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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”.

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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features. What Are Google SERP Features? Featured Snippet.

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Why Your B2B Marketing Should Feature Case Studies

Webbiquity

If you’re tight on funds, one of the most cost-efficient ways to spend your limited marketing dollars is to utilize information you already have to bring more traffic to your site. Researchers found about 80% of people who aren’t happy with the look or experience on a site will head to a competitor’s page.

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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

To ensure those with disabilities can do this, you need to improve site accessibility. While you may assume that your site is accessible to those with impairments, the reality is, most are not. For example, a study found that 70 percent of websites in several industries were “unavailable” to blind users. Brand Reputation.

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6 tips to increase product feature adoption

Tomorrow People

Discover how cognitive biases can influence how users adopt or reject new product features. You’ve captured and listened to the voice of your customers , and you’ve spent months developing features that some of your most loyal users have requested for a long time. How to increase feature adoption. Your product has improved.

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Using SEO to Compete with Lead Generation Sites

Contently

When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. HomeAdvisor, one of the sites featured in the top results for “house extension cost”, charges up to $75 per lead and they often sell each lead to three different contractors.

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Google will start phasing out third-party cookies in weeks with new feature

Martech

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. Take this rollout as a heads-up to ensure your site is prepared well in advance before Google retires third-party cookies entirely in the latter half of 2024. Why we care. What are third-party cookies? Get MarTech! In your inbox.

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