily forward it on to other people within their organization. You've just added an additional lead generation weapon!

Viral Marketing 100

Viral Marketing Paper Landing Pages Tips 100

Anything Goes Marketing

NOVEMBER 15, 2009

The content generated by the event attendees was almost as good as the content from the speakers themselves. This post as an example, was written from the product of social media (Twitter). It actually caused Twitter to block the #EE09 hash tag at the hotel for a short period of time due to the amount of traffic generated.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

NOVEMBER 16, 2008

It's been proven that archived webinars can generate more leads then the actual live event. For example, you can mention on your twitter profile that you've just released a new blog post or newsletter. For example, if you have a large marketing team, create processes so that you standardize your email and landing page templates.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

DECEMBER 15, 2008

For example, if a person has only purchased one product, they will receive an email that promotes the event associated to that product. For example, you can include a column on your newsletter that promotes upcoming events. I hope you have found this useful and maybe inspired you on how to generate posts on your blog as well.

RSS 100

RSS Autoresponders Newsletter Display 100

Anything Goes Marketing

JANUARY 23, 2007

I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. These are typically comments that don't really have much substance but they react negatively to businesses in general.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

FEBRUARY 24, 2008

We'll see if this site brings about the desired objectives but I think it's a step in the right direction on how to use video and user generated content (of course the fact that I'm blogging about this probably helps. Tags: video B2B lead generation B2C viral marketing Marketing Sherpa youtube. You can thank me later Kraft).

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

MARCH 18, 2007

For title, I would use a drop down to find out the level that a person is at - For example: manager, director, executive. For example, if the annual revenue of a company is below a 1 million, do not pass them on to sales or your call center to call directly. Tags: lead generation lead conversion lead qualification.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Ranking 100

Anything Goes Marketing

NOVEMBER 11, 2007

Here is an example of what the top of the follow up email looked like (text was changed and the original message was not included): Subject FW: Looking for your feedback Hi Sam, We recently sent out this survey to our most important customers to get feedback on how we're doing. Do you have any good personalization examples?

Response Rate 100

Response Rate Personalization Tips Marketing Management 100

Anything Goes Marketing

OCTOBER 15, 2006

Whichever the case, creating a white paper will help your organization generate new leads and help close out sales. I provide advice to my clients on a daily basis on how to improve their online marketing tactics so I know a bit about white papers and lead generation. Tags: B2B lead generation online marketing.

Paper 100

Paper Lead Generation Tagging Online Marketing 100

Anything Goes Marketing

SEPTEMBER 20, 2008

I've also seen companies use a dedicated 1-800 number as part of their lead nurturing campaigns which allows them to easily indicate that the call was generated from a lead nurturing channel. For example, pick a specific segment such as a key vertical and choose leads generated from a specific channel such as Google Adwords.

Lead Nurturing 100

Lead Nurturing ROI Sales Qualified Leads Leads 100

Anything Goes Marketing

APRIL 23, 2007

If you're looking for an example of a website that employs some of the latest and greatest of web 2.0. USA Today has reported a 380% surge in web traffic since it re-built its website last month with over 40,000 more user generated comments. American Idol , user-generated content , UGC , news blogging , fun with web 2.0.

Web 2.0 100

Web 2.0 RSS User-Generated Content Communities 100

Anything Goes Marketing

OCTOBER 8, 2007

Here's an easy example: Go to Google and type in "Toronto Maple Leafs". This was a fairly straightforward B2C transactional example. Moving Beyond Search - Query Strings and email, website, online ads and direct mail You can take the example above and use it for your other marketing channels.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Anything Goes Marketing

SEPTEMBER 6, 2006

For example, if the topic is search marketing, see what comes up on your blog. This is really easy to do and is a great lead generation tool. Tags: business blog lead generation blogging. Here are some tips on recycling your blog content: Come up with a topic and then search your blog and see what posts already exist.

Tips 100

Tips Content Trade Show Lead Generation 100

Anything Goes Marketing

MAY 1, 2007

I Plan to Increase my Lead Generation by 3 billion % in 30 days Marketers make many promises and not all of them are based on facts (I know, you're saying "really??"). For example, podcasts require companies to buy into the idea of publishing regular interviews that can humanize a company. The discussions around web 2.0.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Anything Goes Marketing

APRIL 5, 2009

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. One of the themes for marketers in 2009 is “doing more with less”. Activity/User interests.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

SEPTEMBER 28, 2006

Search is followed by display ads, which account for 30% of total revenues, classified advertising (20%), referrals/lead generation (8%) and e-mail (2%). For example, the page titles and headers should include these keywords. What does this all mean? It means that search marketing is working! What can you do? You Searched.

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

JULY 18, 2007

For example, what if you could automate the lead qualification process to automatically determine if the individual was qualified to receive a direct mailer? Chad H Tags: direct mail for lead generation. Tags: lead generation direct mail integrated marketing lead qualification Marketing Sherpa.

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

Anything Goes Marketing

SEPTEMBER 4, 2006

In this way, businesses can help generate leads using blogs and you can increase your blog traffic Many people find your blog daily either from comments you may have left on other blogs, links from other websites, random searches etc. Tags: business blog lead generation. While this is great, also show the fun you're having.

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

DECEMBER 3, 2006

Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation. Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. But, before you do that you need a podcasting strategy.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

JULY 15, 2006

Robert Moskowitz writes about user generated mdeia (UGM) in his article "Don't Get Burned by User Generated Media". For example, how can you involve consumers more? In my last post I focused on writing blog posts. The other half of your job is to listen to what people are writing about your company.

Brand Identity 100

Brand Identity Branding Buzz User-Generated Content 100

Anything Goes Marketing

JULY 25, 2006

This has resulted in countless examples of people being fired from their jobs , and family problems. For example, you may even offend customers by interviewing one of their competitors. Write about everything and anything that appeals to you and generate the most web traffic that you can. The same goes for business blogs.

Ethics 100

Ethics Blogger Tagging Creativity 100

Anything Goes Marketing

SEPTEMBER 13, 2009

Therefore email opens as an example is not good enough. Marketers need to go beyond just generating new subscribers but also to ensure that they maximize the investment of these new contacts by ensuring that the profile for this contact is accurate and contains the necessary information for further segmentation.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

APRIL 7, 2010

For example, I describe how you can engage web visitors that have searched for something on your website but couldn’t find what they’re looking for: [link] Customer communications. This issue tends to generate even more hysterics in larger organizations. Additional event triggered communication. Your database will never be perfect.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

DECEMBER 21, 2009

For example, check out [link] and search for your company name. You can also look at services like Fresh Address ( [link] ) that can clean up your email addresses or providers such as ReachForce or MarketOne that can generate leads based on your specific needs. Here is my Twitter list that I generated that I follow daily.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

AUGUST 1, 2006

For example, there is Eloqua's sponsored blog, The Innovative Marketer. This blog focuses on demand generation rather then on the companty itself. However, do you want your blog to be directly associated with your corporate website? Many companies use blogs to blog about their industry rather then their company.

Domain 100

Domain Business Blogging Eloqua Business 100

Anything Goes Marketing

JULY 27, 2006

At least it will generate a few comments. :) However, this is not what the blogging community wants to hear about. For example, a large business that has a tough time amalgamating all of it's customer data may not realize that there are people out there that can help them. BUY NOW !".

Newsletter 100

Newsletter Lead Nurturing Leads Lead 100

Anything Goes Marketing

DECEMBER 21, 2008

For example if you have a Twitter post such as "New white paper on how to increase ROI". For example, create a feature called "Twitter Q/A". For example, if you are promoting an event in your email, let subscribers know that they they can twit about the event using the hashtag character #. For example #myevent.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

MAY 26, 2007

In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! For example, how about metrics such as the number of comments that contact has written and the recency of the last comment? We see this concept more and more.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

AUGUST 19, 2006

These days everyone has advice on how to improve your online presence for your business and generate leads through e-marketing strategies. For example, try these subject lines "Please confirm your unsubscription" or "This is the final email we are sending you".

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

FEBRUARY 6, 2008

This is an example of AJAX (new technology that doesn't require the browser to reload). I've got a fairly simple solution. If you're on my blog (that's directed to my RSS reader friends), you'll notice a shiny new Google search box at the top of the site. Try it out! Search for anything you want (here's a good one: "Google Rocks").

Resources 100

Resources Google Web 2.0 Adsense 100

Anything Goes Marketing

JANUARY 16, 2007

For example "XYZ company is currently on our website. If you're a blogger you can focus on driving web traffic by doing number of different tactics (for example, joining a blog directory ). While the personalization is great, it's better when others see that you are receiving special treatment. world that we live in.

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100

Anything Goes Marketing

OCTOBER 29, 2006

Generate Loyal Opt-Ins or LOI There is an article by Stefan Pollard on ClickZ called A Good First Impression Equals Stronger Opt-In Relationship in which he provides some easy tips on how to respond to those people who have signed up for updates from you. Someone signs up to receive your blog feed or email updates from you - what do you do?

Opt-in 100

Opt-in ROI Opt-out RSS 100

Anything Goes Marketing

FEBRUARY 21, 2009

CompanyX address Autoresponder Email The Next Generation Looking at the examples above, there really isn't anything wrong with the autoresponder 1.5. In one example, I have a client that promoted different case studies based on the industry that was specified in the sign up process. Please be sure to return to www.companyx.com.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100