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A guide to content ideation & development

Sprout Social

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. There comes a time in every marketing professional’s career where you are just fresh out of ideas. Everything you think of has been done or doesn’t fit your brand. Ideation can be ongoing or scheduled.

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Global Event Planning: How It Differs From Your Run of the Mill Event

SpotMe Blog

Small group settings. One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. What Are the Benefits of a Global Event? Increased attendance. Captioning.

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How to Set a B2B Marketing Budget That Works For You

Altitude Marketing

If your brand is lock-down rock solid, your positioning clear, your messaging persuasive, your visual identity polished and consistent, and your website is converting leads, you can skip to Step 2. It doesn’t matter if I’m at a networking event, fielding an inquiry from a prospect, or knee-deep in marketing strategy with a client.

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Enter This Copywriting Contest and Win a Free Trip!

Convince & Convert

Choose a Value Focus for Consumer Reports from below (or create your own) that you would like to test. It’s our fourth annual copywriting contest, and the MarketingExperiments blog has partnered with Convince & Convert for this year’s copywriting challenge. Deadline for entries is January 17, 2016 and official rules are here.

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11 Ways to Give and Get Customer Love

Hubspot

Grandfather Them: If you charge your customers on a recurring basis for your product or service and your business makes pricing changes, grandfather your loyal, existing customers in so the price they pay gets locked in at the rate they started paying when they first became customers. for loyal patrons.

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How to Build a Product Ecosystem Buyers Will Want to Be In

Hubspot

Next, consider an example of a successful ecosystem to gain a better understanding of the way in which they function. Example of a Product Ecosystem. An example of a successful product ecosystem is the one Apple has created. Then, lock your phone and close your MacBook Pro prior to heading out on a run.

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3 Content Marketing Research Tactics to Grow Your Audience Understanding

Content Standard

Compulsory surveys that lock users out of continuing their experience can get you 100 percent response, but clearly at the cost of breaking site experiences. Surveying groups of people at a conference, for example, introduces segmentation that can skew the results. Content can often help with this obstacle. No hinting.

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