The Point
JUNE 5, 2018
Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. Read more about the survey results on Lori’s blog.). HJS: Marketers scored a mere 2.26
The Point
JULY 18, 2014
Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. 51% responded “somewhat effectively”. •
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The Point
JUNE 23, 2020
Email, as one example, plays a very different (and less dominant) role in the marketing mix than it did only a few years ago, having migrated from acquisition to nurture and customer marketing. . * Cold-calling is dead. Content marketing is dead. * The MQL is dead. When in fact, none of these things is true.
The Point
AUGUST 16, 2019
There are many options for how to pair the two messages (see #3 and #4, below), but as one option, it might help to think of the preview text as providing a level of detail not afforded by the subject line, for example: Webinar: Hiring Secrets of the Fortune 500 Hear real-life tips from GE, Apple, and others! What + Why.
The Point
DECEMBER 28, 2017
The guide features insights, projections, and opinions on current challenges, opportunities, and trends from 19 B2B marketing experts and practitioners, including leading executives from Marketo, Oracle, SiriusDecisions, and Forrester Research. You can download the entire guide here. HS) Marketing is becoming more and more personalized.
The Point
MAY 14, 2012
A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.
The Point
OCTOBER 29, 2014
He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. For example: Which of my prospects should I call first? Citrix and RingCentral are two good customer examples.
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