Anything Goes Marketing

MARCH 11, 2007

then check out Email Labs Email Marketing Usability Rating Calculator as well as the Email Evaluation Scorecard from Forrester (page 4 - provided by Responsys). In the Forrester report: " The Best and Worst of Email Marketing of 2006 ", there are some useful tips for email marketers. This may be a bad example but you get my point.

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Anything Goes Marketing

SEPTEMBER 29, 2007

For example, your call center or sales can track the number of engagements vs. the number of appointments. Forrester provides a great example how a medical research services company is nurturing leads and has resulted in closing business with over 80% of the people that sign up for their trial.

Generation 100

Generation Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

NOVEMBER 19, 2006

He uses the gaming industry as an example. For example, why ask for zip code if all you need is state for your lead distribution processes. One tip that I'll add is that it's always great if you have an industry analyst like Gartner or Forrester write a white paper about your company (assuming it's a positive one!!).

Paper 100

Paper Lead Generation Auto Responder Generation 100